专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明授权

US08229925B2 Determining search query statistical data for an advertising campaign based on user-selected criteria 有权
标题翻译：根据用户选择的标准确定广告活动的搜索查询统计数据
公开(公告)号：US08229925B2
公开(公告)日：2012-07-24
申请号：US12945254
申请日：2010-11-12
申请人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
发明人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Techniques for determining search query information for an advertising campaign and communicating the search query information to a sponsor of the advertising campaign are described. The techniques include receiving, from a sponsor of the advertisement, a request for search query information relating to the advertisement having been presented by a search service, identifying previously executed search queries submitted by users of the search service, wherein search results of the identified search queries have been presented with the advertisement to one or more users of the search service, compiling search query information, the search query information including ad performance data associated with the advertisement for the identified search queries, and providing the sponsor with the compiled search query information. A user interface may be generated to receive user input of selection criteria and provide an interface to search query information.
摘要翻译：描述了用于确定广告活动的搜索查询信息并将搜索查询信息传送到广告活动的赞助者的技术。这些技术包括从广告的赞助者接收与由搜索服务呈现的广告相关的搜索查询信息的请求，识别由搜索服务的用户提交的先前执行的搜索查询，其中所识别的搜索的搜索结果已经向搜索服务的一个或多个用户呈现广告的查询，编译搜索查询信息，搜索查询信息，包括与所识别的搜索查询的广告相关联的广告演出数据，以及向赞助商提供编译的搜索查询信息。可以生成用户界面以接收用户输入选择标准并提供搜索查询信息的接口。

2. 发明授权

US07860859B2 Determining search query statistical data for an advertising campaign based on user-selected criteria 有权
标题翻译：根据用户选择的标准确定广告活动的搜索查询统计数据
公开(公告)号：US07860859B2
公开(公告)日：2010-12-28
申请号：US11757125
申请日：2007-06-01
申请人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
发明人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Techniques for determining search query information for an advertising campaign and communicating the search query information to a sponsor of the advertising campaign are described. The techniques include receiving, from a sponsor of the advertisement, a request for search query information relating to the advertisement having been presented by a search service, identifying previously executed search queries submitted by users of the search service, wherein search results of the identified search queries have been presented with the advertisement to one or more users of the search service, compiling search query information, the search query information including ad performance data associated with the advertisement for the identified search queries, and providing the sponsor with the compiled search query information. A user interface may be generated to receive user input of selection criteria and provide an interface to search query information.
摘要翻译：描述了用于确定广告活动的搜索查询信息并将搜索查询信息传送到广告活动的赞助者的技术。这些技术包括从广告的赞助者接收与由搜索服务呈现的广告相关的搜索查询信息的请求，识别由搜索服务的用户提交的先前执行的搜索查询，其中所识别的搜索的搜索结果已经向搜索服务的一个或多个用户呈现广告的查询，编译搜索查询信息，搜索查询信息，包括与所识别的搜索查询的广告相关联的广告演出数据，以及向赞助商提供编译的搜索查询信息。可以生成用户界面以接收用户输入选择标准并提供搜索查询信息的接口。

3. 发明授权

US07933798B1 Determining and displaying impression share to advertisers 有权
标题翻译：确定和显示广告客户的展示次数份额
公开(公告)号：US07933798B1
公开(公告)日：2011-04-26
申请号：US12127731
申请日：2008-05-27
申请人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
发明人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0246 , G06Q30/0275 , G06Q40/12
摘要： An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.
摘要翻译：接收与投标相关联的广告和用于放置广告的预算，并且确定是否呈现广告。计算广告呈现的次数，并计算广告未呈现的次数。基于广告的呈现次数的计算和不显示广告次数的计算，计算广告的印象份额统计量。

4. 发明授权

US08484075B1 Determining and displaying impression share to advertisers 有权
标题翻译：确定和显示广告客户的展示次数份额
公开(公告)号：US08484075B1
公开(公告)日：2013-07-09
申请号：US13051348
申请日：2011-03-18
申请人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
发明人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0246 , G06Q30/0275 , G06Q40/12
摘要： An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.
摘要翻译：接收与投标相关联的广告和用于放置广告的预算，并且确定是否呈现广告。计算广告呈现的次数，并计算广告未呈现的次数。基于广告的呈现次数的计算和不显示广告次数的计算，计算广告的印象份额统计量。

5. 发明申请

US20110087694A1 Determining Search Query Statistical Data For An Advertising Campaign Based On User-Selected Criteria 有权
标题翻译：基于用户选择标准确定广告活动的搜索查询统计数据
公开(公告)号：US20110087694A1
公开(公告)日：2011-04-14
申请号：US12945254
申请日：2010-11-12
申请人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
发明人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Techniques for determining search query information for an advertising campaign and communicating the search query information to a sponsor of the advertising campaign are described. The techniques include receiving, from a sponsor of the advertisement, a request for search query information relating to the advertisement having been presented by a search service, identifying previously executed search queries submitted by users of the search service, wherein search results of the identified search queries have been presented with the advertisement to one or more users of the search service, compiling search query information, the search query information including ad performance data associated with the advertisement for the identified search queries, and providing the sponsor with the compiled search query information. A user interface may be generated to receive user input of selection criteria and provide an interface to search query information.
摘要翻译：描述了用于确定广告活动的搜索查询信息并将搜索查询信息传送到广告活动的赞助者的技术。这些技术包括从广告的赞助者接收与由搜索服务呈现的广告相关的搜索查询信息的请求，识别由搜索服务的用户提交的先前执行的搜索查询，其中所识别的搜索的搜索结果已经向搜索服务的一个或多个用户呈现广告的查询，编译搜索查询信息，搜索查询信息，包括与所识别的搜索查询的广告相关联的广告演出数据，以及向赞助商提供编译的搜索查询信息。可以生成用户界面以接收用户输入选择标准并提供搜索查询信息的接口。

6. 发明申请

US20080294630A1 QUERY STATISTICS PROVIDER 有权
标题翻译：查询统计提供者
公开(公告)号：US20080294630A1
公开(公告)日：2008-11-27
申请号：US12124487
申请日：2008-05-21
申请人： Weipeng Yan , Nicholas C. Fox , Roberto J. Bayardo , David Chen Chang , Monica D. Chawathe
发明人： Weipeng Yan , Nicholas C. Fox , Roberto J. Bayardo , David Chen Chang , Monica D. Chawathe
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0256
摘要： A system to provide search query information. The system receives a request for search query information, identifies a set of search queries from a search query log that includes search queries submitted to a search service over a predetermined length of time, and provides the set of search queries. Each of the set of search queries is associated with at least a predetermined number of unique identifiers. Each of the set of search queries is matched to the request for search query information by a combination of exact matches, expanded matches, and broad matches.
摘要翻译：提供搜索查询信息的系统。系统接收到搜索查询信息的请求，从搜索查询日志中识别一组搜索查询，其中包括在预定时间长度内提交给搜索服务的搜索查询，并提供搜索查询集合。所述一组搜索查询中的每一个与至少预定数量的唯一标识符相关联。通过精确匹配，扩展匹配和广泛匹配的组合，将搜索查询集合中的每一个与搜索查询信息的请求相匹配。

7. 发明授权

US07428555B2 Real-time, computer-generated modifications to an online advertising program 有权
标题翻译：在线广告计划的实时，计算机生成的修改
公开(公告)号：US07428555B2
公开(公告)日：2008-09-23
申请号：US11102856
申请日：2005-04-07
申请人： Weipeng Yan
发明人： Weipeng Yan
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , Y10S707/99933 , Y10S707/99936 , Y10S707/99945 , Y10S707/99948
摘要： A method and system for real-time, computer-generated modifications to an online advertising program is disclosed. One aspect of the invention involves a method at a computer associated with an ad placement provider. The method involves receiving a plurality of data streams containing real-time data concerning online advertisements in an online advertising program for an advertiser; applying a first continuous query to the plurality of data streams; generating a first ongoing response to the first continuous query; applying a second continuous query to the first ongoing response; generating a second response to the second continuous query; and in response to an event associated with generating the first or second response, implementing a computer-generated change in the advertising program in real time.
摘要翻译：公开了一种用于对在线广告程序进行实时，计算机生成的修改的方法和系统。本发明的一个方面涉及一种与广告放置提供商相关联的计算机的方法。该方法涉及在广告商的在线广告程序中接收包含有关在线广告的实时数据的多个数据流; 对所述多个数据流应用第一连续查询; 产生对所述第一连续查询的第一持续响应; 对第一进行中的响应应用第二连续查询; 产生对所述第二连续查询的第二响应; 并且响应于与产生第一或第二响应相关联的事件，实时地在广告程序中实施计算机生成的改变。

8. 发明申请

US20080301093A1 Determining Search Query Statistical Data for an Advertising Campaign Based on User-Selected Criteria 有权
标题翻译：根据用户选择的标准确定广告活动的搜索查询统计数据
公开(公告)号：US20080301093A1
公开(公告)日：2008-12-04
申请号：US11757125
申请日：2007-06-01
申请人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
发明人： Frances B. Haugen , Abhishek Bapna , Weipeng Yan , Osman Ahmed Osman
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Techniques for determining search query information for an advertising campaign and communicating the search query information to a sponsor of the advertising campaign are described. The techniques include receiving, from a sponsor the advertisement, a request for search query information relating to the advertisement having been presented by a search service, identifying previously executed search queries submitted by users of the search service, wherein search results of the identified search queries have been presented with the advertisement to one or more users of the search service. compiling search query information, the search query information including ad performance data associated with the advertisement for the identified search queries, and providing the sponsor with the compiled search query information. A user interface may be generated to receive user input of selection criteria and provide an interface to search query information.
摘要翻译：描述了用于确定广告活动的搜索查询信息并将搜索查询信息传送到广告活动的赞助者的技术。这些技术包括从赞助商接收广告，查询与搜索服务已经呈现的广告有关的搜索查询信息的请求，识别由搜索服务的用户提交的先前执行的搜索查询，其中所识别的搜索查询的搜索结果已经向搜索服务的一个或多个用户呈现广告。编译搜索查询信息，搜索查询信息包括与所识别的搜索查询的广告相关联的广告效果数据，以及向赞助商提供编译的搜索查询信息。可以生成用户界面以接收用户输入选择标准并提供搜索查询信息的接口。

9. 发明申请

US20070198339A1 Targeted mobile advertisements 有权
标题翻译：目标移动广告
公开(公告)号：US20070198339A1
公开(公告)日：2007-08-23
申请号：US11360015
申请日：2006-02-22
申请人： Si Shen , Kentaro Tokusei , Weipeng Yan , Giao Nguyen , Steve Miller
发明人： Si Shen , Kentaro Tokusei , Weipeng Yan , Giao Nguyen , Steve Miller
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02 , G06Q30/0256 , G06Q30/0267 , G06Q30/0277
摘要： A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.
摘要翻译：产生用于传输到移动设备的相关促销材料的方法包括从移动设备接收查询，识别与广告主导向的递送参数相关联的多个广告，所述广告主导的传递参数与移动设备匹配参数，以及生成对查询的响应包括搜索结果和多个广告。

10. 发明申请

US20070084915A1 Identifying spurious requests for information 有权
标题翻译：识别虚假的信息请求
公开(公告)号：US20070084915A1
公开(公告)日：2007-04-19
申请号：US11253004
申请日：2005-10-18
申请人： Weipeng Yan , Kentaro Tokusei
发明人： Weipeng Yan , Kentaro Tokusei
IPC分类号： G06F7/08 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0239 , G06Q30/0258 , G06Q30/0267 , G06Q30/0273 , G06Q30/0277
摘要： A computer-implemented method of identifying illegitimate requests for information may include associating a first carrier with an electronic promotional item, receiving a request relating to the electronic promotional item from a second carrier, and identifying the request as illegitimate if the first carrier is different than the second carrier. The computer-implemented method may further include transmitting the electronic promotional item to the first carrier. The request may be a response to the electronic promotional item. In some embodiments, the electronic promotional item may be a link to more information about the electronic promotional item. The computer-implemented method may further include logging the request in a database and charging an ad sponsor for the request in the second database. In some embodiments, a charge may be canceled for the request if the request is identified as illegitimate.
摘要翻译：识别非法请求信息的计算机实现的方法可以包括将第一运营商与电子促销项目相关联，从第二运营商接收与电子促销项目有关的请求，并且如果第一运营商不同于该请求，则将该请求识别为非法第二载体。计算机实现的方法还可以包括将电子促销项目发送到第一运营商。该请求可以是对电子促销项目的响应。在一些实施例中，电子促销项目可以是关于电子促销项目的更多信息的链接。计算机实现的方法还可以包括将请求记录在数据库中并在第二数据库中为该请求收取广告赞助者的费用。在一些实施例中，如果请求被识别为非法，则可以取消针对请求的费用。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式