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    • 5. 发明授权
    • Computer-based analysis of affiliate site performance
    • 基于计算机的会员网站性能分析
    • US08224715B2
    • 2012-07-17
    • US12853207
    • 2010-08-09
    • Dilip S. KumarDavid L. SelingerMichelle K. AndersonPaat Rusmechientong
    • Dilip S. KumarDavid L. SelingerMichelle K. AndersonPaat Rusmechientong
    • G06Q30/00
    • G06Q30/02G06Q10/06393G06Q30/0201G06Q30/0211G06Q30/0241G06Q30/0244G06Q30/0247G06Q30/0601G06Q30/0631
    • A performance analysis system analyzes the performance of affiliate sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate web sites to improve performance. An association mining component analyzes transaction data attributable to specific categories or types of affiliate web sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within an online mall, online marketplace, or online auction system.
    • 性能分析系统分析提供电子目录中特定项目的链接的联属网站的性能,并识别可由此类联属网站列出的目录项目以提高性能。 关联挖掘组件分析归属于特定类别或联属网站类型的交易数据,以识别这些站点的用户经常购买的项目。 检测到的项目关联用于对给定的联属网站评估特定项目的预期销售量和实际销售数量之间是否存在显着差异。 分析结果被并入关联企业的绩效报告,其中可能包括提高绩效的具体建议。 所公开的方法还可以用于分析在线商城,在线市场或在线拍卖系统中的线上卖家的表现并向其推荐。