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1. 发明申请

US20110213655A1 HYBRID CONTEXTUAL ADVERTISING AND RELATED CONTENT ANALYSIS AND DISPLAY TECHNIQUES 审中-公开
标题翻译：混合语境广告和相关内容分析和显示技术
公开(公告)号：US20110213655A1
公开(公告)日：2011-09-01
申请号：US12693433
申请日：2010-01-25
申请人： Assaf Henkin , Yoav Shaham , Itai Brickner , Stas Krichevsky
发明人： Assaf Henkin , Yoav Shaham , Itai Brickner , Stas Krichevsky
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/00 , G06Q30/0251
摘要： Different types of Hybrid contextual advertising and related content analysis and display techniques are disclosed for facilitating on-line contextual advertising operations and related content delivery operations implemented in a computer network. At least some embodiments may be configured or designed enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant related information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic display of additional content such as, for example, via use of one or more customized overlay layers.
摘要翻译：公开了不同类型的混合上下文广告和相关内容分析和显示技术，以便于在线上下文广告操作和在计算机网络中实现的相关内容传递操作。至少一些实施例可以被配置或设计成使得广告商能够基于对最终用户的计算机系统可以被提供的网页内容的实时分析来向最终用户提供上下文广告促销。在至少一个实施例中，从实时分析获得的信息可以用于实时地选择上下文相关的相关信息，广告和/或可以显示给最终用户的其他内容，以供例如，通过实时插入文本标记对象和/或附加内容的动态显示，例如通过使用一个或多个定制覆盖层。

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