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1. 发明申请

US20160034915A1 DOCUMENT PERFORMANCE INDICATORS BASED ON REFERRAL CONTEXT 审中-公开
标题翻译：基于引用语境的文档性能指标
公开(公告)号：US20160034915A1
公开(公告)日：2016-02-04
申请号：US14445999
申请日：2014-07-29
申请人： Adobe Systems Incorporated
发明人： SACHIN SONI , ASHISH DUGGAL , SANJEEV TAGRA , VINEET SHARMA , ANMOL DHAWAN , WALTER CHANG
IPC分类号： G06Q30/02 , H04L29/08 , H04L12/26
CPC分类号： G06Q30/0201
摘要： A computer-implemented method for providing performance indicators of destination documents includes identifying a referral document to a destination document, where the referral document comprising a source of at least one visitor to the destination document. The method also includes extracting referral keywords from content of the referral document, the referral keywords corresponding to a referral context of the referral document. The method further includes determining a degree of correlation between the referral document and the destination document based on a comparison between the referral keywords and destination keywords, the destination keywords corresponding to destination context of the destination document. Additionally, the method includes providing one or more performance indicators to a user based on the correlation between the referral document and the destination document, where the one or more performance indicators correspond to a performance metric that quantifies interactions between visitors and the destination document.
摘要翻译：用于提供目的地文件的性能指标的计算机实现的方法包括将目的地文件的转诊文件识别为目的地文件，其中所述转介文件包括目的地文件的至少一个访问者的来源。该方法还包括从推荐文档的内容中提取引用关键字，该引荐关键词对应于转介文件的转介上下文。所述方法还包括基于所述推荐关键字和目的地关键字之间的比较来确定所述推荐文档与所述目的地文档之间的相关程度，所述目的地关键字与所述目的地文档的目的地上下文相对应。另外，所述方法包括基于所述转介文档和所述目的地文档之间的相关性向用户提供一个或多个性能指示符，其中所述一个或多个性能指示符对应于量化访问者和所述目的地文档之间的交互的性能度量。

2. 发明申请

US20170359287A1 MODIFYING RICH MEDIA COMPONENTS FOR AN INTERACTIVE EMAIL 审中-公开
公开(公告)号：US20170359287A1
公开(公告)日：2017-12-14
申请号：US15689621
申请日：2017-08-29
申请人： ADOBE SYSTEMS INCORPORATED
发明人： STEPHANE MOREAU , SACHIN SONI , ASHISH DUGGAL , ANMOL DHAWAN
IPC分类号： H04L12/58 , G06F3/0481 , G06F17/22 , G06F7/08 , G06F3/0484 , G06F3/16
摘要： An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.

3. 发明申请

US20170228811A1 PROVIDING CONTENT BASED ON ABANDONMENT OF AN ITEM IN A PHYSICAL SHOPPING CART 审中-公开
公开(公告)号：US20170228811A1
公开(公告)日：2017-08-10
申请号：US15015980
申请日：2016-02-04
申请人： ADOBE SYSTEMS INCORPORATED
发明人： STEPHANE MOREAU , SACHIN SONI , ASHISH DUGGAL , ANMOL DHAWAN
IPC分类号： G06Q30/06 , G06Q30/02
摘要： Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, an item is detected as being positioned in a physical shopping cart at a first time, the physical shopping cart being use by a user having a user device. At a second time after the first time, the item is detected as being removed from the physical shopping cart. Based on detecting the item as being removed from the physical shopping cart, content related to the item is provided to the user device of the user, the content intended to result in the user purchasing the item.

4. 发明申请

US20170206571A1 GENERATING LEADS USING INTERNET OF THINGS DEVICES AT BRICK-AND-MORTAR STORES 审中-公开
公开(公告)号：US20170206571A1
公开(公告)日：2017-07-20
申请号：US14996174
申请日：2016-01-14
申请人： ADOBE SYSTEMS INCORPORATED
发明人： ANMOL DHAWAN , STEPHANE MOREAU , SACHIN SONI , ASHISH DUGGAL
IPC分类号： G06Q30/02 , G06Q30/06
CPC分类号： G06Q30/0281 , G06Q30/0201 , G06Q30/0255 , G06Q30/0613
摘要： Techniques for generating leads for consumers using IoT devices at brick-and-mortar stores are provided. A retailer can determine a consumer's level of interest in a product and provide information or other benefits to the consumer. In some embodiments, sensor data from at least one of one or more consumer devices or IoT devices are received, the sensor data being indicative of interaction of a consumer with a product. One or more interactions of the consumer with the product are determined based on the received sensor data. An interaction database is searched for an interaction mapped to specific sensor data requirements matching the received sensor data. A leads score is calculated based on the one or more interactions, the leads score indicating an interest level of the consumer in the product. When the leads score exceeds a threshold, a lead is generated for the consumer.

5. 发明申请

US20170124624A1 MONITORING CONSUMER-PRODUCT VIEW INTERACTION TO IMPROVE UPSELL RECOMMENDATIONS 审中-公开
公开(公告)号：US20170124624A1
公开(公告)日：2017-05-04
申请号：US14925555
申请日：2015-10-28
申请人： ADOBE SYSTEMS INCORPORATED
发明人： SURYADEEP KUMAR AGRAWAL , SACHIN SONI , JOHN THOMAS KUCERA , ASHISH DUGGAL , ANMOL DHAWAN
IPC分类号： G06Q30/06 , G06Q30/02
CPC分类号： G06Q30/0631 , G06Q30/0201 , G06Q30/0643
摘要： In various implementations, a visual representation of a product is presented to an online consumer. The visual representation can have one or more regions that are each associated with one or more feature tags associated with a particular category of the product. While the consumer interacts with the visual representation, interaction times between the consumer and the product's visual representation are monitored and measured to determine which features of the product appear to be of particular interest to the consumer. Based on the monitored interaction times, product upsell recommendations associated with the same category of the product are generated and presented to the user.

6. 发明申请

US20170032416A1 UTILIZING POPULATION DENSITY TO FACILITATE PROVIDING OFFERS 审中-公开
标题翻译：利用人口密度促进提供优惠
公开(公告)号：US20170032416A1
公开(公告)日：2017-02-02
申请号：US14812805
申请日：2015-07-29
申请人： ADOBE SYSTEMS INCORPORATED
发明人： SACHIN SONI , SURYADEEP KUMAR AGRAWAL , WALTER W. CHANG , ANMOL DHAWAN , ASHISH DUGGAL
IPC分类号： G06Q30/02 , H04W4/02
CPC分类号： G06Q30/0254
摘要： Computer-readable media, computer systems, and computing devices of a method for facilitating providing offers utilizing population densities are provided. In embodiments, a population density for a geographical space is determined based on locations of a plurality of user devices. The population density associated with the geographical space is used to determine to provide an electronic offer to a user. The electronic offer may be associated with an item in the geographical space to entice the user to move to the geographical space. In accordance with determining to provide an electronic offer to the user, the electronic offer is provided for viewing by the user via a user device.
摘要翻译：提供了一种利用人口密度便于提供报价的方法的计算机可读介质，计算机系统和计算设备。在实施例中，基于多个用户设备的位置来确定地理空间的人口密度。与地理空间相关联的人口密度用于确定向用户提供电子报价。电子报价可以与地理空间中的物品相关联，以诱使用户移动到地理空间。根据确定为用户提供电子报价，提供电子报价以供用户通过用户设备观看。

7. 发明申请

US20160330155A1 MODIFYING RICH MEDIA COMPONENTS FOR AN INTERACTIVE EMAIL 有权
标题翻译：修改互动电子邮件的大量媒体组件
公开(公告)号：US20160330155A1
公开(公告)日：2016-11-10
申请号：US14706051
申请日：2015-05-07
申请人： ADOBE SYSTEMS INCORPORATED
发明人： STEPHANE MOREAU , SACHIN SONI , ASHISH DUGGAL , ANMOL DHAWAN
IPC分类号： H04L12/58 , G06F3/0484 , G06F17/24 , G06F17/22 , G06F3/0481 , G06F3/16 , G06F7/08
CPC分类号： H04L51/10 , G06F3/0481 , G06F3/04847 , G06F3/167 , G06F7/08 , G06F17/2235 , H04L51/18
摘要： An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.
摘要翻译：通过根据收件人与电子邮件中的其他富媒体组件的交互修改电子邮件提供的富媒体组件，交互式电子邮件体验将根据收件人的兴趣进行自定义。为了促进交互式电子邮件体验，富媒体组件由用于电子邮件活动的营销者提供，其中映射信息将产品特征映射到富媒体组件的部分。当发送带有富媒体组件的链接的电子邮件时，将跟踪收件人与富媒体组件的交互。产品功能基于收件人与各种产品功能对应的各个部分的交互进行排名。然后，产品功能排名用于从电子邮件中修改其他富媒体组件，以强调与收件人感兴趣的产品功能相对应的其他富媒体组件的部分。

8. 发明申请

US20160225030A1 SOCIAL DATA COLLECTION AND AUTOMATED SOCIAL REPLIES 审中-公开
标题翻译：社会数据收集和自动社会报道
公开(公告)号：US20160225030A1
公开(公告)日：2016-08-04
申请号：US14611830
申请日：2015-02-02
申请人： Adobe Systems Incorporated
发明人： KANNAN IYER , CHAD MICHAEL KRSEK , WALTER W. CHANG , SACHIN SONI , ASHISH DUGGAL , ANMOL DHAWAN
IPC分类号： G06Q30/02 , G06F17/27 , G06Q50/00 , G06F17/30
CPC分类号： G06Q30/0269 , G06F17/2785 , G06Q30/0277 , G06Q50/01
摘要： A social analysis tool facilitates improved communications between marketers and consumers. User information for consumers is collected from social posts exchanged between consumers and moderators acting on behalf of marketers. The user information is stored in social profiles for the consumers and is available to the marketers for subsequent social conversations with the consumers. In some instances, consumers are effectively targeted for automated social replies that market a newer version of a product. Social posts relevant to the product are analyzed to identify ones in which the user sentiment indicates the user is satisfied with the product. Automated social replies are automatically generated and sent in response to each of those social posts.
摘要翻译：社会分析工具有助于改善营销人员和消费者之间的沟通。消费者的用户信息是从代表营销人员的消费者和主持人之间交换的社会职位收集的。用户信息存储在消费者的社交简档中，并且可供营销人员用于与消费者的后续社交对话。在某些情况下，消费者有效地针对出售新产品的自动化社交回复。分析与产品相关的社会文章，以识别用户情绪表示用户对产品感到满意的帖子。自动生成并发送自动社交回复，以响应每个社交职位。

9. 发明申请

US20150371278A1 TARGETED SOCIAL CAMPAIGNING BASED ON USER SENTIMENT ON COMPETITORS' WEBPAGES 有权
标题翻译：根据用户对竞争对手的印象，进行针对性的社会化改造
公开(公告)号：US20150371278A1
公开(公告)日：2015-12-24
申请号：US14310213
申请日：2014-06-20
申请人： ADOBE SYSTEMS INCORPORATED
发明人： SACHIN SONI , ANMOL DHAWAN , ASHISH DUGGAL
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06F17/27 , G06F17/2785 , G06Q30/0269 , G06Q50/01
摘要： Automatic social campaigning is provided based on the user sentiment in user posts on competitor webpages. User posts on competitor webpages are analyzed to determine the user sentiment of the posts. Promotional messages promoting a product or service of a company are generated and provided to the users based on the user sentiment. In some instances, promotional messages may only be generated and provided for user posts with negative sentiment. The content of the promotional messages may also be selected based on the user sentiment.
摘要翻译：根据用户在竞争对手网页上的用户情绪提供自动社交活动。对竞争对手网页上的用户帖子进行分析，以确定用户对帖子的看法。基于用户情绪，生成促销公司产品或服务的促销信息并提供给用户。在某些情况下，促销信息只能生成并提供给消极情绪的用户信息。还可以基于用户情绪来选择促销消息的内容。

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