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1. 发明申请

US20090055725A1 System and Method for Generating Creatives Using Composite Templates 审中-公开
标题翻译：使用复合模板生成广告的系统和方法
公开(公告)号：US20090055725A1
公开(公告)日：2009-02-26
申请号：US11844076
申请日：2007-08-23
申请人： Dmitriy Portnov , Manish Gupta , Sarah Sirajuddin , Chao Cai , Kenji Kaneda , Rajas Moonka
发明人： Dmitriy Portnov , Manish Gupta , Sarah Sirajuddin , Chao Cai , Kenji Kaneda , Rajas Moonka
IPC分类号： G06F17/00
CPC分类号： G06Q30/02 , G06F16/986
摘要： A computer-implemented method for generating creatives includes creating a first composite template. The method also includes defining one or more template elements for use with the first composite template. The method further includes assigning data to each of the one or more template elements. The method also includes generating a first creative based on the first composite template and the assigned data. The first creative comprises one or more creative elements corresponding to the one or more template elements.
摘要翻译：用于生成广告素材的计算机实现的方法包括创建第一复合模板。该方法还包括定义用于与第一复合模板一起使用的一个或多个模板元素。该方法还包括将数据分配给一个或多个模板元素中的每一个。该方法还包括基于第一复合模板和分配的数据生成第一广告素材。所述第一广告素材包括与所述一个或多个模板元素对应的一个或多个创意元素。

2. 发明申请

US20070168331A1 Search over structured data 有权
标题翻译：搜索结构化数据
公开(公告)号：US20070168331A1
公开(公告)日：2007-07-19
申请号：US11257282
申请日：2005-10-23
申请人： Bindu Reddy , Jonathan Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer Kozenski , Arvind Sundararajan , Puneet Agarwal
发明人： Bindu Reddy , Jonathan Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer Kozenski , Arvind Sundararajan , Puneet Agarwal
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30017 , G06F17/3012 , G06F17/30312 , G06F17/30424 , G06F17/30864 , G06F17/30893
摘要： A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.
摘要翻译：用户可以通过指定使用标签或属性值来进一步过滤查询结果来优化对结构化数据的搜索。

3. 发明授权

US08762372B2 Search over structured data 有权
标题翻译：搜索结构化数据
公开(公告)号：US08762372B2
公开(公告)日：2014-06-24
申请号：US13092203
申请日：2011-04-22
申请人： Bindu Reddy , Lawrence J. Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer L. Kozenski , Arvind Sundararajan , Puneet Agarwal
发明人： Bindu Reddy , Lawrence J. Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer L. Kozenski , Arvind Sundararajan , Puneet Agarwal
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30867 , G06F17/30017 , G06F17/3012 , G06F17/30312 , G06F17/30424 , G06F17/30864 , G06F17/30893
摘要： A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.
摘要翻译：用户可以通过指定使用标签或属性值来进一步过滤查询结果来优化对结构化数据的搜索。

4. 发明申请

US20100235266A1 Determining Charge for Content Distribution 审中-公开
标题翻译：确定内容分配费用
公开(公告)号：US20100235266A1
公开(公告)日：2010-09-16
申请号：US12401457
申请日：2009-03-10
申请人： Sarah Sirajuddin , Dimitre R. Trendafilov , Oren E. Zamir , Aitan Weinberg
发明人： Sarah Sirajuddin , Dimitre R. Trendafilov , Oren E. Zamir , Aitan Weinberg
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0283 , G06Q40/12
摘要： A method of determining charge for content presentation includes identifying multiple target criteria that a content provider specifies for distribution of content, the multiple target criteria associated in a hierarchy. The method includes determining, for a presentation of the content to a user, which of the multiple target criteria are met by the presentation. The method includes recording a charge to the content provider for the presentation, the charge determined using the hierarchy and charge values associated with the multiple target criteria. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform the method.
摘要翻译：确定内容呈现费用的方法包括识别内容提供者为分发内容而指定的多个目标标准，在层级中关联的多个目标标准。该方法包括：为了向用户呈现内容，确定该呈现满足多个目标标准中的哪一个。该方法包括向内容提供商记录费用以进行呈现，使用层次确定的费用和与多个目标标准相关联的费用值。可以使用有形地体现在计算机可读存储介质中的计算机程序产品来实现该方法，并且包括当由处理器执行时执行该方法的指令。

5. 发明申请

US20100094848A1 Adding Attributes and Labels to Structured Data 审中-公开
标题翻译：将属性和标签添加到结构化数据
公开(公告)号：US20100094848A1
公开(公告)日：2010-04-15
申请号：US12469468
申请日：2009-05-20
申请人： Bindu Reddy , Jonathan Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer L. Kozenski , Arvind Sundararajan , Puneet Agarwal
发明人： Bindu Reddy , Jonathan Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer L. Kozenski , Arvind Sundararajan , Puneet Agarwal
IPC分类号： G06F17/30
CPC分类号： G06F16/2477 , G06F16/958
摘要： A method and system associating labels and attribute values with items in a collection of data. Providers can associate attributes and labels with their data or attributes and labels can be added to existing data. A preferred embodiment allows a content provider to upload data and to attach their own custom labels and attributes to items or to use predefined labels and attributes. Providers can upload data using a user interface or a bulk upload mechanism.
摘要翻译：将标签和属性值与数据集合中的项目相关联的方法和系统。提供商可以将属性和标签与其数据或属性相关联，并将标签添加到现有数据中。优选实施例允许内容提供商上传数据并将其自己的自定义标签和属性附加到项目或使用预定义的标签和属性。供应商可以使用用户界面或批量上传机制上传数据。

6. 发明申请

US20120072284A1 GENERATING USER PROFILES 有权
标题翻译：生成用户配置文件
公开(公告)号：US20120072284A1
公开(公告)日：2012-03-22
申请号：US13306521
申请日：2011-11-29
申请人： Xuefu Wang , Sarah Sirajuddin , Oren E. Zamir , Aitan Weinberg
发明人： Xuefu Wang , Sarah Sirajuddin , Oren E. Zamir , Aitan Weinberg
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0255 , G06Q30/0269 , G06Q30/0601
摘要： Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.
摘要翻译：用于生成用户标识符简档的方法，系统和装置，包括计算机程序产品。用户标识符轮廓基于在用户的过去用户会话期间发生的事件（例如，过去的在线活动）来表征用户。事件是在用户会话期间发生的操作，例如网页浏览，广告点击和转换。例如，可以使用用户标识符简档来选择针对用户的广告。用户标识符简档包括关于推断的用户兴趣和推断的用户人口统计信息的信息。

7. 发明申请

US20110202517A1 SEARCH OVER STRUCTURED DATA 有权
标题翻译：搜索结构化数据
公开(公告)号：US20110202517A1
公开(公告)日：2011-08-18
申请号：US13092203
申请日：2011-04-22
申请人： Bindu Reddy , Jonathan Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer L. Kozenski , Arvind Sundararajan , Puneet Agarwal
发明人： Bindu Reddy , Jonathan Brunsman , Ning Mosberger , Gaurav Ravindra Bhaya , Sarah Sirajuddin , David Kale , Jennifer L. Kozenski , Arvind Sundararajan , Puneet Agarwal
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30017 , G06F17/3012 , G06F17/30312 , G06F17/30424 , G06F17/30864 , G06F17/30893
摘要： A user can refine a search over structured data by specifying that a label or an attribute value be used to further filter the results of a query.
摘要翻译：用户可以通过指定使用标签或属性值来进一步过滤查询结果来优化对结构化数据的搜索。

8. 发明申请

US20100211960A1 Characterizing User Information 审中-公开
标题翻译：表征用户信息
公开(公告)号：US20100211960A1
公开(公告)日：2010-08-19
申请号：US12372576
申请日：2009-02-17
申请人： Sarah Sirajuddin , Xuefu Wang , Angshuman Guha , Oren E. Zamir , Aitan Weinberg
发明人： Sarah Sirajuddin , Xuefu Wang , Angshuman Guha , Oren E. Zamir , Aitan Weinberg
IPC分类号： G06F9/46 , G06F3/00 , G06F17/30
CPC分类号： G06Q30/02 , G06F16/9535
摘要： Among other disclosed subject matter, a computer-implemented method for characterizing user information includes receiving a plurality of identifiers associated with respective users. The method includes identifying, using the plurality of identifiers, any information portions in an information collection relating to at least one of the users, the information collection reflecting network activities by the users. The method includes generating a record that includes the plurality of identifiers associated with the corresponding information portions. The method includes identifying at least one of the information portions as corresponding to a category established for user classification. The method includes identifying a subset of the plurality of identifiers as associated with the category; and. The method includes providing a list to a content provider from whom the plurality of identifiers was received, the list including the subset of the plurality of identifiers and indicating that the subset is associated with the category.
摘要翻译：在其他公开的主题中，用于表征用户信息的计算机实现的方法包括接收与相应用户相关联的多个标识符。该方法包括使用多个标识符来识别与至少一个用户相关的信息收集中的任何信息部分，反映用户的网络活动的信息收集。该方法包括生成包括与对应的信息部分相关联的多个标识符的记录。该方法包括将信息部分中的至少一个识别为与为用户分类建立的类别相对应。该方法包括识别与该类别相关联的多个标识符的子集; 和。该方法包括向从其接收多个标识符的内容提供商提供列表，该列表包括多个标识符的子集，并指示该子集与该类别相关联。

9. 发明授权

US08423410B2 Generating user profiles 有权
公开(公告)号：US08423410B2
公开(公告)日：2013-04-16
申请号：US13306521
申请日：2011-11-29
申请人： Xuefu Wang , Sarah Sirajuddin , Oren E. Zamir , Aitan Weinberg
发明人： Xuefu Wang , Sarah Sirajuddin , Oren E. Zamir , Aitan Weinberg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0255 , G06Q30/0269 , G06Q30/0601
摘要： Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.

10. 发明授权

US08352319B2 Generating user profiles 有权
标题翻译：生成用户配置文件
公开(公告)号：US08352319B2
公开(公告)日：2013-01-08
申请号：US12401345
申请日：2009-03-10
申请人： Xuefu Wang , Sarah Sirajuddin , Oren E. Zamir , Aitan Weinberg
发明人： Xuefu Wang , Sarah Sirajuddin , Oren E. Zamir , Aitan Weinberg
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0204 , G06Q30/0255 , G06Q30/0269 , G06Q30/0601
摘要： Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics.
摘要翻译：用于生成用户标识符简档的方法，系统和装置，包括计算机程序产品。用户标识符轮廓基于在用户的过去用户会话期间发生的事件（例如，过去的在线活动）来表征用户。事件是在用户会话期间发生的操作，例如网页浏览，广告点击和转换。例如，可以使用用户标识符简档来选择针对用户的广告。用户标识符简档包括关于推断的用户兴趣和推断的用户人口统计信息的信息。

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