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1. 发明授权

US06496857B1 Delivering targeted, enhanced advertisements across electronic networks 失效
标题翻译：在电子网络中提供有针对性的增强广告
公开(公告)号：US06496857B1
公开(公告)日：2002-12-17
申请号：US09499996
申请日：2000-02-08
申请人： Jim Dustin , Scott Fertig , Lawrence Lee
发明人： Jim Dustin , Scott Fertig , Lawrence Lee
IPC分类号： G06F1300
CPC分类号： G06Q30/02
摘要： A system in which an Internet user can designate Internet ads for later use, in response to which enhanced versions of the ads are stored in a user-associated area in a server, without interrupting the user's current activity. In another embodiment, the system delivers enhanced versions of the ads automatically and transparently to a user-associated area in a server for storage. When at a later time the user requests access to the previously stored ads, the system delivers to the user's Internet-enabled device a presentation of thumbnails of the enhanced ad versions. These thumbnails can be in the form of static images, sound or video clips, or interactive rich media. The user reviews the thumbnail presentation and upon user selection of a particular ad, the enhanced version of the ad is delivered to the user's display or other Internet-enabled device interface for appropriate user action.
摘要翻译：互联网用户可以指定互联网广告以供日后使用的系统，以响应于哪些增强版本的广告存储在服务器中的用户相关联的区域中，而不中断用户的当前活动。在另一个实施例中，系统将增强版本的广告自动且透明地传送到服务器中的用户相关区域以进行存储。当用户稍后请求访问先前存储的广告时，系统向用户的启用互联网的设备递送增强型广告版本的缩略图的呈现。这些缩略图可以是静态图像，声音或视频剪辑或交互式富媒体的形式。用户审查缩略图呈现，并且在用户选择特定广告时，将增强版本的广告传送到用户的显示器或其他启用Internet的设备界面以进行适当的用户操作。

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