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    • 7. 发明申请
    • WEARABLE ADVERTISING RATINGS METHODS AND SYSTEMS
    • 适用广告评级方法和系统
    • US20110161163A1
    • 2011-06-30
    • US12829158
    • 2010-07-01
    • Alan CarlsonRichard Wooden
    • Alan CarlsonRichard Wooden
    • G06Q30/00G06Q10/00H04N7/18G06F19/00
    • G06Q30/0246G06F3/013G06F3/015G06Q30/02G06Q30/0242G06Q30/0245
    • A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user's communications device. Changes in the eye's polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store.
    • 公开了一种穿戴式广告评级方法和系统。 当诸如行人的评级系统的用户佩戴眼睛极性感测耳机时,可以识别广告媒体的位置,并且可以定位和跟踪人眼。 耳机在用户查看媒体时收集数据,以及通过用户的通信设备处理和传输这些数据。 眼睛的极性,感知和对观察媒体的反应的变化与人类大脑反应相关,以获得被观看媒体的评分。 该系统允许广告主获取和评估与媒体上显示的演示文稿和内容(例如,广告牌,数字标牌,窗口显示等)相关的观众反馈和评级,以及通过使用 应用商店。
    • 8. 发明授权
    • Wearable advertising ratings methods and systems
    • 可佩戴的广告评级方法和系统
    • US09373123B2
    • 2016-06-21
    • US12829158
    • 2010-07-01
    • Alan CarlsonRichard Wooden
    • Alan CarlsonRichard Wooden
    • G06Q30/02
    • G06Q30/0246G06F3/013G06F3/015G06Q30/02G06Q30/0242G06Q30/0245
    • A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user's communications device. Changes in the eye's polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store.
    • 公开了一种穿戴式广告评级方法和系统。 当诸如行人的评级系统的用户佩戴眼睛极性感测耳机时,可以识别广告媒体的位置,并且可以定位和跟踪人眼。 耳机在用户查看媒体时收集数据,以及通过用户的通信设备处理和传输这些数据。 眼睛的极性,感知和对观察媒体的反应的变化与人类大脑反应相关,以获得被观看媒体的评分。 该系统允许广告主获取和评估与媒体上显示的演示文稿和内容(例如,广告牌,数字标牌,窗口显示等)相关的观众反馈和评级,以及通过使用 应用商店。
    • 10. 发明申请
    • SYSTEM AND METHOD FOR MONITORING AUDIENCE IN RESPONSE TO SIGNAGE
    • 用于监控对信号的响应的系统和方法
    • US20110161160A1
    • 2011-06-30
    • US12649583
    • 2009-12-30
    • Alan CarlsonRichard D. Wooden
    • Alan CarlsonRichard D. Wooden
    • G06Q30/00
    • G06F19/22G02B27/0093G06F3/013G06Q30/02G06Q30/0242G09F19/22G09F27/00
    • A system and method for monitoring media viewing activity by one or more individuals is disclosed. In general, the location of a sign can be identified, a human eye can be located and tracked and vectoring module and a projection module can determine if the individual's eyes are directed towards the sign. The content of the signage can be coordinated with the direction of the eye in real time to determine what content the individual viewed. An audience reaction module can acquire audience reaction data such as how long eyes are engaged on the sign and can determine other reactions such as a smile a frown or a gesture of interest or disinterest based on the change of content on the signage. The system allows for an advertiser to acquire and evaluate audience feedback related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.).
    • 公开了一种用于监视一个或多个个人的媒体观看活动的系统和方法。 通常,可以识别符号的位置,可以定位和跟踪人眼,并且向量模块和投影模块可以确定个体的眼睛是否被引向标志。 标牌的内容可以与眼睛的方向实时协调,以确定个人观看的内容。 观众反应模块可以获取观众反应数据,例如眼睛在标志上进行多长时间,并且可以基于标牌上的内容的改变来确定其他反应,例如微笑皱眉或感兴趣或不感兴趣的手势。 该系统允许广告商获取和评估与介质上显示的呈现和内容相关的观众反馈(例如,广告牌,数字标牌,窗口显示等)。