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1. 发明申请

US20120191548A1 ADVERTISING CONTENT DELIVERY 有权
标题翻译：广告内容交付
公开(公告)号：US20120191548A1
公开(公告)日：2012-07-26
申请号：US13355418
申请日：2012-01-20
申请人： G. Thomas DES JARDINS , Jeffrey Dalton Porter , David Markley , Bryan Slavin
发明人： G. Thomas DES JARDINS , Jeffrey Dalton Porter , David Markley , Bryan Slavin
IPC分类号： G06Q30/02
CPC分类号： H04N21/812 , G06Q30/0241 , G06Q30/0254 , G06Q30/0272 , G06Q30/0277 , H04N21/26233 , H04N21/2668
摘要： Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.
摘要翻译：可以以近似或等于目标比率的方式呈现编程媒体和广告媒体。在一个实现中，在用户选择了节目媒体片段之后，访问一个或多个节目媒体片段的总时间长度。然后选择一个或多个广告媒体段。广告媒体片段具有基于节目媒体片段的总时间长度和节目媒体与广告媒体之间的目标时间比例的总长度。客户端系统可以呈现一个或多个所选择的广告媒体段。

2. 发明申请

US20120240163A1 INSERTING BRANDING ELEMENTS 有权
标题翻译：插入品牌元素
公开(公告)号：US20120240163A1
公开(公告)日：2012-09-20
申请号：US13486922
申请日：2012-06-01
申请人： G. Thomas DES JARDINS
发明人： G. Thomas DES JARDINS
IPC分类号： H04N21/472
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/23424 , H04N21/2668 , H04N21/44012 , H04N21/458 , H04N21/47202 , H04N21/812 , H04N21/8133
摘要： Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
摘要翻译：描述了允许将品牌元素灵活地引入到由媒体播放器呈现的视频中或其周围的技术。可以收集与品牌元素的呈现相关的一组或多组元数据，然后当媒体播放器请求特定内容片段时，可以基于业务规则来选择一个或多个元数据集。所选择的元数据可以指示要显示哪个品牌元素，以及如何被显示（例如，在视频呈现窗口中的元素的位置）。然后基于元数据指示媒体播放器访问并将品牌元素适当地放置在视频呈现窗口中或外部（例如，覆盖在视频内容之上）。

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