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    • 6. 发明申请
    • METHODS AND SYSTEMS FOR LEVERAGING SOCIAL INFORMATION, INCLUDING A SOCIAL GRAPH, TO IDENTIFY AND PRESENT CONTENT OF INTEREST
    • 涉及社会信息的方法和系统,包括社会图,识别和现在的利益内容
    • US20120233256A1
    • 2012-09-13
    • US13410069
    • 2012-03-01
    • Yoav ShahamAssaf HenkinItai BricknerStanislav Krichevsky
    • Yoav ShahamAssaf HenkinItai BricknerStanislav Krichevsky
    • G06F15/16
    • G06Q50/01G06F17/30873G06Q30/02
    • Techniques for leveraging social information, including a social graph, to identify content likely to be of interest to a user are described. With some embodiments, a content enhancement server receives a request for web-based content that is to be presented with a web page that is being presented at a client computing device. The server will then identify some web-based content that is relevant to a topic or subject matter of the web page, and also popular as determined by analyzing some social information, including in some instances information relating to asocial graph of the viewing user, that is associated with the web-based content. Finally, some items of web-based content are selected, based on a combination of the content's relevance and popularity as indicated by the analysis of the social information. The selected web content is then communicated to the client computing device for presentation with the web page.
    • 描述了利用社交信息(包括社交图)来识别用户可能感兴趣的内容的技术。 利用一些实施例,内容增强服务器接收对要呈现在客户端计算设备上呈现的网页的基于web的内容的请求。 然后,服务器将识别与网页的主题或主题相关的一些基于网络的内容,并且还通过分析一些社交信息(包括在某些情况下与观看用户的社交图相关的信息)来确定的流行 与基于Web的内容相关联。 最后,根据社会信息分析所指出的内容的相关性和受欢迎程度的组合,选择了基于网络的内容的一些项目。 然后将所选择的网络内容传送到客户端计算设备以与网页一起呈现。