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    • 4. 发明授权
    • User interface and methods for recommending items to users
    • 用户界面和向用户推荐项目的方法
    • US07720723B2
    • 2010-05-18
    • US10268048
    • 2002-10-07
    • Russell A. DickerJeffrey T. BrownellJennifer A. JacobiEric A. BensonGregory D. Linden
    • Russell A. DickerJeffrey T. BrownellJennifer A. JacobiEric A. BensonGregory D. Linden
    • G06Q30/00
    • G06Q30/02G06Q30/0253G06Q30/0277G06Q30/0633
    • An improved user interface and method are provided for presenting recommendations to a user when the user adds an item to a shopping cart. In response to the shopping cart add event, a page generation process generates and returns a page that includes a recommendations portion and a condensed view of the shopping cart. The recommendations portion preferably includes multiple recommendation sections, each of which displays a different respective set of recommended items selected according to a different respective recommendation or selection algorithm (e.g., recommendations based on shopping cart contents, recommendations based on purchase history, etc.). The condensed shopping cart view preferably lacks controls for editing the shopping cart, and lacks certain types of product information, making more screen real estate available for the display of the recommendations content. A link to a full shopping cart page allows the user to edit the shopping cart and view expanded product descriptions.
    • 提供了一种改进的用户界面和方法,用于在用户向购物车添加物品时向用户呈现建议。 响应于购物车添加事件,页面生成过程生成并返回包括推荐部分的页面和购物车的聚集视图。 推荐部分优选地包括多个推荐部分,每个推荐部分显示根据不同的相应推荐或选择算法(例如,基于购物车内容的推荐,基于购买历史的推荐等)而选择的不同的各个推荐项目集合。 浓缩的购物车视图优选地缺乏用于编辑购物车的控制,并且缺少某些类型的产品信息,使更多的屏幕空间可用于显示推荐内容。 指向完整购物车页面的链接允许用户编辑购物车并查看扩展的产品描述。