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    • 5. 发明申请
    • Advertising, compensation and service host apparatus, method and system
    • 广告,补偿和服务主机设备,方法和系统
    • US20060064351A1
    • 2006-03-23
    • US11205305
    • 2005-08-16
    • Alan HamorMike Helton
    • Alan HamorMike Helton
    • G06Q30/00
    • G06Q30/02G06Q30/0247G06Q30/0269G06Q30/0273G06Q30/0277
    • A system and method for providing advertising sponsorship for content providers is described. The sponsorship derives revenue from a pool of revenue that is collected from participating sponsors. A functional host system containing a sponsor is served to a client for the duration of the client session. The host system tracks client impressions associated with a content provider's content during client browsing. When all of the impressions are collected and attributed to the respective content providers, a compensation value is distributed to each content provider. The value is determined by dividing the revenue pool by the number of impressions attributed to the content provider. The functional host further provides a host redemption system that allows clients to further utilize the hosts in trades, swaps, or barters.
    • 描述了一种用于为内容提供商提供广告赞助的系统和方法。 赞助从从参与赞助商收集的收入池中获得收入。 在客户端会话期间,将包含赞助商的功能主机系统提供给客户端。 在客户端浏览期间,主机系统跟踪与内容提供商的内容相关联的客户端展示。 当所有展示被收集并归因于相应的内容提供商时,将向每个内容提供商分发补偿值。 该值通过将收入池除以归因于内容提供商的展示次数来确定。 功能主机进一步提供主机兑换系统,允许客户进一步利用交易,掉期或收货人的主机。