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    • 1. 发明授权
    • Systems and methods for identification and reporting of ad delivery hierarchy
    • 用于识别和报告广告投放层次结构的系统和方法
    • US08412683B2
    • 2013-04-02
    • US12963365
    • 2010-12-08
    • James BairdNick RedmondGregory HarrisonBrian GebalaJohn Kawamoto
    • James BairdNick RedmondGregory HarrisonBrian GebalaJohn Kawamoto
    • G06F7/00
    • G06Q30/0277G06Q30/02G06Q30/0242G06Q30/0248G06Q30/0272
    • Systems and methods for determining delivery hierarchical information for an Ad unit. In an example method performed at a server, location information is received from a user computer system via a network. The location information is associated with an Ad unit presented on a webpage accessed by the user computer system. The server determines if any previously stored signature information matches with at least a portion of the received location information, then extracts domain information for any portions of the received location information that matches with any previously stored signature information. Then, at least partial delivery hierarchical information is generated based on the extracted domain information. The process repeats for other location information associated with the Ad unit that is received at the server. The generated delivery hierarchical information is aggregated. Then a report is generated based on the aggregated delivery hierarchical information.
    • 用于确定广告单元的传递分层信息的系统和方法。 在服务器中执行的示例性方法中,经由网络从用户计算机系统接收位置信息。 位置信息与呈现在由用户计算机系统访问的网页上的广告单元相关联。 服务器确定先前存储的签名信息是否与接收到的位置信息的至少一部分匹配,然后提取与任何先前存储的签名信息匹配的接收位置信息的任何部分的域信息。 然后,基于所提取的域信息生成至少部分传递分层信息。 该过程重复与在服务器处接收的与广告单元相关联的其他位置信息。 生成的传送层次信息被聚合。 然后根据聚合的传递分层信息生成报告。
    • 4. 发明申请
    • SYSTEMS AND METHODS FOR IDENTIFICATION AND REPORTING OF AD DELIVERY HIERARCHY
    • 用于识别和报告广告交付层次的系统和方法
    • US20110137925A1
    • 2011-06-09
    • US12963365
    • 2010-12-08
    • James BairdNick RedmondGregory HarrisonBrian GebalaJohn Kawamoto
    • James BairdNick RedmondGregory HarrisonBrian GebalaJohn Kawamoto
    • G06F17/30
    • G06Q30/0277G06Q30/02G06Q30/0242G06Q30/0248G06Q30/0272
    • Systems and methods for determining delivery hierarchical information for an Ad unit. In an example method performed at a server, location information is received from a user computer system via a network. The location information is associated with an Ad unit presented on a webpage accessed by the user computer system. The server determines if any previously stored signature information matches with at least a portion of the received location information, then extracts domain information for any portions of the received location information that matches with any previously stored signature information. Then, at least partial delivery hierarchical information is generated based on the extracted domain information. The process repeats for other location information associated with the Ad unit that is received at the server. The generated delivery hierarchical information is aggregated. Then a report is generated based on the aggregated delivery hierarchical information.
    • 用于确定广告单元的传递分层信息的系统和方法。 在服务器中执行的示例性方法中,经由网络从用户计算机系统接收位置信息。 位置信息与呈现在由用户计算机系统访问的网页上的广告单元相关联。 服务器确定先前存储的签名信息是否与接收到的位置信息的至少一部分匹配,然后提取与任何先前存储的签名信息匹配的接收位置信息的任何部分的域信息。 然后,基于所提取的域信息生成至少部分传递分层信息。 该过程重复与在服务器处接收的与广告单元相关联的其他位置信息。 生成的传送层次信息被聚合。 然后根据聚合的传递分层信息生成报告。
    • 5. 发明申请
    • METHODS FOR CAPTURING AND REPORTING METRICS REGARDING AD PLACEMENT
    • 收录和报告有关广告刊登位置的方法
    • US20110137733A1
    • 2011-06-09
    • US12963323
    • 2010-12-08
    • James BairdNick RedmondGregory HarrisonBrian GebalaJohn Kawamoto
    • James BairdNick RedmondGregory HarrisonBrian GebalaJohn Kawamoto
    • G06Q30/00
    • G06Q30/0277G06Q30/02G06Q30/0242G06Q30/0248G06Q30/0272
    • Systems and methods for recording impression events of Ad content on a webpage. An example method renders on a display of a computer device a webpage accessible over a network. The webpage includes at least one Ad unit. Then Ad tag information associated with the at least one Ad unit and browser viewport information (display location and size information) is retrieved. The occurrence of an Ad Placement event is determined if based on the comparison a predefined percentage of the Ad unit is within the browser viewport. An Ad Placement event timer is begun upon the determination of occurrence of the Ad Placement event. The Ad Placement event timer is stopped if an out-of-view event has occurred based on the Ad tag information and the browser viewport information. An Ad Placement event is then recorded. The recorded Ad Placement event is transmitted to a previously designated server over the network.
    • 在网页上记录广告内容的展示事件的系统和方法。 示例性方法在计算机设备的显示器上呈现可通过网络访问的网页。 该网页至少包含一个广告单元。 然后检索与至少一个广告单元和浏览器视口信息(显示位置和大小信息)相关联的广告标签信息。 如果基于比较,确定广告布置事件的发生,则广告单元的预定百分比在浏览器视口内。 广告布置事件定时器在确定广告展示事件的发生时开始。 根据广告标签信息和浏览器视口信息,如果发生视野外事件,广告布置事件定时器将停止。 然后记录广告展示位置事件。 记录的广告布置事件通过网络传输到先前指定的服务器。