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1. 发明授权

US08447652B2 System and method for targeting advertising to a device based on installed applications 有权
标题翻译：基于已安装应用程序将广告定位到设备的系统和方法
公开(公告)号：US08447652B2
公开(公告)日：2013-05-21
申请号：US13118983
申请日：2011-05-31
申请人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
发明人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0267 , G06Q30/0255
摘要： A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device.
摘要翻译：提供了一种基于设备上安装的应用程序将广告定位到设备的系统和方法。该系统和方法包括检索与用户已经安装在设备上的应用有关的数据，并且基于它们的使用模式来分配应用权重。应用程序根据其类型和/或通常使用的时间进行分类，并且根据其中应用程序的使用模式为每个类别分配优先级值。对应于最高优先级类别的广告传送到设备。

2. 发明申请

US20120271713A1 METHOD OF USING GPS AND/OR VEHICLE SENSOR DATA FOR DETECTING USER INTERESTS AND BENEFITS, AND FOR ADVERTISEMENT TARGETING 审中-公开
标题翻译：使用GPS和/或车辆传感器数据检测用户利益和利益以及广告目标的方法
公开(公告)号：US20120271713A1
公开(公告)日：2012-10-25
申请号：US13092763
申请日：2011-04-22
申请人： Dale Nussel , Jonathan Kilroy , Allie K. Watfa , Anupam Seth
发明人： Dale Nussel , Jonathan Kilroy , Allie K. Watfa , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241
摘要： The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which real-time travel information may be obtained from users' GPS devices to determine one or more potential interests of users. The potential interests may then be used to generate or select advertisements that may be relevant to the users. The advertisements may be transmitted to the GPS devices for presentation on the GPS devices.
摘要翻译：本发明提供用于向广告商和其他实体提供与目标受众有关的信息的技术。提供了可以从用户的GPS设备获得实时旅行信息以确定用户的一个或多个潜在兴趣的技术。然后可能利用潜在的兴趣来生成或选择可能与用户相关的广告。广告可以被发送到GPS设备以呈现在GPS设备上。

3. 发明申请

US20140067817A1 METHODS AND SYSTEMS FOR RECOMMENDING SOCIAL NETWORK CONNECTIONS 有权
标题翻译：推荐社交网络连接的方法和系统
公开(公告)号：US20140067817A1
公开(公告)日：2014-03-06
申请号：US13599590
申请日：2012-08-30
申请人： Anupam SETH , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Anupam SETH , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F17/30
CPC分类号： G06Q50/01 , H04W4/21
摘要： Methods and systems for recommending social networking connections are disclosed. Information is received from a mobile device relating to software applications that are installed on a first user's mobile device. A weight for each software application is calculated based on usage information and each software application is designated to at least one category. A priority is calculated for each category based at least in part on respective weights of software applications designated to the category. A second user, who is not connected to the first user, is detected, wherein the second user has a predetermined number of categories that are the same as the first user's categories, and wherein priorities corresponding to the second user's categories are within a predetermined range of priorities corresponding to the first user's categories. A recommendation to connect with the second user is provided to the first user.
摘要翻译：公开了推荐社交网络连接的方法和系统。从移动设备接收与安装在第一用户的移动设备上的软件应用相关的信息。基于使用信息计算每个软件应用的权重，并且将每个软件应用指定为至少一个类别。至少部分地基于为该类别指定的软件应用的各自的权重，为每个类别计算优先级。检测到未连接到第一用户的第二用户，其中第二用户具有与第一用户的类别相同的预定数量的类别，并且其中与第二用户的类别相对应的优先级在预定范围内对应于第一用户的类别的优先级。向第一用户提供与第二用户连接的建议。

4. 发明申请

US20120310739A1 SYSTEM AND METHOD FOR TARGETING ADVERTISING TO A DEVICE BASED ON INSTALLED APPLICATIONS 有权
标题翻译：基于安装应用将设备广告定位到系统和方法
公开(公告)号：US20120310739A1
公开(公告)日：2012-12-06
申请号：US13118983
申请日：2011-05-31
申请人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
发明人： Allie K. Watfa , Jonathan Kilroy , Dale Nussel , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0267 , G06Q30/0255
摘要： A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device.
摘要翻译：提供了一种基于设备上安装的应用程序将广告定位到设备的系统和方法。该系统和方法包括检索与用户已经安装在设备上的应用有关的数据，并且基于它们的使用模式来分配应用权重。应用程序根据其类型和/或通常使用的时间进行分类，并且根据其中应用程序的使用模式为每个类别分配优先级值。对应于最高优先级类别的广告传送到设备。

5. 发明申请

US20120158508A1 MOBILE ADVERTISING INCLUDING LOCALIZED ADVERTISER BIDDING 审中-公开
标题翻译：移动广告，包括本地化广告投放
公开(公告)号：US20120158508A1
公开(公告)日：2012-06-21
申请号：US12973537
申请日：2010-12-20
申请人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa , Anupam Seth
发明人： Jonathan Kilroy , Dale Nussel , Allie K. Watfa , Anupam Seth
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0261 , G06Q30/08
摘要： Techniques are provided that include targeting a user of a portable electronic device with an interest-based and location-based advertisement, based at least in part on advertiser bidding. Techniques are provided in which a user is indicated as being at a particular location or within a particular geographic area. An advertisement, such as an electronic coupon or discount offer, may be selected for sending to the user based at least in part on advertiser bidding. The advertisement may relate at least in part to a store or business at the particular location or within the particular area.
摘要翻译：提供了技术，其包括至少部分地基于广告商投标，将具有基于兴趣的和基于位置的广告定向到便携式电子设备的用户。提供了技术，其中用户被指示为处于特定位置或特定地理区域内。可以至少部分地基于广告商投标来选择诸如电子优惠券或折扣优惠的广告来发送给用户。广告可以至少部分地涉及特定位置或特定区域内的商店或商业。

6. 发明申请

US20120084136A1 EBOOK ADVERTISING, INCLUDING COST-SHARING TECHNIQUES 审中-公开
标题翻译： EBOOK广告，包括成本共享技术
公开(公告)号：US20120084136A1
公开(公告)日：2012-04-05
申请号：US12895752
申请日：2010-09-30
申请人： Anupam Seth , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
发明人： Anupam Seth , Jonathan Kilroy , Allie K. Watfa , Dale Nussel
IPC分类号： G06Q30/00 , H04N7/10
CPC分类号： G06Q30/02 , G06Q30/0239 , G06Q30/0257
摘要： Techniques are provided that include allowing an ebook reader to select an advertising setting which specifies permissible forms of advertising to be presented to the ebook reader via one or more ebooks. Based at least in part on the selected setting, the ebook reader may be provided with a reduction relating to cost of the one or more ebooks. The reduction may be greater if the selected option indicates more valuable permissible advertising. Permissible advertising may be presented to the ebook reader via at least one of the one or more ebooks.
摘要翻译：提供了一种技术，其包括允许电子书阅读器选择一个广告设置，该广告设置指定将通过一个或多个电子书提供给电子书阅读器的广告的允许形式。至少部分地基于所选择的设置，电子书阅读器可以被提供与一个或多个电子书的成本有关的减少。如果所选择的选项指示更有价值的允许广告，则减少可能更大。允许的广告可以通过一个或多个电子书中的至少一个来呈现给电子书阅读器。

7. 发明授权

US09600834B2 Aggregating data from multiple devices belonging to one user for directed ad targeting 有权
公开(公告)号：US09600834B2
公开(公告)日：2017-03-21
申请号：US13282180
申请日：2011-10-26
申请人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
发明人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0271 , G06Q30/0277
摘要： Targeting advertisements to a user on multiple devices includes: selecting an access point; maintaining an internet access log to track web activity across multiple devices within said access point; identifying the multiple devices involved in the web activity; distinguishing patterns of web activity for the multiple devices to identify users of the devices; generating a user interest vector populated with user interests derived from the patterns of web activity; initializing a master log of user interest vectors for all users within the access point, wherein the master log maps the users with the multiple devices; and updating the master log.

8. 发明申请

US20130041757A1 DISAGGREGATION TO ISOLATE USERS FOR AD TARGETING 有权
标题翻译：分散用于广告目标的用户
公开(公告)号：US20130041757A1
公开(公告)日：2013-02-14
申请号：US13206302
申请日：2011-08-09
申请人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
发明人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269
摘要： Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.
摘要翻译：针对特定用户的广告包括以下步骤或动作：使用因特网识别包括多个用户的感兴趣区域; 记录来自所述多个用户的每个互联网请求; 汇总关于每个互联网请求的数据以显示使用模式; 以及根据使用模式对数据进行分解，以将互联网使用模式与特定用户相匹配，从而通过每个因特网请求来识别特定用户。

9. 发明申请

US20120272159A1 COLLABORATIVE ELECTRONIC BOOKS 有权
标题翻译：合作电子书
公开(公告)号：US20120272159A1
公开(公告)日：2012-10-25
申请号：US13092589
申请日：2011-04-22
申请人： Anupam Seth , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
发明人： Anupam Seth , Allie K. Watfa , Dale Nussel , Jonathan Kilroy
IPC分类号： G06F3/01 , G06F15/16
CPC分类号： G06Q10/10
摘要： The present invention provides techniques relating to collaboratively authored stories and electronic books, and the writing thereof. Techniques are provided in which a template relating to a story, and a set of rules governing collaborative writing of the story by multiple user authors, are obtained. Writing contributions, for integration into the story, may be obtained from each of the user authors. A completed story is obtained, in which forming the completed story includes integrating the writing contributions. Access to the story, such as in the form of an electronic book, is provided to users, such as for a fee.
摘要翻译：本发明提供了与协同作品故事和电子书相关的技术及其写作。提供了技术，其中获得与故事相关的模板以及管理多个用户作者对故事的协同写作的一组规则。撰写贡献，用于整合到故事中，可以从每个用户作者获得。获得了一个完整的故事，其中形成完成的故事包括整合写作贡献。向用户提供诸如电子书形式的故事的访问，例如费用。

10. 发明申请

US20120151351A1 EBOOK SOCIAL INTEGRATION TECHNIQUES 审中-公开
标题翻译： EBOOK社会整合技术
公开(公告)号：US20120151351A1
公开(公告)日：2012-06-14
申请号：US12966158
申请日：2010-12-13
申请人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
发明人： Jonathan Kilroy , Dale Nussel , Anupam Seth , Allie K. Watfa
IPC分类号： G06F3/01
CPC分类号： G06Q30/02
摘要： Techniques are provided in which usage information is obtained, regarding reading-related usage of an ebook by a reader. Based at least in part on the usage information, a determination or approximation is made regarding a portion being read by the reader. Based at least in part on the portion, the reader is targeted with a graphical display to be presented at least in part via the ebook. The graphical display provides a social interaction-related recommendation or suggestion relating at least in part to the portion.
摘要翻译：提供了关于阅读器阅读相关使用电子书的技术，其中获得使用信息。至少部分地基于使用信息，对读取器读取的部分进行确定或近似。至少部分地基于该部分，读者的目标是通过电子书至少部分地呈现图形显示。图形显示提供了至少部分地与该部分相关的与社交交互相关的推荐或建议。

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