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2. 发明申请

US20090254932A1 INSERTING ADVERTISEMENTS IN A TELEVISION PROGRAM 审中-公开
标题翻译：在电视节目中插入广告
公开(公告)号：US20090254932A1
公开(公告)日：2009-10-08
申请号：US12305210
申请日：2007-06-22
申请人： Weiran Wang , Liang Gan , Donghai Yu , Stijn Jans
发明人： Weiran Wang , Liang Gan , Donghai Yu , Stijn Jans
IPC分类号： H04H60/32
CPC分类号： H04N7/17318 , H04N21/2407 , H04N21/26258 , H04N21/2668 , H04N21/47202 , H04N21/6125 , H04N21/64322 , H04N21/6587 , H04N21/812
摘要： The present invention relates to a method and apparatus for broadcasting television programs, in particular to a method and apparatus for inserting an advertisement into a broadcast television program. An object of the invention is to provide a method for inserting an advertisement segment into a television program of an Internet Protocol Television (IPTV) channel, the method comprises the steps of: receiving a request from a user that asks for viewing the television program; monitoring the viewing behavior of the user toward the IPTV channel according to an advertisement policy of the IPTV channel, the advertisement policy comprising providing an advertisement segment based on the user's viewing behavior on the IPTV channel; determining whether the monitored viewing behavior matches the advertisement policy; if the monitored viewing behavior matches the advertisement policy, inserting the advertisement segment into the television program. According to the invention, during the process of viewing a program, a user will have to view a certain amount of advertisements according to a predefined advertisement policy even though the user relocates the television program.
摘要翻译：广播电视节目的方法和装置技术领域本发明涉及一种用于广播电视节目的方法和装置，特别涉及一种将广告插入到广播电视节目中的方法和装置。本发明的目的是提供一种将广告段插入到互联网协议电视（IPTV）频道的电视节目中的方法，该方法包括以下步骤：从用户接收请求观看电视节目的请求; 根据IPTV频道的广告策略监控用户对IPTV频道的观看行为，广告策略包括基于用户在IPTV频道上的观看行为提供广告片段; 确定所监视的观看行为是否符合广告策略; 如果监视的观看行为符合广告政策，则将广告段插入电视节目。根据本发明，在观看节目的过程中，即使用户重新定位电视节目，用户也必须根据预定义的广告策略来查看一定量的广告。

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