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1. 发明申请

US20050289003A1 System and method for direct marketing 审中-公开
标题翻译：直接营销的系统和方法
公开(公告)号：US20050289003A1
公开(公告)日：2005-12-29
申请号：US11061915
申请日：2005-02-18
申请人： R. Thompson , Valerie Betten , Kay VandenElst
发明人： R. Thompson , Valerie Betten , Kay VandenElst
IPC分类号： G06F17/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0227
摘要： A method of marketing and selling products or services through a marketing system is disclosed. The method may include: maintaining, by the marketing system, a database in a memory of a computer, the database including a plurality of data records, each data record associated with a participant of the marketing system and assigned a first attribute if the associated participant is also a member of a second marketing system; receiving, at an interface of the computer coupled with the memory, from a first participant, a request to register in the marketing system, the request including an indication that the first participant is also a member of the second marketing system; creating, by the computer, a first data record in the database based on the received request, the first data record being associated with the first participant and assigned the first attribute based on the indication; accounting, by the computer, for a sale of products or services directly from a marketing company associated with the marketing system to the first participant, and storing the accounting in the first data record; causing, by the computer, first rewards points to be credited to the first participant based on the accounted for sale to the first participant, the first rewards points redeemable for products, services, or compensation associated with the marketing system, and stored in the first data record; and causing, by the computer, second rewards point to be credited to the first participant based on the accounted sale to the first participant if the first data record is assigned the first attribute, the second rewards point redeemable for products, services, or compensation associated with the second marketing system and stored in a partner merchant file on the computer.
摘要翻译：披露了通过营销系统营销和销售产品或服务的方法。该方法可以包括：由营销系统维护计算机的存储器中的数据库，数据库包括多个数据记录，与营销系统的参与者相关联的每个数据记录，并且如果相关联的参与者被分配了第一属性也是第二个营销系统的成员; 在与所述存储器耦合的所述计算机的接口处从第一参与者接收在所述营销系统中注册的请求，所述请求包括所述第一参与者也是所述第二营销系统的成员的指示; 由计算机根据接收到的请求创建数据库中的第一数据记录，第一数据记录与第一参与者相关联并基于该指示分配第一属性; 由计算机对由第一参与者直接从与营销系统相关联的营销公司出售产品或服务，并将该会计存储在第一数据记录中; 由计算机根据销售给第一参与者的第一奖励点被记入第一参与者，第一奖励积分可兑换为与营销系统相关的产品，服务或补偿，并存储在第一参与者中数据记录; 并且如果所述第一数据记录被分配了所述第一属性，则由所述计算机引起所述第二奖励点被基于所述第一参与者的所述销售记入所述第一参与者，所述第二奖励点可被可替换为产品，服务或相关联的补偿与第二个营销系统并存储在计算机上的伙伴商家文件中。

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