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1. 发明授权

US09922342B2 Evaluating user activity in social environments 有权
公开(公告)号：US09922342B2
公开(公告)日：2018-03-20
申请号：US13339131
申请日：2011-12-28
申请人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
发明人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/0269
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to a user or a group associated with the user that is to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing; and targeting additional content to the user or a group associated with the user based on the received user input.

2. 发明申请

US20120116871A1 SOCIAL OVERLAYS ON ADS 审中-公开
公开(公告)号：US20120116871A1
公开(公告)日：2012-05-10
申请号：US12940849
申请日：2010-11-05
申请人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Amy Wu , Brandon Pearcy , Nathan Lucash , Igor P. Soares , Rafael M. Borges
发明人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Amy Wu , Brandon Pearcy , Nathan Lucash , Igor P. Soares , Rafael M. Borges
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242 , G06Q30/0241 , G06Q30/0251 , G06Q30/08 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement.

3. 发明授权

US09009065B2 Promoting content from an activity stream 有权
标题翻译：从活动流中宣传内容
公开(公告)号：US09009065B2
公开(公告)日：2015-04-14
申请号：US12971987
申请日：2010-12-17
申请人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
发明人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0269 , G06Q30/0241 , G06Q30/0251 , G06Q30/0255 , G06Q30/0273 , G06Q30/0277 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，用于提供一种方法，该方法包括从用户接收指示以促进与用户相关联的活动流中包括的项目，活动流通过社会应用在社会环境中呈现; 接收广告请求; 确定该项目是否响应该请求; 响应于该请求确定一个或多个广告; 排列该项目和一个或多个广告; 以及响应于所述请求提供所述项目而不是所述一个或多个广告，并且至少部分地基于所述排名。

4. 发明申请

US20120116867A1 SOCIAL OVERLAYS ON ADS 审中-公开
标题翻译： ADS上的社会重叠
公开(公告)号：US20120116867A1
公开(公告)日：2012-05-10
申请号：US13289842
申请日：2011-11-04
申请人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Amy Wu , Brandon M. Pearcy , Nathan P. Lucash , Igor P. Soares , Rafael M. Borges
发明人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Amy Wu , Brandon M. Pearcy , Nathan P. Lucash , Igor P. Soares , Rafael M. Borges
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0242 , G06Q30/0241 , G06Q30/0251 , G06Q30/08 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，用于结合由内容发布者提供的内容在用户设备上提供用户交互点。一种方法包括：接收对与第三方内容站点相关联的时隙中要显示的广告的请求; 识别在时隙中提供的相关广告; 确定要包括在与所述广告相关联的注释中的信息，所述注释包括与所述用户相关联的定制信息或与所述用户相关联的组; 以及响应于所述请求提供广告，包括提供用于呈现的注释以及相关广告。

5. 发明申请

US20120166290A1 EVALUATING USER ACTIVITY IN SOCIAL ENVIRONMENTS 有权
标题翻译：评估社会环境中的用户活动
公开(公告)号：US20120166290A1
公开(公告)日：2012-06-28
申请号：US13339131
申请日：2011-12-28
申请人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
发明人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/0269
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to a user or a group associated with the user that is to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing; and targeting additional content to the user or a group associated with the user based on the received user input.
摘要翻译：描述了包括在计算机可读存储介质上编码的计算机程序的方法，系统和装置，用于提供内容。一种方法包括：接收要在与第三方内容站点相关联的时隙中显示的广告的请求; 识别在时隙中提供的相关广告; 确定要包括在与所述广告相关联的注释中的信息，所述注释包括与用户或与所述用户相关联的与所述广告一起呈现的组的有关的定制信息; 响应于所述请求提供广告，包括提供注释以及与广告一起重新发布广告的控制; 接收用户输入选择控件并指定重新发布广告; 并且基于所接收的用户输入将附加内容定向到用户或与用户相关联的组。

6. 发明申请

US20120158494A1 PROMOTING CONTENT FROM AN ACTIVITY STREAM 有权
标题翻译：从活动流中促进内容
公开(公告)号：US20120158494A1
公开(公告)日：2012-06-21
申请号：US12971987
申请日：2010-12-17
申请人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
发明人： Davi Reis , Christian Oestlien , Eider Silva de Oliveira , Marcus A. Leal , Igor P. Soares
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/0241 , G06Q30/0251 , G06Q30/0255 , G06Q30/0273 , G06Q30/0277 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，用于提供一种方法，该方法包括从用户接收指示以促进与用户相关联的活动流中包括的项目，活动流通过社会应用在社会环境中呈现; 接收广告请求; 确定该项目是否响应该请求; 响应于该请求确定一个或多个广告; 排列该项目和一个或多个广告; 以及响应于所述请求提供所述项目而不是所述一个或多个广告，并且至少部分地基于所述排名。

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