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1. 发明申请

US20090006213A1 Dynamic Configuration of an Advertisement 有权
标题翻译：广告的动态配置
公开(公告)号：US20090006213A1
公开(公告)日：2009-01-01
申请号：US12209107
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0251 , G06Q30/0264 , G06Q30/0276 , G06Q30/0277
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过玩家动态地生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

2. 发明授权

US08401903B2 Interactive advertising 有权
标题翻译：互动广告
公开(公告)号：US08401903B2
公开(公告)日：2013-03-19
申请号：US12209126
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez , Nicholas Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez , Nicholas Sanchez
IPC分类号： G06Q30/00 , G05B19/418
CPC分类号： G06Q30/00 , G06Q30/0277
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过玩家动态地生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

3. 发明申请

US20090018920A1 Interaction Prompt for Interactive Advertising 审中-公开
标题翻译：互动广告互动提示
公开(公告)号：US20090018920A1
公开(公告)日：2009-01-15
申请号：US12209138
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/00 , G06Q30/0241 , G06Q30/0269 , G06Q30/0272
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过玩家动态地生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

4. 发明申请

US20090012867A1 Engagement-Based Compensation for Interactive Advertisement 有权
标题翻译：互动广告基于互动的补偿
公开(公告)号：US20090012867A1
公开(公告)日：2009-01-08
申请号：US12209062
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0242 , G06Q30/0248 , G06Q30/0272 , G06Q30/0273 , G06Q30/0277
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过玩家动态地生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

5. 发明授权

US08190474B2 Engagement-based compensation for interactive advertisement 有权
标题翻译：互动广告的互动式补偿
公开(公告)号：US08190474B2
公开(公告)日：2012-05-29
申请号：US12209062
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00 , G05B19/418
CPC分类号： G06Q30/00 , G06Q30/0242 , G06Q30/0248 , G06Q30/0272 , G06Q30/0273 , G06Q30/0277
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过玩家动态地生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

6. 发明申请

US20110125594A1 Fixed Position Multi-State Interactive Advertisement 有权
标题翻译：固定位置多状态互动广告
公开(公告)号：US20110125594A1
公开(公告)日：2011-05-26
申请号：US13013565
申请日：2011-01-25
申请人： Darrick Brown , David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： Darrick Brown , David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0241
摘要： Computer-based systems and methods for a multi-state advertisement displayed at a fixed position on a primary display space of a display device. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. A plurality of events trigger a change in the state of the multi-state advertisement, with the change in state resulting in a change of the advertisement content, shape, size, style and appearance. An embodiment deploys an initial video in combination with a billboard. When the interstitial video ends, the fixed position advertisement is sized down to a less obtrusive size, with the billboard and the interstitial video replaced with a navigation bar.
摘要翻译：基于计算机的系统和方法，用于显示在显示设备的主显示空间上的固定位置处的多状态广告。当用户在各个方向上滚动网页时，固定位置广告保持在用户视图中的固定位置。多个事件触发多状态广告的状态的变化，随着状态的变化导致广告内容，形状，大小，风格和外观的变化。实施例将一个初始视频与广告牌结合使用。当插页式视频结束时，固定位置广告的大小下降到较小的突出尺寸，广告牌和插页式视频被导航栏替换。

7. 发明申请

US20090006214A1 Interactive Advertising 有权
标题翻译：互动广告
公开(公告)号：US20090006214A1
公开(公告)日：2009-01-01
申请号：US12209126
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez , Nicholas Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez , Nicholas Sanchez
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0277
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过播放器动态生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

8. 发明授权

US09208500B2 Fixed position multi-state interactive advertisement 有权
标题翻译：固定位置多状态互动广告
公开(公告)号：US09208500B2
公开(公告)日：2015-12-08
申请号：US13013565
申请日：2011-01-25
申请人： Darrick Paul Brown , David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： Darrick Paul Brown , David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00 , G06Q30/02 , G05B19/418
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0241
摘要： Computer-based systems and methods for a multi-state advertisement displayed at a fixed position on a primary display space of a display device. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. A plurality of events trigger a change in the state of the multi-state advertisement, with the change in state resulting in a change of the advertisement content, shape, size, style and appearance. An embodiment deploys an initial video in combination with a billboard. When the interstitial video ends, the fixed position advertisement is sized down to a less obtrusive size, with the billboard and the interstitial video replaced with a navigation bar.
摘要翻译：基于计算机的系统和方法，用于显示在显示设备的主显示空间上的固定位置处的多状态广告。当用户在各个方向上滚动网页时，固定位置广告保持在用户视图中的固定位置。多个事件触发多状态广告的状态的变化，随着状态的变化导致广告内容，形状，大小，风格和外观的变化。实施例将一个初始视频与广告牌结合使用。当插页式视频结束时，固定位置广告的大小下降到较小的突出尺寸，广告牌和插页式视频被导航栏替换。

9. 发明授权

US08386317B2 Full page video advertisement 有权
标题翻译：全页视频广告
公开(公告)号：US08386317B2
公开(公告)日：2013-02-26
申请号：US12572109
申请日：2009-10-01
申请人： Darrick Brown , David Ross Lerman , Troy William Young , Matthew Allen Sanchez , Nicholas Sanchez
发明人： Darrick Brown , David Ross Lerman , Troy William Young , Matthew Allen Sanchez , Nicholas Sanchez
IPC分类号： G06Q30/00 , G05B19/418
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0276
摘要： The present invention is directed to a full-page video interstitial advertisement. The interstitial advertisement offers advertisers a high quality, full screen video distribution opportunity for a set period of time, such as a 15 second spot, however the duration of the video may vary depending on the content of the video or the configuration of the webpage. A session manager controls the exposure of the interstitial advertisement to the user, to prevent the user from experiencing too frequent interstitial advertisements during a web session. The interstitial advertisement includes a fuse for displaying the playing progress of the video. The use of sound is preferred as part of the interstitial advertisement since it is important for the delivery of the media value of the advertisement. The interstitial advertisement spans the entire web browser screen, overlaid on top of the current web page using a transparency layer.
摘要翻译：本发明涉及全页视频插页式广告。插页式广告为广告客户提供了一段时间内的高品质全屏视频分发机会，例如15秒的时间，但视频的持续时间可能因视频的内容或网页的配置而异。会话管理器控制插页式广告对用户的曝光，以防止用户在网络会话期间经历太频繁的插页式广告。插页式广告包括用于显示视频播放进度的保险丝。使用声音是优选的，作为插页式广告的一部分，因为对广告的媒体价值的传递很重要。插页式广告跨越整个网络浏览器屏幕，覆盖在当前网页的顶部，使用透明层。

10. 发明授权

US08306859B2 Dynamic configuration of an advertisement 有权
标题翻译：广告的动态配置
公开(公告)号：US08306859B2
公开(公告)日：2012-11-06
申请号：US12209107
申请日：2008-09-11
申请人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
发明人： David Ross Lerman , Troy William Young , Matthew Allen Sanchez
IPC分类号： G06Q30/00 , G05B19/418
CPC分类号： G06Q30/00 , G06Q30/0251 , G06Q30/0264 , G06Q30/0276 , G06Q30/0277
摘要： Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
摘要翻译：用于动态调整，构建和操作广告的系统和方法，包括各种内容，包括交互提示和其他元素，从而实现基于参与的收入生成模型。根据一个实施例，一种计算机实现的方法包括：存储广告内容，从广告服务器向广告管理器提供XML文件，以便控制用户计算机上的玩家，基于来自广告的指示通过玩家动态地生成广告经理和存储的内容，并跟踪和报告用户与广告的互动，以确定对发布者的赔偿。

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