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    • 5. 发明申请
    • PRIVACY-PRESERVING ADVERTISEMENT TARGETING USING RANDOMIZED PROFILE PERTURBATION
    • 隐私保护使用随机配置文件的广告策略
    • US20130060601A1
    • 2013-03-07
    • US13225878
    • 2011-09-06
    • Muralidharan S. KodialamTirunell V. LakshmanSarit Mukherjee
    • Muralidharan S. KodialamTirunell V. LakshmanSarit Mukherjee
    • G06Q30/00
    • G06Q30/02
    • A distribution and scheduling system for advertisements that targets ads to users and maximizes service-provider revenue without having full knowledge of user-profile information. Each user device stores a user profile and is pre-loaded with a set of ads that could possibly be shown during a timeslot. Each user device selects and displays an ad based on the user profile but does not identify the selected ad to the service provider. Instead, the user devices provide perturbed user-profile information in the form of Boolean vectors, which the service provider uses in conjunction with a guaranteed-approximation online algorithm to estimate the number of users that saw a particular ad. Thus, the service provider can charge advertisers for the number of times their ads are viewed, without knowing the users' profiles or which ads were viewed by individual users, and users can view the targeted ads while maintaining privacy from the service provider.
    • 用于向用户展示广告的广告的分发和调度系统,并且在不了解用户简档信息的情况下最大化服务提供商收入。 每个用户设备存储用户简档,并且预先加载可能在时隙期间显示的一组广告。 每个用户设备根据用户配置文件选择并显示广告,但不将所选广告标识给服务提供商。 相反,用户设备以布尔向量的形式提供扰动的用户简档信息,服务提供商结合保证近似在线算法来估计看到特定广告的用户数量。 因此,服务提供商可以在不知道用户的个人资料或哪些广告被个人用户查看的情况下向广告客户收取广告的次数,并且用户可以在维护来自服务提供商的隐私的同时查看有针对性的广告。
    • 6. 发明授权
    • Advertisement scheduling in a packet-based media-delivery system
    • 基于分组的媒体传送系统中的广播调度
    • US08250600B2
    • 2012-08-21
    • US12415392
    • 2009-03-31
    • Muralidharan S. KodialamTirunell V. LakshmanSarit Mukherjee
    • Muralidharan S. KodialamTirunell V. LakshmanSarit Mukherjee
    • H04N7/10
    • H04N7/17318G06Q30/0255H04N21/25883H04N21/25891H04N21/44222H04N21/6175H04N21/6582H04N21/812
    • In one embodiment, a scheme for the display of targeted and personalized advertisements in a packet-based media-delivery system, such as an Internet Protocol Television (IPTV) service. An Internet keyword-based advertisement-bidding model is used to place the most-appropriate IPTV advertisements for viewers depending on their interests as determined through the users' Internet activities, while maximizing advertising revenue for the IPTV service provider. One method for scheduling an advertisement for rendering in one or more time slots in packet-based media programming comprises: (a) obtaining at least one keyword from one or more Internet sessions corresponding to at least one user; (b) receiving a plurality of bid amounts corresponding to a plurality of available advertisements for the one or more time slots; and (c) scheduling, based on the at least one keyword and at least one of the bid amounts, the advertisement to be rendered to the at least one user in the one or more time slots.
    • 在一个实施例中,用于在基于分组的媒体传送系统(诸如因特网协议电视(IPTV))服务中显示目标和个性化广告的方案。 基于互联网关键词的广告投标模型用于根据用户的互联网活动确定的兴趣为观众放置最适合的IPTV广告,同时最大化IPTV服务提供商的广告收入。 一种用于在基于分组的媒体编程中的一个或多个时隙中调度用于呈现广告的方法包括:(a)从与至少一个用户对应的一个或多个因特网会话中获得至少一个关键字; (b)接收与所述一个或多个时隙的多个可用广告相对应的多个出价金额; 以及(c)基于所述至少一个关键字和所述投标金额中的至少一个,在所述一个或多个时隙中对所述至少一个用户呈现的广告进行调度。
    • 7. 发明申请
    • ADVERTISEMENT SCHEDULING IN A PACKET-BASED MEDIA-DELIVERY SYSTEM
    • 基于分组媒体传送系统的广告调度
    • US20100251290A1
    • 2010-09-30
    • US12415392
    • 2009-03-31
    • Muralidharan S. KodialamTirunell V. LakshmanSarit Mukherjee
    • Muralidharan S. KodialamTirunell V. LakshmanSarit Mukherjee
    • H04N7/025H04N7/173
    • H04N7/17318G06Q30/0255H04N21/25883H04N21/25891H04N21/44222H04N21/6175H04N21/6582H04N21/812
    • In one embodiment, a scheme for the display of targeted and personalized advertisements in a packet-based media-delivery system, such as an Internet Protocol Television (IPTV) service. An Internet keyword-based advertisement-bidding model is used to place the most-appropriate IPTV advertisements for viewers depending on their interests as determined through the users' Internet activities, while maximizing advertising revenue for the IPTV service provider. One method for scheduling an advertisement for rendering in one or more time slots in packet-based media programming comprises: (a) obtaining at least one keyword from one or more Internet sessions corresponding to at least one user; (b) receiving a plurality of bid amounts corresponding to a plurality of available advertisements for the one or more time slots; and (c) scheduling, based on the at least one keyword and at least one of the bid amounts, the advertisement to be rendered to the at least one user in the one or more time slots.
    • 在一个实施例中,用于在基于分组的媒体传送系统(诸如因特网协议电视(IPTV))服务中显示目标和个性化广告的方案。 基于互联网关键词的广告投标模型用于根据用户的互联网活动确定的兴趣为观众放置最适合的IPTV广告,同时最大化IPTV服务提供商的广告收入。 一种用于在基于分组的媒体编程中的一个或多个时隙中调度用于呈现广告的方法包括:(a)从与至少一个用户对应的一个或多个因特网会话中获得至少一个关键字; (b)接收与所述一个或多个时隙的多个可用广告相对应的多个出价金额; 以及(c)基于所述至少一个关键字和所述投标金额中的至少一个,在所述一个或多个时隙中对所述至少一个用户呈现的广告进行调度。
    • 10. 发明授权
    • Method and apparatus for transparent cloud computing with a virtualized network infrastructure
    • 具有虚拟化网络基础架构的透明云计算的方法和装置
    • US08369333B2
    • 2013-02-05
    • US12582939
    • 2009-10-21
    • Fang HaoTirunell V. LakshmanSarit MukherjeeHaoyu Song
    • Fang HaoTirunell V. LakshmanSarit MukherjeeHaoyu Song
    • H04L12/56
    • H04L12/4641G06F9/45558G06F2009/45595H04L12/4633H04L49/70
    • A capability is provided for providing transparent cloud computing with a virtualized network infrastructure. A method for enabling use of a resource of a data center as an extension of a customer network includes receiving, at a forwarding element (FE), a packet intended for a virtual machine hosted at an edge domain of the data center, determining a VLAN ID of the VLAN for the customer network in the edge domain, updating the packet to include the VLAN ID of the VLAN for the customer network in the edge domain, and propagating the updated packet from the FE toward virtual machine. The edge domain supports a plurality of VLANs for a respective plurality of customer networks. The packet includes an identifier of the customer network and a MAC address of the virtual machine. The VLAN ID of the VLAN for the customer network in the edge domain is determined using the identifier of the customer network and the MAC address of the virtual machine. The FE may be associated with the edge domain at which the virtual machine is hosted, an edge domain of the data center that is different than the edge domain at which the virtual machine is hosted, or the customer network. Depending on the location of the FE at which the packet is received, additional processing may be provided as needed.
    • 提供了一种提供透明云计算与虚拟化网络基础架构的能力。 用于使数据中心的资源能够用作客户网络的扩展的方法包括在转发元件(FE)处接收旨在用于驻留在数据中心的边缘域的虚拟机的分组,确定VLAN 边缘域中客户网络的VLAN ID,更新报文,包括边缘域中客户网络的VLAN的VLAN ID,并将更新的报文从FE传播到虚拟机。 边缘域为相应的多个客户网络支持多个VLAN。 该分组包括客户网络的标识符和虚拟机的MAC地址。 边缘域中客户网络的VLAN的VLAN ID使用客户网络的标识符和虚拟机的MAC地址来确定。 FE可以与托管虚拟机的边缘域,数据中心的边缘域与虚拟机所在的边缘域或客户网络相关联。 根据接收到分组的FE的位置,可以根据需要提供额外的处理。