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    • 7. 发明授权
    • Method and system for targeted marketing by leveraging video-based demographic insights
    • 通过利用基于视频的人口学分析来定位营销的方法和系统
    • US07617981B2
    • 2009-11-17
    • US11759367
    • 2007-06-07
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • G06K7/10
    • G06Q30/02G06Q20/20G06Q20/206G06Q20/208
    • Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
    • 人口统计学和交易数据显示在可用于营销相关目的的报告中,并且使用相机装置在销售点位置捕获客户图像数据的其他应用,并将图像数据发送到客户图像数据库,其中图像数据是 存储。 从客户图像数据中提取人口统计学数据(如性别,年龄组,身高)并发送给客户图像数据库。 销售点交易数据被收集并发送到存储交易数据的交易数据库。 计算机处理客户图像数据,交易数据以及与客户图像数据和交易数据相关的属性,以将提取的人口统计数据与交易数据相关联。 相关数据优选地发送到目标营销数据库,并用于生成市场研究报告。
    • 8. 发明授权
    • Method and system for targeted marketing by leveraging video-based demographic insights
    • 通过利用基于视频的人口学分析来定位营销的方法和系统
    • US07267277B2
    • 2007-09-11
    • US11116409
    • 2005-04-28
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • Chidanand ApteBrenda Lynn DietrichArun HampapurAndrew W. Senior
    • G06K7/10
    • G06Q30/02G06Q20/20G06Q20/206G06Q20/208
    • Demographic and transaction data are presented in a report usable for marketing-related purposes and other applications using a camera apparatus to capture customer image data at a point-of-sale location and sends the image data to a customer image database where the image data is stored. Demographic data (such as gender, age group, height) are extracted from the customer image data and sent to the customer image database. Point-of-sale transaction data is collected and sent to a transaction database where the transaction data is stored. A computer processes customer image data, transaction data, and attributes relating to the customer image data and transaction data, to correlate extracted demographic data to transaction data. The correlated data is preferably sent to a target marketing database and used to generate a market research report.
    • 人口统计学和交易数据显示在可用于营销相关目的的报告中,并且使用相机装置在销售点位置捕获客户图像数据的其他应用,并将图像数据发送到客户图像数据库,其中图像数据是 存储。 从客户图像数据中提取人口统计学数据(如性别,年龄组,身高)并发送给客户图像数据库。 销售点交易数据被收集并发送到存储交易数据的交易数据库。 计算机处理客户图像数据,交易数据以及与客户图像数据和交易数据相关的属性,以将提取的人口统计数据与交易数据相关联。 相关数据优选地发送到目标营销数据库,并用于生成市场研究报告。