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    • 5. 发明申请
    • Personalised Items in Mobile Devices based on User Behaviour
    • 基于用户行为的移动设备中的个性化项目
    • US20120179551A1
    • 2012-07-12
    • US13498015
    • 2009-09-28
    • Apostolos Georgakis
    • Apostolos Georgakis
    • G06Q30/02
    • G06Q30/00G06Q30/0267
    • A method and arrangement for enabling purchase of an item offered by an item provider. The content of a communication session in which a user takes part at a communication network is analysed (200). Based on the content, one or more user profiles are created (202). Each profile is divided in a plurality of categories. The categories may represent preferences, plans, and other information analysed from the content of the communication session. Purchase offers regarding provided items are received (204) from the item provider by the purchase unit. The items are matched (206) with at least one user profile by the purchase unit, and the purchase offers regarding the matching item is conveyed (208) to the user. By creating and/or updating user profiles based on the content of a user's communication sessions, the user can be offered more personalised purchase offers, without being offered generic purchase offers.
    • 一种能够购买项目提供商提供的项目的方法和装置。 分析用户参与通信网络的通信会话的内容(200)。 基于内容,创建一个或多个用户简档(202)。 每个轮廓被分成多个类别。 类别可以表示从通信会话的内容分析的偏好,计划和其他信息。 购买单位从物品供应商收到有关所提供物品的购买报价(204)。 这些物品与购买单元与至少一个用户简档相匹配(206),并且关于匹配项目的购买提供被传送(208)给用户。 通过基于用户的通信会话的内容创建和/或更新用户简档,可以向用户提供更多的个性化购买优惠,而不提供通用购买优惠。