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1. 发明授权

US08566865B2 Dynamic insertion of cinematic stage props in program content 有权
标题翻译：在节目内容中动画插入电影舞台道具
公开(公告)号：US08566865B2
公开(公告)日：2013-10-22
申请号：US11371215
申请日：2006-03-07
申请人： Gary Zalewski , Riley R. Russell
发明人： Gary Zalewski , Riley R. Russell
IPC分类号： G06F13/00 , G06F3/00
CPC分类号： H04N21/812 , G06Q30/02 , G11B27/036 , H04N21/478
摘要： Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, determining location and visual effects information for each asset, and creating a reference file that includes the location and the visual effects information associated with each asset. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.
摘要翻译：动态可替换资产插入节目内容，可用于在其中插入电影舞台道具。这样的资产可以用于广告目的，因为不同产品和服务的图像可以插入其中并且可以经由网络改变。可以通过识别可插入资产的内容中的位置，在识别的位置建立资产，确定每个资产的位置和视觉效果信息，以及创建包括位置和视觉效果信息的参考文件来创建这样的资产与每个资产相关联。可以为每个资产确定价值，或者广告客户可以对资产进行出价，以产生内容的额外广告收入渠道。可以通过将内容和用于将资产插入到内容中的参考信息指定参数进行播放来播放内容。可以通过网络获得诸如产品图像的替换图像。可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

2. 发明申请

US20110307339A1 ADVERTISEMENT ROTATION 有权
标题翻译：广告旋转
公开(公告)号：US20110307339A1
公开(公告)日：2011-12-15
申请号：US13191398
申请日：2011-07-26
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

3. 发明授权

US08645992B2 Advertisement rotation 有权
标题翻译：广告轮换
公开(公告)号：US08645992B2
公开(公告)日：2014-02-04
申请号：US12190323
申请日：2008-08-12
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： H04N7/10 , H04N7/025
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

4. 发明授权

US08549554B2 Dynamic replacement of cinematic stage props in program content 有权
标题翻译：在节目内容中动态更换电影舞台道具
公开(公告)号：US08549554B2
公开(公告)日：2013-10-01
申请号：US11371367
申请日：2006-03-07
申请人： Gary Zalewski , Riley R. Russell
发明人： Gary Zalewski , Riley R. Russell
IPC分类号： H04N7/10 , H04N7/025 , H04N9/74 , H04N5/272
CPC分类号： G09G5/377 , H04N5/2723 , H04N7/17318 , H04N21/234318 , H04N21/2547 , H04N21/4331 , H04N21/44016 , H04N21/4725 , H04N21/8583
摘要： Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, determining location and visual effects information for each identified prop, and creating a reference file that includes the content and the location and the visual effects information associated with each identified prop. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene.
摘要翻译：遗产计划内容中的阶段道具，如消费者产品被动态可替换资产所取代。这样的资产可以用于广告目的，因为不同产品和服务的图像可以插入其中并且可以经由网络改变。可以通过在内容中识别用于替换的道具，确定每个识别的道具的位置和视觉效果信息以及创建包括与每个识别的道具相关联的内容和位置以及视觉效果信息的参考文件来创建这样的资产。可以为每个资产确定价值，或者广告客户可以对资产进行出价，以产生内容的额外广告收入渠道。可以通过将内容和用于将资产插入到内容中的参考信息指定参数进行播放来播放内容。可以通过网络获得诸如产品图像的替换图像。可以使用视觉效果信息来修改每个替换图像的视觉外观，使得插入的对象看起来像是原始场景的一部分一样自然。

5. 发明授权

US08930561B2 Addition of supplemental multimedia content and interactive capability at the client 有权
标题翻译：在客户端添加补充多媒体内容和交互功能
公开(公告)号：US08930561B2
公开(公告)日：2015-01-06
申请号：US12537606
申请日：2009-08-07
申请人： Riley R. Russell , Gary Zalewski
发明人： Riley R. Russell , Gary Zalewski
IPC分类号： G06F15/16 , A63F13/30 , H04N21/235 , H04N21/43 , H04N21/435 , H04N21/472 , H04N21/475 , H04N21/478 , H04N21/81 , H04N21/8545
CPC分类号： A63F13/61 , A63F13/12 , A63F13/338 , A63F13/35 , A63F13/53 , A63F13/655 , A63F2300/409 , A63F2300/513 , A63F2300/5506 , A63F2300/5573 , A63F2300/572 , A63F2300/575 , A63F2300/69 , H04L65/60 , H04L67/10 , H04N21/235 , H04N21/4307 , H04N21/435 , H04N21/47205 , H04N21/4758 , H04N21/4781 , H04N21/812 , H04N21/8545
摘要： Methods, systems, and computer programs for delivering supplemental content within streamed media are provided. In one embodiment, a method includes receiving a request at a client for a media segment, which includes a plurality of video frames. Further, a stream of the media segment to the client from a media server is obtained and supplemental content (SC) is accessed from storage in the client or from an SC server. The access of the SC from the SC server can be performed before receiving the request, or while obtaining the stream, or after the stream has been obtained. Further, the method includes combining the media segment with the SC at the client, which inserts the SC to add or augment video frames from the media segment. The combination is then displayed to the user.
摘要翻译：提供了用于在流媒体内传送补充内容的方法，系统和计算机程序。在一个实施例中，一种方法包括在包括多个视频帧的媒体段的客户端处接收请求。此外，从媒体服务器获得媒体片段到客户端的流，并且从客户端或SC服务器中的存储器访问补充内容（SC）。可以在接收到请求之前或者在获得流时，或者在获得流之后，执行来自SC服务器的SC的访问。此外，该方法包括将媒体片段与客户端上的SC组合，其插入SC以从媒体片段添加或增加视频帧。然后将该组合显示给用户。

6. 发明授权

US09015747B2 Advertisement rotation 有权
标题翻译：广告轮换
公开(公告)号：US09015747B2
公开(公告)日：2015-04-21
申请号：US13191398
申请日：2011-07-26
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： H04N7/10 , H04N7/025 , G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

7. 发明申请

US20100306402A1 Addition of Supplemental Multimedia Content and Interactive Capability at the Client 有权
标题翻译：在客户端添加补充多媒体内容和互动功能
公开(公告)号：US20100306402A1
公开(公告)日：2010-12-02
申请号：US12537606
申请日：2009-08-07
申请人： Riley R. Russell , Gary Zalewski
发明人： Riley R. Russell , Gary Zalewski
IPC分类号： G06F15/16 , G06F15/173
CPC分类号： A63F13/61 , A63F13/12 , A63F13/338 , A63F13/35 , A63F13/53 , A63F13/655 , A63F2300/409 , A63F2300/513 , A63F2300/5506 , A63F2300/5573 , A63F2300/572 , A63F2300/575 , A63F2300/69 , H04L65/60 , H04L67/10 , H04N21/235 , H04N21/4307 , H04N21/435 , H04N21/47205 , H04N21/4758 , H04N21/4781 , H04N21/812 , H04N21/8545
摘要： Methods, systems, and computer programs for delivering supplemental content within streamed media are provided. In one embodiment, a method includes receiving a request at a client for a media segment, which includes a plurality of video frames. Further, a stream of the media segment to the client from a media server is obtained and supplemental content (SC) is accessed from storage in the client or from an SC server. The access of the SC from the SC server can be performed before receiving the request, or while obtaining the stream, or after the stream has been obtained. Further, the method includes combining the media segment with the SC at the client, which inserts the SC to add or augment video frames from the media segment. The combination is then displayed to the user.
摘要翻译：提供了用于在流媒体内传送补充内容的方法，系统和计算机程序。在一个实施例中，一种方法包括在包括多个视频帧的媒体段的客户端处接收请求。此外，从媒体服务器获得媒体片段到客户端的流，并且从客户端或SC服务器中的存储器访问补充内容（SC）。可以在接收到请求之前或者在获得流时，或者在获得流之后，执行来自SC服务器的SC的访问。此外，该方法包括将媒体片段与客户端上的SC组合，其插入SC以从媒体片段添加或增加视频帧。然后将该组合显示给用户。

8. 发明申请

US20090083788A1 Advertisement Rotation 有权
标题翻译：广告轮换
公开(公告)号：US20090083788A1
公开(公告)日：2009-03-26
申请号：US12190323
申请日：2008-08-12
申请人： Riley R. Russell , Glen van Datta , Gary Zalewski
发明人： Riley R. Russell , Glen van Datta , Gary Zalewski
IPC分类号： H04N7/025 , G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0207
摘要： A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.
摘要翻译：提供了一种通过网络传送内容的系统和方法。内容可以是主要内容（例如，音乐或电影）或辅助内容（例如，广告）。辅助内容还可以被分类为本系统的所有用户将接收的通用辅助内容; 本系统的特定用户将接收的目标辅助内容; 以及当前系统的用户和查看特定主要内容将接收的上下文特定辅助内容。递送给用户的主要和/或辅助内容的类型部分取决于接收内容的设备的用户的标记。本发明旨在确保用户具有相关且最新的辅助内容，尽管主要内容的性质或日期。还可以生成关于辅助内容的查看的反馈数据，使得广告和/或产品的提供者可以提供有针对性的广告和改进的产品和服务。

9. 发明授权

US10356366B2 System and method for taking control of a system during a commercial break 有权
公开(公告)号：US10356366B2
公开(公告)日：2019-07-16
申请号：US11756508
申请日：2007-05-31
申请人： Gary M. Zalewski , Riley R. Russell
发明人： Gary M. Zalewski , Riley R. Russell
IPC分类号： H04N7/10 , H04N7/025 , H04N7/16 , H04N21/44 , H04N21/458 , H04N21/462 , H04N21/478 , H04N21/81 , H04L29/06
摘要： During output of a primary media stream from a cable, satellite, television, radio or internet source, a condition, signal or indication of a commercial break is detected causing a context switch to occur and enabling other services, programming or devices to intervene during the commercial break and causing an alternative output to be produced by a process or device. When the commercial break is over, the system may optionally rejoin with the primary media stream.

10. 发明申请

US20080297669A1 System and method for Taking Control of a System During a Commercial Break 审中-公开
标题翻译：在商业休息期间控制系统的系统和方法
公开(公告)号：US20080297669A1
公开(公告)日：2008-12-04
申请号：US11756508
申请日：2007-05-31
申请人： Gary M. Zalewski , Riley R. Russell
发明人： Gary M. Zalewski , Riley R. Russell
IPC分类号： H04N7/00 , G06F17/00 , G06F9/46 , H04H9/00 , H04N7/16 , H04L12/28 , H04L12/50
CPC分类号： H04N7/163 , H04L65/4076 , H04L65/605 , H04N21/44008 , H04N21/44016 , H04N21/458 , H04N21/4622 , H04N21/4781 , H04N21/812
摘要： During output of a primary media stream from a cable, satellite, television, radio or internet source, a condition, signal or indication of a commercial break is detected causing a context switch to occur and enabling other services, programming or devices to intervene during the commercial break and causing an alternative output to be produced by a process or device. When the commercial break is over, the system may optionally rejoin with the primary media stream.
摘要翻译：在从电缆，卫星，电视，无线电或因特网源的主要媒体流的输出期间，检测到商业中断的状况，信号或指示，导致上下文切换发生，并使其他服务，编程或设备在商业中断，并导致由过程或设备产生的替代输出。当商业突破结束时，系统可以可选地与主媒体流重新加入。

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