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1. 发明申请

US20130013646A1 USER-TARGETED ADVERTISING 审中-公开
公开(公告)号：US20130013646A1
公开(公告)日：2013-01-10
申请号：US13617912
申请日：2012-09-14
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06Q30/0251 , G06F17/30867 , G06Q30/02
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

2. 发明申请

US20110276480A1 Profile Advertisements 审中-公开
标题翻译：个人资料广告
公开(公告)号：US20110276480A1
公开(公告)日：2011-11-10
申请号：US13184741
申请日：2011-07-18
申请人： Tomasz J. Tunguz-Zawislak , Shannon P. Bauman
发明人： Tomasz J. Tunguz-Zawislak , Shannon P. Bauman
IPC分类号： G06Q40/00 , G06F17/30
CPC分类号： G06Q30/00 , G06Q20/102 , G06Q30/02 , G06Q30/0271 , G06Q30/0273 , G06Q30/0277
摘要： In one aspect, this application describes a method for determining personal advertisements for display with search results. The method includes receiving a query that corresponds to content associated with members of an online social network, generating search results that are responsive to the query, and obtaining information that characterizes a personal advertisement that advertises a particular member of the online social network. The method also includes comparing information associated with the search results to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the search results. The method also includes providing the personal advertisement for display with the search results in response to determining that the information that characterizes the personal advertisement is related to the search results.
摘要翻译：一方面，本申请描述了一种用于确定用于具有搜索结果的显示的个人广告的方法。该方法包括接收对应于与在线社交网络的成员相关联的内容的查询，生成响应于查询的搜索结果，以及获取表征在线社交网络的特定成员的个人广告的信息。该方法还包括将与搜索结果相关联的信息与表征个人广告的信息进行比较，以确定个人广告是否与搜索结果相关。响应于确定个人广告的特征信息与搜索结果有关，该方法还包括提供用于显示的个人广告与搜索结果。

3. 发明申请

US20090112685A1 USER GENERATED ADVERTISING 审中-公开
标题翻译：用户生成广告
公开(公告)号：US20090112685A1
公开(公告)日：2009-04-30
申请号：US11925250
申请日：2007-10-26
申请人： Tomasz J. Tunguz-Zawislak , Rob Kniaz , Max Ventilla
发明人： Tomasz J. Tunguz-Zawislak , Rob Kniaz , Max Ventilla
IPC分类号： G06Q30/00 , G06F17/40 , G06F19/00
CPC分类号： G06Q30/02 , G06Q30/0273 , G06Q30/0276
摘要： Methods, systems, and apparatus, including computer program products, in which an selections can be received, the selections including a content item (or items) and a creative item (or items) from a user. The advertisement creation engine can use the content item(s) and the creative item(s) to generate an advertisement. The advertisement can be distributed to a community (e.g., other users).
摘要翻译：可以接收选择的方法，系统和装置，包括计算机程序产品，包括来自用户的内容项目（或项目）和创意项目（或项目）的选择。广告创作引擎可以使用内容项目和创意项目来生成广告。广告可以分发给社区（例如其他用户）。

4. 发明申请

US20170178201A1 FORMATTING ADVERTISEMENTS 审中-公开
公开(公告)号：US20170178201A1
公开(公告)日：2017-06-22
申请号：US11939786
申请日：2007-11-14
申请人： Tomasz J. Tunguz-Zawislak , Nathan Lucash , Sandra Tsui , Leslie Chiang
发明人： Tomasz J. Tunguz-Zawislak , Nathan Lucash , Sandra Tsui , Leslie Chiang
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0275 , G06Q30/0244
摘要： General instructions for formatting advertisements are identified, content for a specific advertisement is identified, and the specific advertisement is displayed on a medium according to the identified formatting instructions. In connection with offering to publish advertisements, a CSS file is identified to be used to format the advertisements.

5. 发明授权

US07730017B2 Open profile content identification 有权
标题翻译：打开个人资料内容标识
公开(公告)号：US07730017B2
公开(公告)日：2010-06-01
申请号：US11694307
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译：在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。

6. 发明申请

US20090198711A1 USER-TARGETED ADVERTISING 审中-公开
标题翻译：用户定位广告
公开(公告)号：US20090198711A1
公开(公告)日：2009-08-06
申请号：US12025239
申请日：2008-02-04
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06Q30/0251 , G06F16/9535 , G06Q30/02
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.
摘要翻译：识别包括一个或多个属性的结构化数据集，每个结构化数据集与例如特定用户相关联。识别对应于每个结构化数据集中的一个或多个属性中的至少一个的值。将内容提供商（例如，广告商）建立的条件与识别的值进行比较，以确定条件是否满足。当满足条件时，向包含满足条件的识别值的结构化数据集相关联的用户识别一个或多个内容项。

7. 发明申请

US20080243780A1 OPEN PROFILE CONTENT IDENTIFICATION 有权
标题翻译：开放简介内容标识
公开(公告)号：US20080243780A1
公开(公告)日：2008-10-02
申请号：US11694307
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F7/06 , G06F17/30
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译：在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。

8. 发明申请

US20170116639A1 FORMATTING WEB PAGES WITH ADVERTISEMENTS 审中-公开
公开(公告)号：US20170116639A1
公开(公告)日：2017-04-27
申请号：US11939889
申请日：2007-11-14
申请人： Tomasz J. Tunguz-Zawislak
发明人： Tomasz J. Tunguz-Zawislak
IPC分类号： G06Q30/00 , G06F3/14 , G06Q30/02
CPC分类号： G06Q30/0256
摘要： General instructions for the appearance of media that include advertisements are identified, a specific medium is identified, and the specific medium is displayed according to the identified instructions.In one aspect, a selection of a set of generic instructions for the appearance of web pages are received, an indication of the selection is communicated, the selected set of generic instructions are received, and in response to receiving a request to view a web page, a representation of the web page with an appearance determined according to the received instructions is transmitted.

9. 发明授权

US09131273B1 Synchronized programming 有权
标题翻译：同步编程
公开(公告)号：US09131273B1
公开(公告)日：2015-09-08
申请号：US12252728
申请日：2008-10-16
申请人： Tomasz J. Tunguz-Zawislak
发明人： Tomasz J. Tunguz-Zawislak
IPC分类号： H04N21/45 , H04N21/81 , G06Q30/02
CPC分类号： H04N21/4532 , G06Q30/0251 , H04N21/251 , H04N21/25891 , H04N21/44222 , H04N21/4782 , H04N21/6582 , H04N21/812
摘要： Information about current television programming and web access by a user can be used to select and deliver ads or content to a television of the user or a computer of the user (e.g., the ads or content can be displayed through a web browser). Additional information (e.g., geographical location or demographics of the user) can also be used in the selection of ads or content to be delivered to the television or computer.
摘要翻译：关于用户当前的电视节目和网络访问的信息可用于选择并向用户的电视或用户的计算机（例如，可以通过网络浏览器显示广告或内容）来传送广告或内容。附加信息（例如，用户的地理位置或人口统计）也可以用于选择要传送到电视或计算机的广告或内容。

10. 发明授权

US08438062B2 Network node ad targeting 有权
标题翻译：网路节点广告定位
公开(公告)号：US08438062B2
公开(公告)日：2013-05-07
申请号：US11618506
申请日：2006-12-29
申请人： Terrence Rohan , Tomasz J. Tunguz-Zawislak , Scott G. Sheffer , Jeremiah Harmsen
发明人： Terrence Rohan , Tomasz J. Tunguz-Zawislak , Scott G. Sheffer , Jeremiah Harmsen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0226 , G06Q30/0241 , G06Q50/01
摘要： A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.
摘要翻译：用于向网络成员显示广告的计算机实现的方法包括识别成员的一个或多个社区，识别所述一个或多个社区中的一个或多个影响者，以及将一个或多个广告放置在所述一个或多个成员的简档中。确定了一个或多个社区。

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