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    • 2. 发明授权
    • Method and system for personalized advertisement push based on user interest learning
    • 基于用户兴趣学习的个性化广告推送方法与系统
    • US08750602B2
    • 2014-06-10
    • US13709795
    • 2012-12-10
    • Huawei Technologies Co., Ltd.
    • Jia LiYunchao GaoHaonan YuJun ZhangYonghong TianJun Yan
    • G06K9/62
    • G06K9/46G06F17/3079G06K9/628G06Q30/00
    • Embodiments of the present invention relate to a method and a system for personalized advertisement push based on user interest learning. The method may include: obtaining multiple user interest models through multitask sorting learning; extracting an object of interest in a video according to the user interest models; and extracting multiple visual features of the object of interest, and according to the visual features, retrieving related advertising information in an advertisement database. Through the method and the system provided in embodiments of the present invention, a push advertisement may be closely relevant to the content of the video, thereby meeting personalized requirements of a user to a certain extent and achieving personalized advertisement push.
    • 本发明的实施例涉及一种基于用户兴趣学习的个性化广告推送的方法和系统。 该方法可以包括:通过多任务排序学习获得多个用户兴趣模型; 根据用户兴趣模型提取视频中的感兴趣对象; 并且提取所述感兴趣对象的多个视觉特征,并且根据所述视觉特征,在广告数据库中检索相关广告信息。 通过本发明实施例提供的方法和系统,推送广告可以与视频的内容密切相关,从而在一定程度上满足用户的个性化需求并实现个性化广告推送。