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    • 1. 发明授权
    • Virtual identity manager
    • 虚拟身份管理员
    • US08751306B2
    • 2014-06-10
    • US13164681
    • 2011-06-20
    • Doug BurgerLili ChengXuedong HuangStelios Paparizos
    • Doug BurgerLili ChengXuedong HuangStelios Paparizos
    • G06Q30/00
    • G06F21/316G06Q30/0251G06Q50/01
    • A computing system and method for managing an identity of a user are provided. A server may be configured to communicate with each of a plurality of client devices in corresponding request and response streams. An inference engine is configured to monitor the request and response streams for identifying factors that distinguish each of the plurality of client devices from other of the plurality of client devices. Upon detecting one or more of the identifying factors for each of the two or more client devices that match within a threshold probability, the inference engine makes an inference that two or more of the plurality of client devices are used by the user. Based upon the inference, the inference engine creates a virtual identity record at the server linking the two or more client devices.
    • 提供了一种用于管理用户身份的计算系统和方法。 服务器可以被配置为在相应的请求和响应流中与多个客户端设备中的每一个进行通信。 推理引擎被配置为监视请求和响应流,用于识别将多个客户端设备中的每一个与多个客户端设备中的其他设备区分开的因素。 一旦检测到在阈值概率内匹配的两个或多个客户端设备中的每一个的识别因子中的一个或多个,推理机就推断出多个客户端设备中的两个或更多个被用户使用。 基于推论,推理引擎在链接两个或多个客户端设备的服务器上创建虚拟身份记录。
    • 2. 发明申请
    • VIRTUAL IDENTITY MANAGER
    • 虚拟身份管理员
    • US20120323686A1
    • 2012-12-20
    • US13164681
    • 2011-06-20
    • Doug BurgerLili ChengXuedong HuangStelios Paparizos
    • Doug BurgerLili ChengXuedong HuangStelios Paparizos
    • G06F21/00G06Q30/00G06F15/18
    • G06F21/316G06Q30/0251G06Q50/01
    • A computing system and method for managing an identity of a user are provided. A server may be configured to communicate with each of a plurality of client devices in corresponding request and response streams. An inference engine is configured to monitor the request and response streams for identifying factors that distinguish each of the plurality of client devices from other of the plurality of client devices. Upon detecting one or more of the identifying factors for each of the two or more client devices that match within a threshold probability, the inference engine makes an inference that two or more of the plurality of client devices are used by the user. Based upon the inference, the inference engine creates a virtual identity record at the server linking the two or more client devices.
    • 提供了一种用于管理用户身份的计算系统和方法。 服务器可以被配置为在相应的请求和响应流中与多个客户端设备中的每一个进行通信。 推理引擎被配置为监视请求和响应流,用于识别将多个客户端设备中的每一个与多个客户端设备中的其他设备区分开的因素。 在检测到在阈值概率内匹配的两个或更多个客户端设备中的每一个的识别因子中的一个或多个时,推理机推断出多个客户端设备中的两个或更多个被用户使用。 基于推论,推理引擎在链接两个或多个客户端设备的服务器上创建虚拟身份记录。
    • 3. 发明申请
    • SHARED ELECTRONIC INCENTIVES AND COUPONS LEVERAGING SOCIAL CONNECTIONS AND SHEPHERDING
    • 共享的电子激励机制和优势触发社会关系和创造力
    • US20130006738A1
    • 2013-01-03
    • US13174255
    • 2011-06-30
    • Eric HorvitzRoger BargaLili ChengDoug BurgerVinay GuptaXuedong HuangZachary Apter
    • Eric HorvitzRoger BargaLili ChengDoug BurgerVinay GuptaXuedong HuangZachary Apter
    • G06Q30/00
    • G06Q50/01G06Q30/0207
    • Systems and methods for distributing shared electronic coupons are provided. According to one aspect, the electronic coupon may include a coupon benefit display region displaying a textual and/or graphical representation of a coupon benefit. The electronic coupon may further include a candidate display region displaying a list of one or more friends of the user who are determined to be redeemer candidates from among friends in a social network profile or address book of the user. Each redeemer candidate friend in the list has an associated selector, and selection by the user of a selector corresponding to a friend causes the client device to send a message to a coupon server to instruct the coupon server to send the electronic coupon to a client device of the selected friend. Predictive models generated through machine learning may aid in selecting the user to which coupons are distributed and the redeemer candidates.
    • 提供了分发共享电子优惠券的系统和方法。 根据一个方面,电子优惠券可以包括显示优惠券利益的文本和/或图形表示的优惠券利益显示区域。 电子优惠券还可以包括候选显示区域,其显示在用户的社交网络配置文件或地址簿中从朋友中确定为救赎者候选者的用户的一个或多个朋友的列表。 列表中的每个兑换者候选朋友具有关联的选择器,并且用户对与朋友相对应的选择器的选择导致客户端设备向优惠券服务器发送消息以指示优惠券服务器将电子优惠券发送到客户端设备 的所选朋友。 通过机器学习产生的预测模型可能有助于选择分发优惠券的用户和兑换者候选人。
    • 5. 发明申请
    • MULTI-STEP IMPRESSION CAMPAIGNS
    • 多阶段印象裁判
    • US20130006754A1
    • 2013-01-03
    • US13174329
    • 2011-06-30
    • Eric HorvitzLili ChengRoger BargaXuedong HuangZachary ApterSemiha Ece Kamar
    • Eric HorvitzLili ChengRoger BargaXuedong HuangZachary ApterSemiha Ece Kamar
    • G06Q30/00
    • G06Q30/00G06Q30/0251
    • Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target user profile with a plurality of computing devices. The ad server is also configured to receive a multi-step impression plan including a plurality of triggers from an advertiser. Each trigger is associated with a different advertisement to be served to at least one of the plurality of devices. The system also includes an ad serving engine configured to serve a first advertisement to a first device in response to making an inference from sensors or detecting a first trigger, and a second advertisement to a second device in response to a second inference or detecting a second trigger, according to the impression plan. A predictive model developed from machine learning may be used to develop a learning-based multi-step impression plan.
    • 针对计算机广告系统和方法描述了各种实施例。 系统可以包括广告服务器,其包括被配置为将目标用户简档与多个计算设备相关联的印象活动引擎。 广告服务器还被配置为接收包括来自广告主的多个触发器的多步展示计划。 每个触发器与要被提供给多个设备中的至少一个的不同广告相关联。 该系统还包括一个广告服务引擎,该广告服务引擎被配置为响应于从传感器进行推断或检测第一触发而向第一设备发送第一广告,并响应于第二推断或检测第二个推断,向第二设备发送第二广告 触发,按照印象计划。 可以使用从机器学习开发的预测模型来开发基于学习的多步印象计划。