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1. 发明申请

US20090319378A1 CUSTOMIZED ADVERTISING CONTENT 审中-公开
标题翻译：自定义广告内容
公开(公告)号：US20090319378A1
公开(公告)日：2009-12-24
申请号：US12143531
申请日：2008-06-20
申请人： ALEKSEY SINYAGIN , KEVIN RIEDY , VIKAS SINGH , HRISHIKESH M. BAL
发明人： ALEKSEY SINYAGIN , KEVIN RIEDY , VIKAS SINGH , HRISHIKESH M. BAL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： In this invention, systems and methods for providing customized advertising content are provided. A publisher or a content owner may generate an image of, for example, an advertising unit. More particularly, the image may be generated to coordinate with the publisher or content owner's webpage. The image is then published with the content of the advertisement. By providing code or script in the publisher's webpage, the publisher may then request the customized advertising content, so that the browser sends a request for the customized advertising content. Thus, when a user views the publisher's webpage, the customized advertising content is presented, which includes the advertising content and the generated image.
摘要翻译：在本发明中，提供了用于提供定制的广告内容的系统和方法。发布商或内容所有者可以生成例如广告单元的图像。更具体地，可以生成图像以与发布者或内容所有者的网页协调。然后，该图像与广告的内容一起发布。通过在发行商的网页中提供代码或脚本，发布者可以请求定制的广告内容，以便浏览器发送针对定制的广告内容的请求。因此，当用户查看发布者的网页时，呈现定制的广告内容，其包括广告内容和生成的图像。

2. 发明申请

US20090144124A1 PROVIDING A USER DRIVEN, EVENT TRIGGERED ADVERTISEMENT 审中-公开
标题翻译：提供用户驱动，事件触发广告
公开(公告)号：US20090144124A1
公开(公告)日：2009-06-04
申请号：US11948739
申请日：2007-11-30
申请人： ARUNGUNRAM C. SURENDRAN , LEE-MING ZEN , HRISHIKESH M. BAL , TAREK NAJM , KEVIN RIEDY
发明人： ARUNGUNRAM C. SURENDRAN , LEE-MING ZEN , HRISHIKESH M. BAL , TAREK NAJM , KEVIN RIEDY
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Systems and methods are provided for adding an advertisement to a web page by associating advertisements with one or more visual objects e.g., text and/or pictures. Embodiments of the present invention include a method for selecting visual objects and associating the visual object with an advertisement after the web page has been displayed to the user. The visual object may be selected in part based on the user's interactions with the web page. An additional embodiment of the present invention displays the associated advertisement after a user clicks on or hovers over the selected visual object.
摘要翻译：提供了系统和方法，用于通过将广告与一个或多个视觉对象（例如文本和/或图片）相关联来将广告添加到网页。本发明的实施例包括一种在向用户显示网页之后，选择可视对象并将可视对象与广告相关联的方法。视觉对象可以部分地基于用户与网页的交互来选择。在用户点击或悬停在所选择的视觉对象上之后，本发明的另外的实施例显示相关联的广告。

3. 发明申请

US20090319555A1 OPTIMIZING DOCUMENTS BASED ON DESIRED CONTENT 审中-公开
标题翻译：基于所希望的内容优化文档
公开(公告)号：US20090319555A1
公开(公告)日：2009-12-24
申请号：US12145056
申请日：2008-06-24
申请人： ROBERT J. RAGNO , EWA DOMINOWSKA , MICK GUPTA , HRISHIKESH M. BAL
发明人： ROBERT J. RAGNO , EWA DOMINOWSKA , MICK GUPTA , HRISHIKESH M. BAL
IPC分类号： G06F17/30 , G06F7/06
CPC分类号： G06F17/212 , G06F16/93
摘要： Embodiments of the present invention relate to methods and computer storage media for optimizing the content of an online publisher. The content of the publisher is received. A category for each page of the publisher's content is determined. Desired content information and desired keyword information are received. A content deficiency of the publisher's content is determined based on at least one of the desired content or the desired keyword information. An optimization plan is created to improve the content deficiency of the publisher's content. The optimization plan is presented. In additional embodiments of the present invention, the layout of the publisher's content is analyzed and optimized. In an additional exemplary embodiment of the present invention, content modules are manipulated to optimize the publisher's content.
摘要翻译：本发明的实施例涉及用于优化在线发行商的内容的方法和计算机存储介质。收到发布商的内容。确定发布商内容的每个页面的类别。接收期望的内容信息和期望的关键字信息。基于期望的内容或期望的关键字信息中的至少一个来确定发布者内容的内容不足。创建优化计划以改善发布商内容的内容不足。介绍了优化方案。在本发明的另外的实施例中，分析和优化出版者内容的布局。在本发明的附加示例性实施例中，操纵内容模块以优化发布者的内容。

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