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1. 发明授权

US09031861B1 Measuring content item effectiveness 有权
标题翻译：测量内容项目有效性
公开(公告)号：US09031861B1
公开(公告)日：2015-05-12
申请号：US13242772
申请日：2011-09-23
申请人： Lili Liu , Chao Cai , Paul Liu , Sissie Ling-le Hsiao , Karl Pfleger
发明人： Lili Liu , Chao Cai , Paul Liu , Sissie Ling-le Hsiao , Karl Pfleger
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0205
摘要： Methods, systems, and computer program products are provided for measuring effectiveness of content items included in a campaign. One example method includes providing a corpus of campaigns, where a campaign defines parameters for presentation that specify circumstances under which content items are presented to users in response to requests. The corpus is filtered by identifying one or more candidate campaigns, where each of the identified candidate campaigns is associated with a geographic region and includes one or more constraints that permit pausing distribution of content items without compromising campaign goals. For each candidate campaign, one or more experimental geographic locations included in the geographic region are determined that are substantially representative of the region. Presentation of at least one of the content items is paused for a time period, and content item effectiveness is measured by comparing resource conversions for experimental and control geographic locations.
摘要翻译：提供了方法，系统和计算机程序产品，用于衡量活动中包含的内容项目的有效性。一种示例性方法包括提供广告系列语料库，其中活动定义用于呈现的参数，其指定响应于请求将内容项呈现给用户的情况。通过识别一个或多个候选活动来筛选语料库，其中每个所识别的候选活动与地理区域相关联，并且包括允许在不影响活动目标的情况下暂停分配内容项目的一个或多个约束。对于每个候选活动，确定包括在地理区域中的一个或多个实验地理位置，其基本上代表该区域。至少一个内容项的呈现暂停一段时间，通过比较实验和控制地理位置的资源转换来测量内容项有效性。

2. 发明授权

US07584415B2 Common charting using shapes 有权
标题翻译：使用形状的通用图表
公开(公告)号：US07584415B2
公开(公告)日：2009-09-01
申请号：US10941566
申请日：2004-09-15
申请人： Daniel P. Cory , Miltos Vafiadis , Sissie Ling-le Hsiao
发明人： Daniel P. Cory , Miltos Vafiadis , Sissie Ling-le Hsiao
IPC分类号： G06F17/00
CPC分类号： G06T11/206
摘要： A method for rendering a chart associated with a document includes translating a chart object into a shape-based chart definition, wherein the chart object defines the chart with chart elements, and the shape-based shape definition defines the chart with shapes, and maintaining the chart object in the document to enable access to underlying chart data contained in the chart. A system includes a chart object defining a chart with chart elements, a graphics module operable to render shapes, a charting module generating a shape-based chart definition based on the chart object, wherein the shape-based chart definition defines the chart with shapes that can be rendered by the graphics module.
摘要翻译：用于呈现与文档相关联的图表的方法包括将图表对象转换成基于形状的图表定义，其中图表对象使用图表元素定义图表，并且基于形状的形状定义定义具有形状的图表，并且保持文档中的图表对象，以便访问图表中包含的基础图表数据。系统包括用图表元素定义图表的图表对象，可操作以呈现形状的图形模块，基于图表对象生成基于形状的图表定义的图表模块，其中基于形状的图表定义定义具有以下形状的图形：可以由图形模块渲染。

3. 发明申请

US20130055137A1 PATH EXPLORER VISUALIZATION 有权
标题翻译：路径浏览器可视化
公开(公告)号：US20130055137A1
公开(公告)日：2013-02-28
申请号：US13215150
申请日：2011-08-22
申请人： Theodore Nicholas Choc , Sissie Ling-Le Hsiao , Leo Baghdassarian
发明人： Theodore Nicholas Choc , Sissie Ling-Le Hsiao , Leo Baghdassarian
IPC分类号： G06F3/048
CPC分类号： G06Q30/02
摘要： A system and method that allows for dynamic conversion path exploration. Users can explore all their conversion paths and narrow events they want to investigate by prepending or appending events to the analysis view. In addition, users segment the neighboring events by one of the event dimensions (e.g., source, medium, campaign, keyword).
摘要翻译：允许动态转换路径探索的系统和方法。用户可以通过将事件预先或附加到分析视图来探索其所有的转化路径和狭窄的事件。另外，用户通过事件维度（例如，来源，媒介，活动，关键字）来划分相邻事件。

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