专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明授权

US5504675A Method and apparatus for automatic selection and presentation of sales promotion programs 失效
标题翻译：用于自动选择和呈现促销计划的方法和装置
公开(公告)号：US5504675A
公开(公告)日：1996-04-02
申请号：US363195
申请日：1994-12-22
申请人： Brian J. Cragun , Todd M. Kelsey , Stephen H. Lund
发明人： Brian J. Cragun , Todd M. Kelsey , Stephen H. Lund
IPC分类号： G06Q30/02 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： A sales promotion program is dynamically selected from a plurality of programs for presentation in a program presentation unit by a neural network that makes its selection based on first detecting if a person is in the area immediately around the program presentation unit, then either selecting a general attract loop sales promotion program with the trained neural network using a set of predetermined system criteria if no person is detected in the immediate area or selecting a specific loop sales promotion program if at least one person is detected in the immediate area. The neural network is trained by selecting general attract loop programs that are run and then collecting data indicative of the number of persons responding to the general attract loop and also by selecting specific loop programs that are run if a person is in the immediate area and then collecting data indicative of the responses to the specific loop programs. The collected data thereby represents the success of the various sales programs in attracting and holding the attention of persons. The collected data is provided to the neural network in any one of a plurality of training schemes typical for neural networks, after which the trained neural network is provided with current, real-time selection data such that the trained network can select the most appropriate sales promotion program for running. The network can be retrained at regular intervals or in response to sales data or changes in the collected data.
摘要翻译：从多个程序动态地选择销售促进程序，以便通过神经网络呈现在节目呈现单元中，所述神经网络基于首先检测人是否在节目呈现单元周围的区域中进行选择，然后选择一般的如果在临近区域中没有检测到任何人或者如果在直接区域中检测到至少一个人，则选择特定的循环销售促进程序，则使用一组预定的系统标准来吸引循环销售促销计划。通过选择运行的一般吸引循环程序来训练神经网络，然后收集指示响应于一般吸引回路的人数，并且还通过选择如果一个人在临近区域中运行的特定循环程序，然后收集指示对特定循环程序的响应的数据。收集的数据代表了各种销售计划在吸引和关注人员方面的成功。所收集的数据以神经网络典型的多种训练方案中的任何一种提供给神经网络，之后训练的神经网络被提供有当前的实时选择数据，使得经过训练的网络可以选择最适合的销售促销计划运行。可以定期重新培训网络，或响应销售数据或收集的数据的变化。

IPRDB

热门服务

关于我们

友情链接

联系方式