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1. 发明申请

US20100198689A1 METHOD, SYSTEM, OR APPRATUS FOR IMPLEMENTING A BUDGET BALANCED/SURPLUS SYNDICATED SPONSORED SEARCH MARKET 审中-公开
标题翻译：用于实施预算平衡/搜索资源支持的搜索市场的方法，系统或者安排
公开(公告)号：US20100198689A1
公开(公告)日：2010-08-05
申请号：US12365088
申请日：2009-02-03
申请人： Rica Gonen , Colin Brady
发明人： Rica Gonen , Colin Brady
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256 , G06Q40/04
摘要： Embodiments of methods, apparatuses, or systems relating to implementing a budget balanced/surplus syndicated sponsored search market.
摘要翻译：与实施预算平衡/盈余联合发起的搜索市场相关的方法，设备或系统的实施例。

2. 发明授权

US08001001B2 System and method using sampling for allocating web page placements in online publishing of content 有权
标题翻译：使用抽样分配网页布局的在线发布内容的系统和方法
公开(公告)号：US08001001B2
公开(公告)日：2011-08-16
申请号：US11897787
申请日：2007-08-30
申请人： Colin Brady , Rica Gonen
发明人： Colin Brady , Rica Gonen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244
摘要： An improved system and method is provided for using sampling for allocating web page placements in online publishing of content. A multi-armed bandit engine may be provided for sampling content items by allocating web page placements of varying quality for content items and optimizing the payoff to maximize revenue. Publishers may provide content items to be published and report their valuation per click. Through a process of valuation discovery, the click-through rate for content items and the value of content items may be learned through sampling. As the process of valuation discovery progresses, the present invention may more closely approximate the click-through rates for content items in order to allocate web page placements to content items that may optimize content layout by maximizing revenue. The present invention may accurately learn the CTR for new content items and support multiple web page placements of varying quality.
摘要翻译：提供了一种改进的系统和方法，用于在线上发布内容时使用抽样分配网页布局。可以提供多武装强盗发动机，用于通过分配用于内容项目的不同质量的网页布置来优化内容项目并优化收益以最大化收入。发布商可以提供要发布的内容项目，并报告其每次点击的估价。通过估值发现过程，可以通过抽样了解内容项的点击率和内容项的价值。随着估值发现进程的进行，本发明可以更接近于内容项目的点击率，以便将网页放置分配给可以通过最大化收入来优化内容布局的内容项目。本发明可以准确地学习新的内容项目的点击率并支持不同质量的多个网页布局。

3. 发明申请

US20100125506A1 EXTENDED GENERALIZED SECOND PRICE AUCTION FOR SPONSORED SEARCH WITH RESERVE PRICES 审中-公开
标题翻译：扩展的第二次价格拍卖，用于保留价格的赞助搜索
公开(公告)号：US20100125506A1
公开(公告)日：2010-05-20
申请号：US12274464
申请日：2008-11-20
申请人： Sergei Vassilvitskii , Colin Brady , Rica Gonen
发明人： Sergei Vassilvitskii , Colin Brady , Rica Gonen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0273 , G06Q30/0601
摘要： Search engines and sponsored search auctions are provided that enable the use of different reserve prices corresponding to different advertisement slots on a search results page. In one implementation, a search engine includes a query processor and a sponsored search auction. The query processor is configured to receive a query from an electronic device associated with a user, to determine a plurality of reserve prices corresponding to a plurality of advertisement slots of a search results page, and to determine a plurality of bid prices for the advertisement slots of the search results page corresponding to a plurality of bidders. The sponsored search auction is configured to allocate a bidder or a null (e.g., no advertisement) to each advertisement slot of the search results page, taking into account the plurality of reserve prices associated with the advertisement slots of the search results page.
摘要翻译：提供搜索引擎和赞助商搜索拍卖，可以在搜索结果页面上使用与不同广告位相对应的不同预留价格。在一个实现中，搜索引擎包括查询处理器和赞助的搜索拍卖。查询处理器被配置为从与用户相关联的电子设备接收查询，以确定对应于搜索结果页面的多个广告时隙的多个预留价格，并且确定广告时隙的多个投标价格对应于多个投标者的搜索结果页面。赞助搜索拍卖被配置为考虑到与搜索结果页面的广告时隙相关联的多个预留价格，将搜索者或搜索结果页面的每个广告时段的空值（例如，无广告）分配。

4. 发明申请

US20090063377A1 System and method using sampling for allocating web page placements in online publishing of content 有权
标题翻译：使用抽样分配网页布局的在线发布内容的系统和方法
公开(公告)号：US20090063377A1
公开(公告)日：2009-03-05
申请号：US11897787
申请日：2007-08-30
申请人： Colin Brady , Rica Gonen
发明人： Colin Brady , Rica Gonen
IPC分类号： G06F15/18 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0244
摘要： An improved system and method is provided for using sampling for allocating web page placements in online publishing of content. A multi-armed bandit engine may be provided for sampling content items by allocating web page placements of varying quality for content items and optimizing the payoff to maximize revenue. Publishers may provide content items to be published and report their valuation per click. Through a process of valuation discovery, the click-through rate for content items and the value of content items may be learned through sampling. As the process of valuation discovery progresses, the present invention may more closely approximate the click-through rates for content items in order to allocate web page placements to content items that may optimize content layout by maximizing revenue. The present invention may accurately learn the CTR for new content items and support multiple web page placements of varying quality.
摘要翻译：提供了一种改进的系统和方法，用于在线上发布内容时使用抽样分配网页布局。可以提供多武装强盗发动机，用于通过分配用于内容项目的不同质量的网页布置来优化内容项目并优化收益以最大化收入。发布商可以提供要发布的内容项目，并报告其每次点击的估价。通过估值发现过程，可以通过抽样了解内容项的点击率和内容项的价值。随着估值发现进程的进行，本发明可以更接近于内容项目的点击率，以便将网页放置分配给可以通过最大化收入来优化内容布局的内容项目。本发明可以准确地学习新的内容项目的点击率并支持不同质量的多个网页布局。

5. 发明申请

US20080275775A1 System and method for using sampling for scheduling advertisements in an online auction 审中-公开
标题翻译：在线拍卖中使用抽样调度广告的系统和方法
公开(公告)号：US20080275775A1
公开(公告)日：2008-11-06
申请号：US11800667
申请日：2007-05-04
申请人： Rica Gonen , Elan Y. Pavlov
发明人： Rica Gonen , Elan Y. Pavlov
IPC分类号： G06Q30/00 , G06F7/60
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction. A multi-armed bandit engine may be provided for learning the valuation of advertisements through sampling in an online advertising auction. To do so, the multi-armed bandit may schedule advertisements for web page placements in an online advertising auction to optimize payments for maximizing the welfare of the advertisers. An initial list of advertisements may be created that is ordered by expected payment, and an optimal subset of advertisements may be determined from the initial list of advertisements for web page placements by iterative sampling. A web page placement may then be determined and allocated for each advertisement in the optimal subset in order to maximize revenue. And a charge may be calculated for each advertisement allocated the web page placement and sampled in the online advertising auction.
摘要翻译：提供了一种改进的系统和方法，用于使用在线拍卖中调度广告的采样。可以提供多武装的强盗发动机，用于通过在线广告拍卖中的抽样来学习广告的估价。为此，多武装强盗可以在网络广告拍卖中安排网页展示的广告，以优化付款，以最大化广告客户的福利。可以创建通过预期支付排序的广告的初始列表，并且可以通过迭代采样从用于网页布局的广告的初始列表中确定广告的最佳子集。然后可以为最佳子集中的每个广告确定和分配网页布置，以便最大化收入。并且可以针对在网络广告拍卖中分配网页布置和采样的每个广告计算费用。

6. 发明授权

US07996306B2 System and method for payment over a series of time periods in an online market with budget and time constraints 有权
标题翻译：在一系列时间段内在预算和时间限制的在线市场上支付的系统和方法
公开(公告)号：US07996306B2
公开(公告)日：2011-08-09
申请号：US11900523
申请日：2007-09-10
申请人： Rica Gonen , Elan Y. Pavlov
发明人： Rica Gonen , Elan Y. Pavlov
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0207 , G06Q30/0219 , G06Q30/0263 , G06Q40/04
摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.
摘要翻译：提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度广告。可以提供多武装强盗发动机，用于通过分配用于相同质量的网页放置的广告并优化支付来最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告人可能在报告私人信息时可能提出的任何可能的谎言的可能收益。从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。

7. 发明申请

US20090070212A1 System and method using sampling for scheduling advertisements in an online auction with budget and time constraints 有权
标题翻译：使用抽样的系统和方法在预算和时间限制的在线拍卖中调度广告
公开(公告)号：US20090070212A1
公开(公告)日：2009-03-12
申请号：US11900524
申请日：2007-09-10
申请人： Rica Gonen , Elan Y. Pavlov
发明人： Rica Gonen , Elan Y. Pavlov
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0207 , G06Q30/08
摘要： An improved system and method is provided for using sampling for scheduling advertisements in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of equal quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.
摘要翻译：提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度广告。可以提供多武装强盗发动机，用于通过分配用于相同质量的网页放置的广告并优化支付来最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告者可能在报告私人信息时可能提出的任何可能的谎言的可能收益。从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。

8. 发明申请

US20080235121A1 CURRENCY SYSTEM TO REWARD CONSTRUCTIVE BEHAVIOR 有权
标题翻译：货币体系建立行为
公开(公告)号：US20080235121A1
公开(公告)日：2008-09-25
申请号：US11687775
申请日：2007-03-19
申请人： Rica Gonen
发明人： Rica Gonen
IPC分类号： G06Q40/00
CPC分类号： G06Q40/02 , G06Q40/00
摘要： A system is described for teaching users financial management using an online currency management system, including enabling an administrator to set up a financial account through a network. This step further includes assigning specific tasks for completion by one or more users, setting rules related to the management of play currency, and designating rewards that are earned by the one or more users through completion of the specific tasks. The system further includes providing a web-based interface for the one or more users to access and manage their own user account containing the play currency, and enabling the administrator to fund, with real currency, the purchase of the rewards by the one or more users with play currency.
摘要翻译：描述了一种系统，用于教授使用在线货币管理系统的用户财务管理，包括使管理员能够通过网络设置财务帐户。该步骤还包括分配由一个或多个用户完成的特定任务，设置与游戏币的管理相关的规则，以及通过完成特定任务来指定由一个或多个用户获得的奖励。该系统还包括为一个或多个用户提供基于网络的界面来访问和管理它们自己的包含播放币种的用户帐户，并且使得管理员能够用真实货币来资助通过一个或多个具有播放币种的用户。

9. 发明授权

US08682724B2 System and method using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints 有权
标题翻译：使用抽样的系统和方法，用于在具有预算和时间限制的在线拍卖中调度不同质量的时隙的广告
公开(公告)号：US08682724B2
公开(公告)日：2014-03-25
申请号：US11900522
申请日：2007-09-10
申请人： Rica Gonen
发明人： Rica Gonen
IPC分类号： G06Q30/00 , G06F7/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0207
摘要： An improved system and method is provided for using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of different quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.
摘要翻译：提供了一种改进的系统和方法，用于在具有预算和时间限制的在线拍卖中使用采样来调度不同质量的时隙中的广告。可以提供多武装强盗发动机，用于通过分配用于不同质量的网页放置的广告并优化付款以最大化广告商的福利，同时保持在广告商的预算和时间限制内来对新广告进行抽样。广告商可以报告他们的私人信息，包括到达时间，出发时间，每次点击价值和预算。而多武装的强盗机制可能近似于在预算和时间限制下可能实现的最大福利，其中包括广告人可能在报告私人信息时可能提出的任何可能的谎言的可能收益。从网上拍卖出发的广告客户可以使用支付方式收取费用，该方式可能会在预算限制在线拍卖的预算，抵达，离港和估价方面提供真实的担保。

10. 发明授权

US08412608B2 Currency system to reward constructive behavior 有权
标题翻译：货币体系奖励建设性行为
公开(公告)号：US08412608B2
公开(公告)日：2013-04-02
申请号：US11687775
申请日：2007-03-19
申请人： Rica Gonen
发明人： Rica Gonen
IPC分类号： G06Q40/00
CPC分类号： G06Q40/02 , G06Q40/00
摘要： A system is described for teaching users financial management using an online currency management system, including enabling an administrator to set up a financial account through a network. This step further includes assigning specific tasks for completion by one or more users, setting rules related to the management of play currency, and designating rewards that are earned by the one or more users through completion of the specific tasks. The system further includes providing a web-based interface for the one or more users to access and manage their own user account containing the play currency, and enabling the administrator to fund, with real currency, the purchase of the rewards by the one or more users with play currency.
摘要翻译：描述了一种系统，用于教授使用在线货币管理系统的用户财务管理，包括使管理员能够通过网络设置财务帐户。该步骤还包括分配由一个或多个用户完成的特定任务，设置与游戏币的管理相关的规则，以及通过完成特定任务来指定由一个或多个用户获得的奖励。该系统还包括为一个或多个用户提供基于网络的界面来访问和管理它们自己的包含播放币种的用户帐户，并且使得管理员能够用真实货币来资助通过一个或多个具有播放币种的用户。

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