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1. 发明申请

US20160321703A1 IDENTIFYING CONTENT TO PRESENT TO A GROUP OF ONLINE SYSTEM USERS BASED ON USER ACTIONS AND SPECIFIED BY A THIRD-PARTY SYSTEM 审中-公开
标题翻译：根据用户行为识别出一组在线系统用户的内容，并由第三方系统指定
公开(公告)号：US20160321703A1
公开(公告)日：2016-11-03
申请号：US14698822
申请日：2015-04-28
申请人： Facebook, Inc.
发明人： Yi Huang , Peng Fan , Zhimin Chen , Keyun Tong
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269
摘要： An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.
摘要翻译：在线系统从包括一个或多个用户属性的第三方系统接收描述目标组的在线系统用户的信息，所述用户属性可以在一段时间间隔内识别在线用户执行的动作，以将用户包括在目标组中。当向用户呈现广告请求的机会被识别时，在线系统检索与用户相关联的动作和与动作相关联的时间。如果与用户相关联的动作与由用户属性所标识的动作相匹配，并且在由用户属性所标识的时间间隔内发生，并且用户的其他特征满足至少一个用户属性的阈值数量，则在线系统包括用户在目标群体中。评估具有用户特征满足的目标组的具有目标标准的广告请求以呈现给用户。

2. 发明申请

US20160171534A1 INFERRING PRODUCT INTEREST 审中-公开
标题翻译：感兴趣的产品利益
公开(公告)号：US20160171534A1
公开(公告)日：2016-06-16
申请号：US14567691
申请日：2014-12-11
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0255 , G06Q50/01
摘要： The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.
摘要翻译：本公开部分地涉及基于产品购买历史来推断用户对新产品的兴趣的系统。特别地，兴趣推理系统可以监视用户的多个购买，并且从与购买相关联的信息中识别产品属性和用户属性。兴趣推理系统可以进一步确定产品属性和用户属性之间的相关性。基于相关性，兴趣推理系统可以识别可能对新产品感兴趣的用户，即使没有可用的新产品的过去营销数据。

3. 发明申请

US20160162913A1 PROVIDING INSIGHTS TO A MERCHANT 审中-公开
标题翻译：向商家提供见解
公开(公告)号：US20160162913A1
公开(公告)日：2016-06-09
申请号：US14564530
申请日：2014-12-09
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0202 , G06Q50/01
摘要： Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
摘要翻译：本公开的实施例总体上涉及对实体商家的商家洞察力的产生和呈现。更具体地，本公开的一个或多个实施例涉及检测和识别访问商家的零售位置的用户，确定与商家相关的所识别的用户的商品偏好，以及基于所确定的商品偏好来向商家提供商家洞察。

4. 发明申请

US20160171535A1 COMMUNICATION BASED PRODUCT REMARKETING 审中-公开
标题翻译：基于通信的产品恢复
公开(公告)号：US20160171535A1
公开(公告)日：2016-06-16
申请号：US14569275
申请日：2014-12-12
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0255 , G06Q30/0264 , G06Q30/0269 , G06Q50/01
摘要： The present disclosure relates, in part, to systems and methods that provide for identifying a purchase by a user and remarketing a product to the user. In particular, a system can analyze a portion of a social networking communication from a user and determine that the social networking communication references a purchase of a product by the user. The system can further identify a projected usage interval associated with the purchase and provide remarketing content to the user based on the purchase and in accordance with the usage interval.
摘要翻译：本公开部分地涉及系统和方法，其提供用于识别用户的购买并将产品再次营销给用户。特别地，系统可以分析来自用户的社交网络通信的一部分，并且确定社交网络通信引用用户对产品的购买。系统可以进一步识别与购买相关联的预计使用间隔，并且基于购买并根据使用间隔向用户提供再营销内容。

5. 发明授权

US11100520B2 Providing insights to a merchant 有权
公开(公告)号：US11100520B2
公开(公告)日：2021-08-24
申请号：US16363783
申请日：2019-03-25
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： G06Q30/02 , G06Q50/00
摘要： Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

6. 发明授权

US10242374B2 Providing insights to a merchant 有权
公开(公告)号：US10242374B2
公开(公告)日：2019-03-26
申请号：US14564530
申请日：2014-12-09
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： G06Q30/02 , G06Q50/00
摘要： Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

7. 发明申请

US20160300268A1 DETERMINING ACCESS TO INFORMATION DESCRIBING A GROUP OF ONLINE SYSTEM USERS SPECIFIED BY A THIRD-PARTY SYSTEM 审中-公开
标题翻译：确定访问描述由第三方系统指定的在线系统用户组的信息
公开(公告)号：US20160300268A1
公开(公告)日：2016-10-13
申请号：US14681061
申请日：2015-04-07
申请人： Facebook, Inc.
发明人： Yi Huang , Peng Fan , Zhimin Chen , Leon R. Cho
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0247
摘要： An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify actions to be performed by an online system user for inclusion in the target group. Additionally, information describing the target group includes metadata associated with the user properties identifying access to the user properties by additional third party systems. If an additional third party system requests access to the target group or to the user properties describing the target group, the online system determines whether the additional third party system is authorized to access the target group or the user properties based on the metadata. Further, the online system determines an amount of compensation the third party system is to receive if the additional third party system is authorized to access the target group or the user properties based on the metadata.
摘要翻译：在线系统从包括一个或多个用户属性的第三方系统接收描述在线系统用户的目标组的信息，其可以标识由在线系统用户执行以包括在目标组中的动作。另外，描述目标组的信息包括与用户属性相关联的元数据，其通过附加的第三方系统来标识对用户属性的访问。如果另外的第三方系统请求对目标组或描述目标组的用户属性的访问，则在线系统基于元数据确定附加第三方系统是否被授权访问目标组或用户属性。此外，如果额外的第三方系统被授权访问目标组或基于元数据的用户属性，则在线系统确定第三方系统要接收的补偿量。

8. 发明申请

US20160173540A1 PROVIDING PERSISTENT ACTIVITY SESSIONS ACROSS CLIENT DEVICES 审中-公开
标题翻译：提供客户端设备的持续活动会议
公开(公告)号：US20160173540A1
公开(公告)日：2016-06-16
申请号：US14566673
申请日：2014-12-10
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： H04L29/06 , G06Q30/06 , H04L29/08
CPC分类号： H04L65/1083 , G06Q30/0633 , H04L65/4084 , H04L67/146 , H04L67/22
摘要： One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.
摘要翻译：本公开的一个或多个实施例提供用于改善与使用多个客户端设备和/或介质与内容交互相关的用户体验的系统和方法。例如，持久活动系统可以从客户端设备接收用户的活动数据。永久活动系统可以基于接收到的活动数据生成状态信息。此外，永久活动系统可以将状态信息提供给另一个客户端设备和/或介质，以使用户能够在另一个客户端设备和/或介质上无缝地恢复用户的活动。

9. 发明申请

US20160117740A1 REMARKETING PRODUCTS TO SOCIAL NETWORKING SYSTEM USERS 审中-公开
标题翻译：向社会网络系统用户重新产品
公开(公告)号：US20160117740A1
公开(公告)日：2016-04-28
申请号：US14524335
申请日：2014-10-27
申请人： Facebook, Inc.
发明人： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0277 , G06Q30/0269 , G06Q50/01
摘要： The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system.
摘要翻译：本公开部分地涉及向社交网络系统内的用户再次进行产品再营销的广告系统。更具体地，广告系统可以分析用户的社交网络简档，其可以包括从与第三方内容相关的用户活动导出的信息，以识别用户对先前向用户销售的产品的兴趣和/或与之相关联。使用用户的社交网络简档，广告系统可以为先前为用户销售的产品的用户创建定制广告，并且向社交网络系统内的用户服务定制广告。

10. 发明申请

US20160092929A1 SCALING USER AUDIENCE GROUPS TO FACILITATE ADVERTISEMENT TARGETING 审中-公开
标题翻译：扩大用户观众群，促进广告目标
公开(公告)号：US20160092929A1
公开(公告)日：2016-03-31
申请号：US14498894
申请日：2014-09-26
申请人： Facebook, Inc.
发明人： Yi Huang , Peng Fan , Mayank Kumar
IPC分类号： G06Q30/02 , H04L29/08 , H04L29/06
CPC分类号： G06Q30/0269 , H04L67/20 , H04L67/306
摘要： An online system receives a plurality of business rules from a third party system, each of which includes one or more conditions for associating a user of the online system with an audience group. The online system generates a decision tree including the business rules. Contextual information describing an interaction between a user of an online system and content of the third party system is received from a client device of the user. The online system determines, using the decision tree, one or more audience groups associated with the user based on a portion of the received contextual information. An advertisement is selected for presentation to the user based on the one or more audience groups associated with the user, and the selected advertisement is provided to the client device of the user.
摘要翻译：在线系统从第三方系统接收多个业务规则，每个系统包括用于将在线系统的用户与观众组相关联的一个或多个条件。在线系统生成包含业务规则的决策树。从用户的客户端设备接收描述在线系统的用户与第三方系统的内容之间的交互的上下文信息。在线系统使用决策树，基于所接收的上下文信息的一部分来确定与用户相关联的一个或多个观众组。基于与用户相关联的一个或多个观众组，选择广告以呈现给用户，并且将所选择的广告提供给用户的客户端设备。

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