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    • 3. 发明授权
    • Passive data collection system for market research data
    • 被动数据收集系统,用于市场研究数据
    • US5490060A
    • 1996-02-06
    • US616816
    • 1990-11-13
    • John MalecJoseph P. MoserScott J. ThomasEleanor Ting
    • John MalecJoseph P. MoserScott J. ThomasEleanor Ting
    • G07G1/14G06F17/40G06Q20/20G06Q30/02H04L12/423G06F15/22
    • G06Q30/02G06Q20/202G06Q20/203G06Q30/0201H04L12/423
    • A passive data monitor and collection apparatus, and associated method, for obtaining market research data from an automated checkout system of a retail establishment. The apparatus positively monitors all the communications on a communications network between a plurality of point-of-sale terminals in a store and the store controller controlling the terminals. The store communications are converted from a phase encoded protocol into a standard RS 232 protocol which is then assembled into SDLC frames by a processor. The SDLC frames are separated on the basis of a control field format before being parsed by terminal addresses to form separate transactions on a list. The transaction list is produced by a real time monitor routine which builds the list from the asynchronous frames received from each of the store loops. The transactions on the list are handled in the background of the processing by a parsing routine which assembles the transactions into data files relating to the purchases by panelists and data files relating to the purchases by all customers. In a preferred embodiment, a host processor polls monitoring apparatus at a multiplicity of stores and has transferred to it the market research data files stored for the retail respective establishments.
    • 一种用于从零售企业的自动结账系统获取市场研究数据的被动数据监视和收集装置及相关方法。 该装置主动地监视存储器中的多个销售点之间的通信网络上的所有通信以及控制终端的存储控制器。 存储通信从相位编码协议转换成标准RS 232协议,然后由处理器将其组装成SDLC帧。 在通过终端地址解析之前,基于控制字段格式分离SDLC帧,以在列表上形成单独的事务。 事务列表是由实时监视程序产生的,该例程从从每个存储循环接收到的异步帧构建列表。 列表中的交易在解析程序的处理背景下处理,该解析例程将交易组装成与小组成员的购买相关的数据文件以及与所有客户的购买有关的数据文件。 在优选实施例中,主机处理器在多个存储处轮询监视设备,并且向其传送为零售相应机构存储的市场研究数据文件。
    • 6. 发明授权
    • Panelist response scanning system
    • 小组成员回应扫描系统
    • US4331973A
    • 1982-05-25
    • US199257
    • 1980-10-21
    • Gerald J. EskinPenny H. BaronJohn Malec
    • Gerald J. EskinPenny H. BaronJohn Malec
    • G06Q30/02H04N7/173
    • G06Q30/02H04N7/17309H04N2007/17372
    • A panelist response scanning system includes a plurality of product scanning units for location at respective stores, a targetable television system, a plurality of panelist identification means for identifying respective panelists, and a central processor for coupling to said product scanning units. The targetable television system head end transmits normal and substitute television program signals and signal substitution control signals to a plurality of panelist receiving stations. The control signals include panelist address signals corresponding to respective panelist identification means. Each panelist receiving station selectively substitutes substitute program signals in lieu of normal television program signals upon receipt of a respective panelist address signal. The product scanning units receive panelist identification from a purchaser of products from the respective store and receive product identification corresponding to such products and produce signals indicating the panelist and the product. The central processor responds to the product identification and panelist identification signals to provide an indication of panelist behavior in response to the normal and substitute programs.
    • 小组成员响应扫描系统包括多个产品扫描单元,用于在各个商店中定位,可目标的电视系统,用于识别各个小组成员的多个小组成员识别装置,以及用于耦合到所述产品扫描单元的中央处理器。 可目标电视系统头端向多个小组成员接收站发送正常和替代的电视节目信号和信号替换控制信号。 控制信号包括对应于各个小组成员识别装置的小组成员地址信号。 每个小组成员接收站在接收到相应的小组成员地址信号时,选择性地替代替代节目信号来代替正常的电视节目信号。 产品扫描单元从相应商店的产品的购买者接收小组成员身份,并接收与这些产品相对应的产品标识,并产生指示小组成员和产品的信号。 中央处理器响应产品识别和小组成员识别信号,以响应正常和替代程序提供小组成员行为的指示。