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    • 1. 发明申请
    • SYSTEMS AND METHODS FOR DELIVERING DYNAMIC OFFERS TO INCENT USER BEHAVIOR
    • 提供动态消费者行为的系统和方法
    • US20130173377A1
    • 2013-07-04
    • US13340970
    • 2011-12-30
    • Arik KellerDane HowardMichael LenahanBen Mitchell
    • Arik KellerDane HowardMichael LenahanBen Mitchell
    • G06Q30/02
    • Systems and methods to deliver dynamic context sensitive offers to incent user behavior are discussed. For example, a method to deliver a dynamic context sensitive offer can include operations for generating a dynamic offer, delivering the dynamic offer, receiving data associated with a user, updating a context input with data associated with the user, and adjusting the value of the dynamic offer. Generating the dynamic offer includes associating a rule for manipulating the value of the dynamic offer based on a context input. Updating the context input of the rule includes extracting context information from the data associated with the user. Adjusting the value of the dynamic offer can be based on reevaluation of the rule with the updated context input.
    • 讨论了提供动态上下文敏感提议以激励用户行为的系统和方法。 例如,提供动态上下文敏感报价的方法可以包括用于生成动态报价,递送动态报价,接收与用户相关联的数据,用与用户相关联的数据更新上下文输入的操作,以及调整 动态报价。 生成动态优惠包括根据上下文输入来关联用于操纵动态优惠的价值的规则。 更新规则的上下文输入包括从与用户相关联的数据中提取上下文信息。 调整动态优惠的价值可以基于使用更新的上下文输入重新评估规则。