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2. 发明申请

US20130024283A1 Using per document or document type performance of ad configurations in ad serving decisions 审中-公开
标题翻译：在广告投放决策中使用每个文档或文档类型来执行广告配置
公开(公告)号：US20130024283A1
公开(公告)日：2013-01-24
申请号：US11823924
申请日：2007-06-27
申请人： Brian Axe , Shannon Bauman
发明人： Brian Axe , Shannon Bauman
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0255 , G06Q30/0269
摘要： An ad configuration that works well (or best) for a given document or a given type of document is determined and/or used. For example, advertisements having different advertisement configurations may be served with different instances of a given document of a document type. Performance of the different advertisement configurations for at least one of the given document and document type may be tracked. A preferred advertisement configuration for at least one of the given document and document type may then be determined using the tracked performance of the different advertisement configurations. Finally, the determined preferred advertisement configuration may be associated with the at least one of a given document and document type. Once such an association has been determined (or accepted), document information of a document to be provided with advertisements may be accepted, and a document type of the document may be determined using the document information. The preferred advertisement configuration associated with the determined document type may then be determined, and advertisements may be served with the document in accordance with the determined preferred ad configuration.
摘要翻译：确定和/或使用给定文档或给定类型文档的广告配置（或最佳）。例如，具有不同广告配置的广告可以被提供给文档类型的给定文档的不同实例。可以跟踪给定文档和文档类型中的至少一个的不同广告配置的性能。然后可以使用不同广告配置的跟踪性能来确定给定文档和文档类型中的至少一个的优选广告配置。最后，确定的优选广告配置可以与给定文档和文档类型中的至少一个相关联。一旦确定（或被接受）这样的关联，可以接受要提供广告的文档的文档信息，并且可以使用文档信息来确定文档的文档类型。然后可以确定与确定的文档类型相关联的优选广告配置，并且可以根据所确定的优选广告配置向文档提供广告。

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