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1. 发明申请

US20150046249A1 METHOD AND SYSTEM FOR MEASURING WEB ADVERTISING EFFECT BASED ON MULTIPLE-CONTACT ATTRIBUTION MODEL 审中-公开
标题翻译：基于多联接引导模型测量网页广告效果的方法与系统
公开(公告)号：US20150046249A1
公开(公告)日：2015-02-12
申请号：US14386389
申请日：2012-07-25
申请人： Guosheng Qi , Kaiduo He , Jian Huang , Wentao Zhang , Qing Zhu , Yongjian Huang
发明人： Guosheng Qi , Kaiduo He , Jian Huang , Wentao Zhang , Qing Zhu , Yongjian Huang
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0242 , G06F16/2365 , G06F16/283 , G06Q30/0241 , G06Q50/00
摘要： The disclosure discloses a method and a system for measuring a web advertising effect based on a multiple-contact attribution model. The method comprises: collecting user access information and purchase transformation information of a website, and uploading the user access information and purchase transformation information to a server side; cleaning data for the user access information and the purchase transformation information on a server side; calculating contact contribution value data and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into OLAP database, and aggregating data. The method and the system can help an advertiser to understand actual web advertising effect from a number of perspectives to accurately measure underestimated or overestimated channel value in conventional methods, thereby providing the most accurate data support for optimizing web advertising and improving rate of return on investment.
摘要翻译：本公开公开了一种基于多重联系归属模型来测量网络广告效果的方法和系统。该方法包括：收集用户访问信息和购买网站的转换信息，并将用户访问信息上传并购买转换信息到服务器端; 在服务器侧清理用户访问信息和购买转换信息的数据; 计算接触贡献值数据，并将用作维度的基本度量和联系人信息的贡献值导入到OLAP数据库中，并聚合数据。该方法和系统可以帮助广告客户从多个角度了解实际的网络广告效果，以准确测量传统方法中的低估或过高估计的渠道价值，从而为优化网络广告和提高投资回报率提供最准确的数据支持。

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