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1. 发明申请

US20130006777A1 DETERMINATION AND MONETIZATION OF FUTURE LOCATION 有权
标题翻译：未来位置的确定和制定
公开(公告)号：US20130006777A1
公开(公告)日：2013-01-03
申请号：US13175185
申请日：2011-07-01
申请人： Suresh Kumar Krishnareddy , Ashootosh Chand
发明人： Suresh Kumar Krishnareddy , Ashootosh Chand
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q10/04 , G06Q30/0261
摘要： A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.
摘要翻译：用于通过用户未来位置获利的计算机实现的方法包括识别从日志数据检索的指示符或指示用户将来处于特定位置的可能性的电子声明; 基于指标产生用户将来处于特定位置的概率; 并且向广告客户收取针对用户的针对特定地点的广告的印象的费用，当用户将来处于特定位置的概率更大时，所花费的费用更高。该方法可以扩展到瞄准期望在未来时间点处于相同位置的一组用户。未来地点的货币化可能取决于日志数据的质量和/或数量以及未来位置的声明，以及根据组是否通过货币化获取的一组用户中的多个用户。

2. 发明授权

US09947014B2 Determination and monetization of future location 有权
公开(公告)号：US09947014B2
公开(公告)日：2018-04-17
申请号：US13175185
申请日：2011-07-01
申请人： Suresh Kumar Krishnareddy , Ashootosh Chand
发明人： Suresh Kumar Krishnareddy , Ashootosh Chand
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q10/04 , G06Q30/0261
摘要： A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group.

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