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    • 2. 发明申请
    • ELECTRONIC TRANSACTION METHODS OF A RETAIL MERCHANT WITH A RETAIL CONSUMER
    • 零售商与零售消费者的电子交易方法
    • US20100131344A1
    • 2010-05-27
    • US12277748
    • 2008-11-25
    • Manuel Albeto de Abreu AmorimSteven D. Williamson
    • Manuel Albeto de Abreu AmorimSteven D. Williamson
    • G06Q30/00
    • G06Q30/00G06Q30/0222
    • An electronic transaction method is provided of a retail merchant in a transaction conducted between the retail merchant and a retail consumer. The electronic transaction method comprises receiving a request from the retail consumer to purchase a good or service, prompting the retail consumer to provide details associated with a loyalty program account to redeem points and thereby to reduce purchase price of the good or service desired to be purchased, receiving from the retail consumer the details associated with the loyalty program, and reducing purchase price of the good or service based upon the details received from the retail consumer. The loyalty program account may be associated with the retail merchant. The loyalty program account may be associated with a manufacturer who is other than the retail merchant.
    • 在零售商和零售消费者之间进行的交易中,零售商提供电子交易方法。 电子交易方法包括从零售消费者接收购买商品或服务的请求,促使零售消费者提供与忠诚度计划帐户相关联的细节以赎回点,从而降低期望购买的商品或服务的购买价格 从零售消费者接收与忠诚度计划相关联的细节,并且基于从零售消费者收到的细节来降低商品或服务的购买价格。 忠诚度计划帐户可能与零售商家相关联。 忠诚度计划帐户可能与除零售商以外的制造商相关联。