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    • 2. 发明授权
    • Click modeling for URL placements in query response pages
    • 点击查询响应页面中的网址展示位置的建模
    • US08589228B2
    • 2013-11-19
    • US12795631
    • 2010-06-07
    • Weizhu ChenGang WangZheng ChenZhikai FanThomas Minka
    • Weizhu ChenGang WangZheng ChenZhikai FanThomas Minka
    • G06F15/18G06F17/60G06Q30/00G06N5/02
    • G06Q30/02G06Q30/0255
    • A “General Click Model” (GCM) is constructed using a Bayesian network that is inherently capable of modeling “tail queries” by building the model on multiple attribute values that are shared across queries. More specifically, the GCM learns and predicts user click behavior towards URLs displayed on a query results page returned by a search engine. Unlike conventional click modeling approaches that learn models based on individual queries, the GCM learns click models from multiple attributes, with the influence of different attribute values being measured by Bayesian inference. This provides an advantage in learning that enables the GCM to achieve improved generalization and results, especially for tail queries, than conventional click models. In addition, most conventional click models consider only position and the identity of URLs when learning the model. In contrast, the GCM considers more session-specific attributes in making a final prediction for anticipated or expected user click behaviors.
    • 使用贝叶斯网络构建“通用点击模型”(GCM),该贝叶斯网络本质上能够通过在查询之间共享的多个属性值上建立模型来建模“尾部查询”。 更具体地说,GCM学习并预测用户对搜索引擎返回的查询结果页面上显示的URL的点击行为。 不同于传统的点击建模方法,基于个别查询的模型,GCM从多个属性学习点击模型,不同属性值的影响是通过贝叶斯推理来衡量的。 这提供了学习的优势,使得GCM能够实现改进的泛化和结果,特别是尾部查询,而不是传统的点击模型。 此外,大多数传统的点击模型只在学习模型时考虑URL的位置和身份。 相比之下,GCM考虑更多的会话特定属性来对预期或预期的用户点击行为进行最终预测。
    • 4. 发明申请
    • CLICK MODELING FOR URL PLACEMENTS IN QUERY RESPONSE PAGES
    • 点击建模查询响应页面中的网址
    • US20110302031A1
    • 2011-12-08
    • US12795631
    • 2010-06-07
    • Weizhu ChenGang WangZheng ChenZhikai FanThomas Minka
    • Weizhu ChenGang WangZheng ChenZhikai FanThomas Minka
    • G06F15/18G06Q30/00G06N5/02
    • G06Q30/02G06Q30/0255
    • A “General Click Model” (GCM) is constructed using a Bayesian network that is inherently capable of modeling “tail queries” by building the model on multiple attribute values that are shared across queries. More specifically, the GCM learns and predicts user click behavior towards URLs displayed on a query results page returned by a search engine. Unlike conventional click modeling approaches that learn models based on individual queries, the GCM learns click models from multiple attributes, with the influence of different attribute values being measured by Bayesian inference. This provides an advantage in learning that enables the GCM to achieve improved generalization and results, especially for tail queries, than conventional click models. In addition, most conventional click models consider only position and the identity of URLs when learning the model. In contrast, the GCM considers more session-specific attributes in making a final prediction for anticipated or expected user click behaviors.
    • 使用贝叶斯网络构建“通用点击模型”(GCM),该贝叶斯网络本质上能够通过在查询之间共享的多个属性值上构建模型来建模“尾部查询”。 更具体地说,GCM学习并预测用户对搜索引擎返回的查询结果页面上显示的URL的点击行为。 不同于传统的点击建模方法,基于个别查询的模型,GCM从多个属性学习点击模型,不同属性值的影响是通过贝叶斯推理来衡量的。 这提供了学习的优势,使得GCM能够实现改进的泛化和结果,特别是尾部查询,而不是传统的点击模型。 此外,大多数传统的点击模型只在学习模型时考虑URL的位置和身份。 相比之下,GCM考虑更多的会话特定属性来对预期或预期的用户点击行为进行最终预测。