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1. 发明申请

US20100191599A1 LOCAL TARGETING ENGINE 审中-公开
标题翻译：本地定位发动机
公开(公告)号：US20100191599A1
公开(公告)日：2010-07-29
申请号：US12359224
申请日：2009-01-23
申请人： Shankar Vaidyanathan , Bradley Carpenter , Krista Johnson , George Moore , Balbir Singh , Kentaro Toyama , Phani Vaddadi , Garrett Vargas
发明人： Shankar Vaidyanathan , Bradley Carpenter , Krista Johnson , George Moore , Balbir Singh , Kentaro Toyama , Phani Vaddadi , Garrett Vargas
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： Technology is described for local ad targeting. An engine executing on a client computing device may select ads based on rules that can be modified without modifying the engine. The engine can select from advertisements stored locally based on data discovered at the client computing device, such as by observing the user's actions, stored documents, state of the client computing device and/or its peripherals, etc. The technology can employ plug-ins to extend functionality provided by the engine. The technology can include a plug-in manager that manages plug-ins. The technology can also download and manage rules. Each rule can specify what actions to take, such as when an event occurs. When a component of the operating system observes an event, the engine (or a rule executor component associated with the engine) executes each related rule. The technology can thus select ads based on arbitrary events of the operating system, applications, or other components.
摘要翻译：技术描述为本地广告定位。在客户端计算设备上执行的引擎可以基于可以修改而不修改引擎的规则来选择广告。引擎可以基于在客户端计算设备发现的数据本地存储的广告中进行选择，例如通过观察用户的动作，存储的文档，客户端计算设备和/或其外围设备的状态等。该技术可以使用插件扩展引擎提供的功能。该技术可以包括管理插件的插件管理器。该技术还可以下载和管理规则。每个规则可以指定要执行的操作，例如事件发生时。当操作系统的组件观察事件时，引擎（或与引擎相关联的规则执行器组件）执行每个相关规则。因此，该技术可以基于操作系统，应用程序或其他组件的任意事件来选择广告。

2. 发明申请

US20070157227A1 Advertising services architecture 审中-公开
标题翻译：广告服务架构
公开(公告)号：US20070157227A1
公开(公告)日：2007-07-05
申请号：US11358286
申请日：2006-02-21
申请人： Bradley Carpenter , Garrett Vargas , Krista Johnson , Scott Searle
发明人： Bradley Carpenter , Garrett Vargas , Krista Johnson , Scott Searle
IPC分类号： H04N7/10 , H04N7/025 , G06F3/00 , G06F13/00 , H04N5/445
CPC分类号： G06Q30/02
摘要： An advertising framework registers context data sources and advertising display clients from a variety of resources on a local computer. The ad framework may then receive context data and display triggers from the registered context data sources. The context data and display triggers may be processed and an advertising request generated and sent to an external advertising source. Non-advertising content may also be supported. When a targeted advertisement is received in response, a display manager may send the ad to an appropriate display client. When the ad has been presented a the advertising framework will communicate to the advertising supplier who may apportion and credit advertising revenue to the participating parties.
摘要翻译：广告框架从本地计算机上的各种资源注册上下文数据源和广告显示客户端。然后，广告框架可以从注册的上下文数据源接收上下文数据和显示触发器。可以处理上下文数据和显示触发器，并且生成广告请求并将其发送到外部广告源。也可以支持非广告内容。当接收到有针对性的广告作为响应时，显示管理器可以将广告发送到适当的显示客户端。当广告被呈现时，广告框架将与向参与方分配和授信广告收入的广告供应商沟通。

3. 发明申请

US20070156522A1 Social context monitor 有权
标题翻译：社会环境监控
公开(公告)号：US20070156522A1
公开(公告)日：2007-07-05
申请号：US11323561
申请日：2005-12-30
申请人： Bradley Carpenter , Garrett Vargas , Krista Johnson
发明人： Bradley Carpenter , Garrett Vargas , Krista Johnson
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： The method tracks keywords about a non-user of a computer and stores it in various contact profiles. The keywords in the contact profiles can be compared to stored content and content related to the keywords in the contact profile may be communicated to the user.
摘要翻译：该方法跟踪有关计算机非用户的关键字，并将其存储在各种联系人资料中。可以将联系人资料中的关键字与存储的内容进行比较，并且可以将联系人简档中的关键字相关的内容传达给用户。

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