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    • 3. 发明申请
    • Model for generating user profiles in a behavioral targeting system
    • 用于在行为定位系统中生成用户配置文件的模型
    • US20070239518A1
    • 2007-10-11
    • US11394374
    • 2006-03-29
    • Christina ChungJoshua KoranLong-Ji LinHongfeng Yin
    • Christina ChungJoshua KoranLong-Ji LinHongfeng Yin
    • G06F17/30
    • G06Q30/02
    • A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
    • 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型,其定义用于确定用户简档分数的参数。 事件信息,包括用户的在线活动,在一个实体被接收。 要生成用户配置文件分数,选择一个模型。 该模型包括新近度,强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数,例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。