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1. 发明申请

US20160328740A1 TRACKING RENDERED OFFLINE ADVERTISEMENT 审中-公开
标题翻译：跟踪提交的离线广告
公开(公告)号：US20160328740A1
公开(公告)日：2016-11-10
申请号：US14706468
申请日：2015-05-07
申请人： International Business Machines Corporation
发明人： Yuk L. Chan , Michael D. Essenmacher , James M. Hertzig , David B. Lection , Mark A. Scott
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246
摘要： In an approach to tracking an offline advertisement, a computer downloads one or more advertisements from one or more advertisement providers to a first online computing device. The computer determines whether a local communication connection exists between the first online computing device and at least one offline computing device. In response to determining that the local communication connection exists between the first online computing device and an offline computing device, the computer selects, based on attributes of the offline computing device, one or more advertisements to download from the first online computing device to the offline computing device. The computer downloads one or more selected advertisements to the offline computing device. The computer determines whether advertisement tracking data exists on the offline computing device. In response to determining advertisement tracking data exists on the offline computing device, the computer retrieves advertisement tracking data from the offline computing device.
摘要翻译：在跟踪离线广告的方法中，计算机从一个或多个广告提供者下载一个或多个广告到第一在线计算设备。计算机确定在第一在线计算设备和至少一个离线计算设备之间是否存在本地通信连接。响应于确定在第一在线计算设备和离线计算设备之间存在本地通信连接，计算机基于离线计算设备的属性来选择要从第一在线计算设备下载到离线的一个或多个广告计算设备。计算机将一个或多个选定的广告下载到离线计算设备。计算机确定在离线计算设备上是否存在广告跟踪数据。响应于确定离线计算设备上存在的广告跟踪数据，计算机从离线计算设备检索广告跟踪数据。

2. 发明申请

US20160005071A1 REPLACING ADS DYNAMICALLY TO INCREASE THEIR SUCCESS 审中-公开
公开(公告)号：US20160005071A1
公开(公告)日：2016-01-07
申请号：US14854070
申请日：2015-09-15
申请人： International Business Machines Corporation
发明人： Yuk L. Chan , Michael D. Essenmacher , James M. Hertzig , David B. Lection , Mark A. Scott
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0254 , G06Q30/0243
摘要： In one embodiment, a computer-implemented method includes identifying a plurality of channels on a computing device, each channel being capable of displaying ads. It is determined that an ad has been queued for display with a set of initial ad properties, the initial ad properties referencing a source channel from among the channels. A success potential is determined for the ad if displayed on the source channel, and a success potential is determined for the ad if displayed on a second channel. A destination channel is selected, by a computer processor, from between the source channel and the second channel, based at least on comparing the success potentials. A set of modified ad properties is produced based on the initial ad properties, where the destination channel replaces the source channel in the modified ad properties. A replacement ad having the modified ad properties is then delivered to the destination channel.

3. 发明授权

US10002240B2 Conducting a sequence of surveys using a challenge-response test 有权
公开(公告)号：US10002240B2
公开(公告)日：2018-06-19
申请号：US14707055
申请日：2015-05-08
申请人： International Business Machines Corporation
发明人： Yuk L. Chan , Michael D. Essenmacher , James M. Hertzig , David B. Lection , Mark A. Scott
IPC分类号： G06F7/04 , G06F15/16 , G06F17/30 , H04L29/06 , G06F21/31
CPC分类号： G06F21/31 , G06F2221/2103 , G06F2221/2133 , H04L63/08 , H04L63/1408
摘要： According to an aspect of the present invention, there is a method, computer program product, and/or system that performs the following steps (not necessarily in the following order): (i) presenting a first challenge-response test to a requestor seeking access to a first application; (ii) receiving a first answer to the first challenge-response test from the requestor; (iii) storing a first test-answer set; and (iv) selecting a subsequent challenge-response test, based at least in part on the first test-answer set. The first test-answer set includes the first answer and a first test indicator. At least the selecting step is performed by computer software running on computer hardware.

4. 发明申请

US20160328545A1 CONDUCTING A SEQUENCE OF SURVEYS USING A CHALLENGE-RESPONSE TEST 有权
标题翻译：使用挑战响应测试来执行调查序列
公开(公告)号：US20160328545A1
公开(公告)日：2016-11-10
申请号：US14707055
申请日：2015-05-08
申请人： International Business Machines Corporation
发明人： Yuk L. Chan , Michael D. Essenmacher , James M. Hertzig , David B. Lection , Mark A. Scott
IPC分类号： G06F21/31 , H04L29/06
CPC分类号： G06F21/31 , G06F2221/2103 , G06F2221/2133 , H04L63/08 , H04L63/1408
摘要： Access control using a sequence of challenge-response tests based on prior answers. A subsequent challenge-response tests is selected from a set of related challenge-response tests based on a prior answer received for a prior challenge-response test.
摘要翻译：基于以前的答案，使用一系列挑战 - 响应测试进行访问控制。基于针对先前的挑战 - 响应测试接收的先前答案，从一组相关的质询 - 响应测试中选择随后的挑战 - 响应测试。

5. 发明申请

US20150302462A1 REPLACING ADS DYNAMICALLY TO INCREASE THEIR SUCCESS 审中-公开
标题翻译：更换ADS动态增加他们的成功
公开(公告)号：US20150302462A1
公开(公告)日：2015-10-22
申请号：US14257157
申请日：2014-04-21
申请人： International Business Machines Corporation
发明人： Yuk L, Chan , Michael D. Essenmacher , James M. Hertzig , David B. Lection , Mark A. Scott
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0254 , G06Q30/0243
摘要： In one embodiment, a computer-implemented method includes identifying a plurality of channels on a computing device, each channel being capable of displaying ads. It is determined that an ad has been queued for display with a set of initial ad properties, the initial ad properties referencing a source channel from among the channels. A success potential is determined for the ad if displayed on the source channel, and a success potential is determined for the ad if displayed on a second channel. A destination channel is selected, by a computer processor, from between the source channel and the second channel, based at least on comparing the success potentials. A set of modified ad properties is produced based on the initial ad properties, where the destination channel replaces the source channel in the modified ad properties. A replacement ad having the modified ad properties is then delivered to the destination channel.
摘要翻译：在一个实施例中，计算机实现的方法包括在计算设备上识别多个频道，每个频道能够显示广告。确定广告已被排队等待显示，具有一组初始广告属性，初始广告属性参考来自频道之间的源频道。如果在源频道上显示广告，则确定广告的成功潜力，如果在第二个频道上显示广告，则确定广告的成功潜力。至少基于比较成功电位，由计算机处理器从源通道和第二通道之间选择目的地通道。根据初始广告属性生成一组修改的广告属性，其中目标渠道替换修改后的广告属性中的源渠道。具有修改的广告属性的替换广告然后被传递到目的地频道。

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