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    • 4. 发明申请
    • METHOD FOR PLAYING ADVERTISEMENT, TERMINAL AND MEDIA CONTROLLER
    • 播放广告的方法,终端和媒体控制器
    • US20120266190A1
    • 2012-10-18
    • US13538462
    • 2012-06-29
    • Gang ShaoKepeng LiYinyan TanYuanyuan ZhangJieping Zhong
    • Gang ShaoKepeng LiYinyan TanYuanyuan ZhangJieping Zhong
    • H04N21/458
    • H04N21/47202H04N21/23424H04N21/25891H04N21/2668H04N21/6582H04N21/812H04N21/8352
    • The present invention discloses a method for playing an advertisement, a terminal, and a media controller. The method includes: receiving a program on-demand request, and obtaining program identifier information according to the program on-demand request; obtaining advertisement metadata and advertisement play time that correspond to the program identifier information, where the advertisement metadata includes an advertisement identifier of a target advertisement, and the advertisement play time includes first advertisement play time; receiving a first selection result sent by a user, and obtaining, according to the first selection result and the advertisement metadata, a first advertisement identifier of an advertisement that needs to be played for the user; and playing the advertisement corresponding to the first advertisement identifier when the first advertisement play time arrives. Embodiments of the present invention may provide personalized advertisements for users and make the advertisements better targeted and more effective.
    • 本发明公开了一种播放广告,终端和媒体控制器的方法。 该方法包括:接收节目点播请求,并根据节目点播请求获取节目标识符信息; 获取与所述节目标识符信息对应的广告元数据和广告播放时间,其中所述广告元数据包括目标广告的广告标识符,并且所述广告播放时间包括第一广告播放时间; 接收用户发送的第一选择结果,并根据第一选择结果和广告元数据获得需要为用户播放的广告的第一广告标识符; 以及当所述第一广告播放时间到达时播放与所述第一广告标识符相对应的广告。 本发明的实施例可以为用户提供个性化广告,并使广告更有针对性并且更有效。