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    • 9. 发明申请
    • Personalized Retail Information Delivery Systems and Methods
    • 个性化零售信息交付系统和方法
    • US20090157472A1
    • 2009-06-18
    • US11956999
    • 2007-12-14
    • Mark A. BurazinThomas Gerard ShannonHenry L. Griesbach, III
    • Mark A. BurazinThomas Gerard ShannonHenry L. Griesbach, III
    • G06F17/00G06Q30/00
    • G06Q30/02G06Q30/0259G06Q30/0603
    • A personalized shopping system can provide for delivery of relevant information that is responsive to the needs and desires of shoppers. Any suitable information can be delivered including, but not limited to, advertisements. By taking one or more preferences or parameters of the shopper into account, the advantages of targeted advertising and/or other information delivery can be achieved with reduced adverse effects on shoppers. To the contrary, the shoppers may benefit from the system, since it is configured to address the needs of the shopper, rather than the needs of only the manufacturer, retailer, advertiser, or other information purveyor. The system can evaluate whether to present information at various opportunities based on the shopper's media preferences. Further, the system may respond to user requests for information. The system may be configured to provide navigational guidance, such as a map through a retail location, for use by a shopper.
    • 个性化购物系统可以提供响应购物者的需求和欲望的相关信息的传递。 任何合适的信息都可以传递,包括但不限于广告。 通过考虑购物者的一个或多个偏好或参数,可以通过减少对购物者的不利影响来实现目标广告和/或其他信息传递的优点。 相反,购物者可能受益于系统,因为它被配置为满足购物者的需求,而不仅仅是制造商,零售商,广告商或其他信息提供者的需要。 该系统可以根据购物者的媒体偏好来评估是否提供各种机会的信息。 此外,系统可以响应用户的信息请求。 该系统可以被配置为提供导航指导,诸如通过零售地点的地图,供购物者使用。