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1. 发明申请

US20110191167A1 SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY 有权
标题翻译：用于探索不确定质量的新赞助搜索列表的系统和方法
公开(公告)号：US20110191167A1
公开(公告)日：2011-08-04
申请号：US12700530
申请日：2010-02-04
申请人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
发明人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0246 , G06Q30/0275
摘要： According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
摘要翻译：根据一些示例性实施例，一种方法包括计算与多个列表相关联的学习值，所述学习值中的至少一个与所述列表中的一个相关联，表示至少部分地基于所述列表的选择的概率分布清单。该方法还包括将所述学习值应用于与所述列表相关联的排名分数以提供更新的排名，以及至少部分地基于所述更新的排名，向与所述列表相关联的购买者电子拍卖广告库存。

2. 发明授权

US09558506B2 System and method for exploring new sponsored search listings of uncertain quality 有权
标题翻译：探索不确定质量的新赞助搜索列表的系统和方法
公开(公告)号：US09558506B2
公开(公告)日：2017-01-31
申请号：US12700530
申请日：2010-02-04
申请人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
发明人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0246 , G06Q30/0275
摘要： According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
摘要翻译：根据一些示例性实施例，一种方法包括计算与多个列表相关联的学习值，所述学习值中的至少一个与所述列表中的一个相关联，表示至少部分地基于所述列表的选择的概率分布清单。该方法还包括将所述学习值应用于与所述列表相关联的排名分数以提供更新的排名，以及至少部分地基于所述更新的排名，向与所述列表相关联的购买者电子拍卖广告库存。

3. 发明申请

US20050050215A1 Systems and methods for predicting traffic on internet sites 有权
标题翻译：用于预测互联网站点流量的系统和方法
公开(公告)号：US20050050215A1
公开(公告)日：2005-03-03
申请号：US10956662
申请日：2004-10-01
申请人： Long-Ji Lin , Dz-Mou Jung
发明人： Long-Ji Lin , Dz-Mou Jung
IPC分类号： G06Q10/04 , G06Q10/06 , G06Q30/02 , G06Q30/04 , G06F15/16 , G06F17/60
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/06315 , G06Q30/0202 , G06Q30/0207 , G06Q30/0256 , G06Q30/0277 , G06Q30/04
摘要： Systems and methods are provided for predicting visitor traffic to a network of web site pages. The systems and methods are used, as an example, to predict the inventory of total available online advertisements available within the network for a forthcoming period. The visitor traffic includes page viewing, listening or transacting on web pages within a web site, wherein the web pages are categorized by subject, interest areas or specific user queries such as word or phrase searches. For each page whose traffic is being predicted, the system takes into account annual seasonality, day-of-week, holidays, special events, short histories, user demographics, user web behavior (viewing, listening and transacting) and parent and child web page characteristics.
摘要翻译：提供系统和方法来预测网站网页的访问者流量。作为示例，使用系统和方法来预测在即将到来的时期内在网络中可用的总可用在线广告的库存。访客流量包括在网站中的网页上的页面查看，收听或交易，其中网页由主题，兴趣区域或诸如单词或短语搜索的特定用户查询分类。对于正在预测其流量的每个页面，系统考虑到年度季节性，星期几，假期，特殊事件，短历史，用户人口统计，用户网络行为（查看，收听和交易）以及父子网页特点

4. 发明授权

US07558865B2 Systems and methods for predicting traffic on internet sites 有权
标题翻译：用于预测互联网站点流量的系统和方法
公开(公告)号：US07558865B2
公开(公告)日：2009-07-07
申请号：US10956662
申请日：2004-10-01
申请人： Long-Ji Lin , Dz-Mou Jung
发明人： Long-Ji Lin , Dz-Mou Jung
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/06315 , G06Q30/0202 , G06Q30/0207 , G06Q30/0256 , G06Q30/0277 , G06Q30/04
摘要： Systems and methods are provided for predicting visitor traffic to a network of web site pages. The systems and methods are used, as an example, to predict the inventory of total available online advertisements available within the network for a forthcoming period. The visitor traffic includes page viewing, listening or transacting on web pages within a web site, wherein the web pages are categorized by subject, interest areas or specific user queries such as word or phrase searches. For each page whose traffic is being predicted, the system takes into account annual seasonality, day-of-week, holidays, special events, short histories, user demographics, user web behavior (viewing, listening and transacting) and parent and child web page characteristics.
摘要翻译：提供系统和方法来预测网站网页的访问者流量。作为示例，使用系统和方法来预测在即将到来的时期内在网络中可用的总可用在线广告的库存。访客流量包括在网站中的网页上的页面查看，收听或交易，其中网页由主题，兴趣区域或诸如单词或短语搜索的特定用户查询分类。对于正在预测其流量的每个页面，系统考虑到年度季节性，星期几，假期，特殊事件，短历史，用户人口统计，用户网络行为（查看，收听和交易）以及父子网页特点

5. 发明授权

US06801945B2 Systems and methods for predicting traffic on internet sites 有权
标题翻译：用于预测互联网站点流量的系统和方法
公开(公告)号：US06801945B2
公开(公告)日：2004-10-05
申请号：US09773471
申请日：2001-01-31
申请人： Long-Ji Lin , Dz-Mou Jung
发明人： Long-Ji Lin , Dz-Mou Jung
IPC分类号： G06F1516
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/06315 , G06Q30/0202 , G06Q30/0207 , G06Q30/0256 , G06Q30/0277 , G06Q30/04
摘要： Systems and methods are provided for predicting visitor traffic to a network of web site pages. The systems and methods are used, as an example, to predict the inventory of total available online advertisements available within the network for a forthcoming period. The visitor traffic includes page viewing, listening or transacting on web pages within a web site, wherein the web pages are categorized by subject, interest areas or specific user queries such as word or phrase searches. For each page whose traffic is being predicted, the system takes into account annual seasonality, day-of-week, holidays, special events, short histories, user demographics, user web behavior (viewing, listening and transacting) and parent and child web page characteristics.
摘要翻译：提供系统和方法来预测网站网页的访问者流量。作为示例，使用系统和方法来预测在即将到来的时期内在网络中可用的总可用在线广告的库存。访客流量包括在网站中的网页上的页面查看，收听或交易，其中网页由主题，兴趣区域或诸如单词或短语搜索的特定用户查询分类。对于正在预测其流量的每个页面，系统考虑到年度季节性，星期几，假期，特殊事件，短历史，用户人口统计，用户网络行为（查看，收听和交易）以及父子网页特点

6. 发明申请

US20120123851A1 CLICK EQUIVALENT REPORTING AND RELATED TECHNIQUE 审中-公开
标题翻译：点击等同的报告和相关技术
公开(公告)号：US20120123851A1
公开(公告)日：2012-05-17
申请号：US12945620
申请日：2010-11-12
申请人： Eric Theodore Bax , Darshan V. Kantak , Dz-Mou Jung
发明人： Eric Theodore Bax , Darshan V. Kantak , Dz-Mou Jung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： Techniques are provided for use in online advertising, such as sponsored search advertising. Information may be obtained that includes historical online advertising information including information relating to conversion rates associated with bid amounts or bid amount ranges, as well as a proposed advertiser bid amount or bid amount range. Based at least in part on obtained information, a forecasted or predicted conversion rate or conversion rate range associated with the proposed bid amount or bid amount range is determined, and associated reporting is provided to the advertiser, which may include click equivalent information associated with a bidding-related standard or benchmark.
摘要翻译：技术提供用于在线广告，如赞助搜索广告。可以获得包括历史在线广告信息的信息，包括与投标金额或出价金额范围相关联的转换率的相关信息，以及建议的广告商投标金额或出价金额范围。至少部分地基于所获得的信息，确定与所提出的出价金额或出价金额范围相关联的预测或预测的转换率或转换率范围，并且向广告商提供相关联的报告，其可以包括与一个投标相关标准或基准。

7. 发明授权

US08108254B2 Methods to attribute conversions for online advertisement campaigns 有权
标题翻译：归因于在线广告活动的转化方法
公开(公告)号：US08108254B2
公开(公告)日：2012-01-31
申请号：US10879457
申请日：2004-06-29
申请人： Long-Ji Lin , Dz-Mou Jung , Olga L. Natkovich , Georgiy Goldenberg
发明人： Long-Ji Lin , Dz-Mou Jung , Olga L. Natkovich , Georgiy Goldenberg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0242 , G06Q30/0245 , G06Q30/0246 , G06Q30/0254 , G06Q30/0272
摘要： A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.
摘要翻译：一种方法将转换归因于多种事件类型。定义多个相应事件类型中的每一个的单次印象导致多个用户中的一个的转换的多个概率。处理器用于选择多个概率的值，以便基于每个用户的观察结果与从多个概率计算的每个用户的相应预期结果之间的差异来最小化总平方误差。

8. 发明授权

US08060416B2 Method and system for providing advertising inventory information in response to demographic inquiries 有权
标题翻译：响应人口统计查询提供广告资源信息的方法和系统
公开(公告)号：US08060416B2
公开(公告)日：2011-11-15
申请号：US09850949
申请日：2001-05-07
申请人： Robert Allen Main , Dz-Mou Jung , Wendy Krehbiel , David Leger
发明人： Robert Allen Main , Dz-Mou Jung , Wendy Krehbiel , David Leger
IPC分类号： G06Q10/00 , G06F17/60
CPC分类号： G06Q10/087 , G06Q20/203 , G06Q30/02 , G06Q30/0277
摘要： The present invention relates to a method and system for providing advertising inventory information. More specifically, the present invention relates to a method and system for providing advertising inventory information in response to demographic inquiries. In an exemplary embodiment, a server responds to a demographic query. Based on the query, the server queries an advertising inventory database and a contract database to retrieve relevant information. Using the relevant information, the total inventory and the total sold inventory are obtained. Using the now obtained total inventory and the total sold inventory information, the server then provides an estimation of the total available inventory matching the query.
摘要翻译：本发明涉及一种用于提供广告库存信息的方法和系统。更具体地，本发明涉及一种响应于人口统计查询提供广告库存信息的方法和系统。在示例性实施例中，服务器响应于人口统计学查询。基于查询，服务器查询广告库存数据库和合同数据库以检索相关信息。使用相关信息，获得库存总量和库存总量。使用现在获得的总库存和总销售库存信息，服务器然后提供与查询匹配的总可用库存的估计。

9. 发明申请

US20050071218A1 Methods to attribute conversions for online advertisement campaigns 有权
标题翻译：归因于在线广告活动的转化方法
公开(公告)号：US20050071218A1
公开(公告)日：2005-03-31
申请号：US10879457
申请日：2004-06-29
申请人： Long-Ji Lin , Dz-Mou Jung , Olga Natkovich , Georgiy Goldenberg
发明人： Long-Ji Lin , Dz-Mou Jung , Olga Natkovich , Georgiy Goldenberg
IPC分类号： G06F20060101 , G06F17/60
CPC分类号： G06Q30/00 , G06Q30/0242 , G06Q30/0245 , G06Q30/0246 , G06Q30/0254 , G06Q30/0272
摘要： A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.
摘要翻译：一种方法将转换归因于多种事件类型。定义多个相应事件类型中的每一个的单次印象导致多个用户中的一个的转换的多个概率。处理器用于选择多个概率的值，以便基于每个用户的观察结果与从多个概率计算的每个用户的相应预期结果之间的差异来最小化总平方误差。

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