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1. 发明申请

US20090037257A1 SYSTEM FOR ELECTRONIC COMMERCE 审中-公开
标题翻译：电子商务系统
公开(公告)号：US20090037257A1
公开(公告)日：2009-02-05
申请号：US12184892
申请日：2008-08-01
申请人： Brian Stuckey , Jennifer Katz , Robert Rudelius , Steven W. Lundberg
发明人： Brian Stuckey , Jennifer Katz , Robert Rudelius , Steven W. Lundberg
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0203 , G06Q30/0236
摘要： A system that utilizes peer influences to help advertisers to reach target audiences. This system used peer recommendations through Widgets and comments to influence consumer behavior. This is a system for placing advertising on Influencer websites or pages includes determining the audience of the Influencer and setting tags to characterize the audience. An advertiser chooses tags to characterize an advertising campaign or offer and the system determines which of the influences provide matches or partial matches to the advertising campaigns or offers. Influencers pick which campaigns they wish to offer to their audience and install a Widget on their website or page(s) that is used to display ads and process click-throughs. Influencers are rewarded with payments or reward incentives for placing the campaigns or offers and/or if the campaigns are successful. A web system is configured to provide the necessary functions to support the ad placement and rewards process.
摘要翻译：利用同伴影响力的系统来帮助广告客户接触目标受众。该系统通过小部件和评论来使用对等建议来影响消费者行为。这是一个在Influencer网站或网页上放置广告的系统，包括确定影响者的受众群体，并设置标签来表征观众。广告客户选择标签来表征广告活动或报价，并且系统确定哪些影响与广告活动或报价相匹配或部分匹配。影响者选择他们希望向观众提供哪些广告系列，并在用于展示广告和处理点击后的网站或网页上安装小部件。受影响者对于投放广告系列或优惠和/或活动成功获得奖励或奖励奖励。网络系统被配置为提供必要的功能来支持广告布置和奖励处理。

2. 发明授权

US06253189B1 System and method for completing advertising time slot transactions 失效
标题翻译：完成广告时隙交易的系统和方法
公开(公告)号：US06253189B1
公开(公告)日：2001-06-26
申请号：US08929506
申请日：1997-09-15
申请人： James Thomas Feezell , Robert Rudelius
发明人： James Thomas Feezell , Robert Rudelius
IPC分类号： G06F706
CPC分类号： G06Q30/06 , G06Q30/02 , G06Q30/0264 , G06Q30/0275
摘要： An apparatus, system and method for completing advertising time slot transactions. A time slot exchange server receives an offer to sell a time slot along with time slot information relevant to making an buying decision with respect to the time slot. The time slot exchange server makes available time slot offer and marketing and valuation data to assist a buyer to identify and properly value a time slot that meets the buyer's requirements. The time slot exchange server receives time slot bids and transfers the ownership of a time slot from a seller to a buyer when a bid meets or exceeds the terms of the time slot's offer to sell. The time slot exchange server also ensures that a broadcaster has a correct copy of an advertisement to be shown in a time slot, and sends verification data to an advertiser indicating whether, when and how an advertisement intended to be shown in a time slot was actually seen. The time slot exchange server also settles accounts in a time slot trade, debiting an account of a seller and crediting an account of a buyer in accordance with the terms of the trade.
摘要翻译：用于完成广告时隙交易的装置，系统和方法。时隙交换服务器接收与时隙相关的时隙信息的出售时段以及相对于该时隙的购买决定。时隙交换服务器提供时隙提供和营销和估值数据，以帮助买方识别并正确评估符合买方要求的时段。当出价达到或超过时段要约出售的条件时，时隙交换服务器接收时隙出价并将时隙的所有权从卖方转移给买方。时隙交换服务器还确保广播者具有要在时隙中显示的广告的正确副本，并将确认数据发送给广告商，指示是否，何时以及如何在时隙中显示的广告实际上看到。时隙交换服务器还在时隙交易中结算账户，根据交易条款借记卖方的账户并记入买方的账户。

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