会员体验
专利管家(专利管理)
工作空间(专利管理)
风险监控(情报监控)
数据分析(专利分析)
侵权分析(诉讼无效)
联系我们
交流群
官方交流:
QQ群: 891211   
微信请扫码    >>>
现在联系顾问~
热词
    • 4. 发明申请
    • GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES
    • 陈述和排序广告的印制计划的生成和潜在的路线上的机会
    • US20100332315A1
    • 2010-12-30
    • US12492861
    • 2009-06-26
    • Semiha Ece KamarEric HorvitzChristopher A. MeekStephen Lombardi
    • Semiha Ece KamarEric HorvitzChristopher A. MeekStephen Lombardi
    • G06Q30/00G06F17/10
    • G06Q30/0247G06Q30/02G06Q30/0254G06Q30/0261
    • A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a vehicle at a busy intersection.) It may also be desirable to select a sequence of advertisements that interrelate, or that relate the route of the user to an advertised product or service. Therefore, potential routes may be identified (e.g., based on user history or nearby locations of interest), and for potential routes, advertisement opportunities may be identified where the user may have an at least partial attention availability (e.g., traffic signals and fuel stops.) Advertisements may be selected for presentation at the advertisement opportunities of respective potential routes. Additionally, advertisement opportunities may be offered to advertisers in an auction model, and advertisers may specify conditions of advertisements (e.g., competitive placement exclusive of competitors' advertisements, or combinatorial placement of several advertisements.)
    • 移动设备可以向用户呈现广告。 然而,如果在用户的注意不可用时(例如,在繁忙的十字路口操作车辆时),则在广告可能无效或危险的情况下可能是无效的或者危险的。还可能期望选择一系列的广告,这些广告相互关联或涉及路线 用户到广告的产品或服务。 因此,可以识别潜在路线(例如,基于用户历史或附近的兴趣位置),并且对于潜在的路线,可以识别广告机会,其中用户可能具有至少部分注意力可用性(例如,交通信号和燃料停止 可以选择广告来呈现各自潜在路线的广告机会。 此外,可以在拍卖模式中向广告商提供广告机会,并且广告商可以指定广告的条件(例如,排除竞争对手的广告的竞争性布置,或组合放置多个广告)。