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    • 2. 发明授权
    • Advertisements driven by user
    • 用户驱动的广告
    • US08571923B2
    • 2013-10-29
    • US12108592
    • 2008-04-24
    • Rohan ShettyLi Li
    • Rohan ShettyLi Li
    • G06Q40/00
    • G06Q30/02G06Q30/0241G06Q30/0251
    • Systems, methods and computer-storage media are provided for distributing advertising content with improved accessibility for users and with a reduced-cost architecture for the web site provider. An advertising service directory (ASD) intercepts advertising requests containing registered words and phrases so that their location can be determined in a data structure. Through user profile, web site preference or additional information in the reference data structure, the delivery format of the content can also be detected. The request is then forwarded to the provider, removing the need for the first web site provider to actually serve the advertising content. Users can use a phrase or format in order to “push” for advertising content. Thus, brand names and products can be accessible without the need to bid for ad placement. The effectiveness of advertising across many platforms can be increased by offering users an easier-to-remember retrieval method.
    • 提供了系统,方法和计算机存储介质,用于向用户分发具有改进的可访问性的广告内容以及用于网站提供商的降低成本的架构。 广告服务目录(ASD)拦截包含登记的单词和短语的广告请求,以便可以在数据结构中确定它们的位置。 通过用户简档,网站偏好或参考数据结构中的附加信息,还可以检测内容的传递格式。 然后将请求转发给提供商,消除了对第一网站提供商实际投放广告内容的需要。 用户可以使用短语或格式来“推”广告内容。 因此,品牌名称和产品可以访问,无需投标广告。 通过为用户提供易于记忆的检索方法,可以增加许多平台上的广告效果。
    • 3. 发明申请
    • INTELLIGENT ADVERTISING DISPLAY
    • 智能广告显示
    • US20090327073A1
    • 2009-12-31
    • US12163644
    • 2008-06-27
    • LI LIYI CHENROHAN SHETTY
    • LI LIYI CHENROHAN SHETTY
    • G06Q30/00
    • G06Q30/02G06Q30/0251
    • Computer-readable media, systems, and methods for intelligent advertisement display are provided. The intelligent advertisement display comprises a photography device configured to capture one or more images of one or more persons, and electronic display configured to display information to one or more users, a content module configured to store advertising data received from one or more advertisers, one or more location directories and one or more images of one or more persons taken by the photography device. The intelligent advertisement display further comprises a directory module configured to access and display the one or more location directories, receive user inputs and display advertising data from content module associated with the one or more user inputs. A photography module is configured to receive the one or more and associate the photographs with one or more advertisements from the content module.
    • 提供了智能广告显示的计算机可读介质,系统和方法。 智能广告显示器包括被配置为捕获一个或多个人的一个或多个图像的摄影装置,以及被配置为向一个或多个用户显示信息的电子显示器,被配置为存储从一个或多个广告商接收的广告数据的内容模块,一个 或更多的位置目录和由摄影装置拍摄的一个或多个人的一个或多个图像。 智能广告显示还包括目录模块,其被配置为访问和显示一个或多个位置目录,从与一个或多个用户输入相关联的内容模块接收用户输入和显示广告数据。 摄影模块被配置为从内容模块接收一个或多个照片并将照片与一个或多个广告相关联。
    • 4. 发明申请
    • ADVERTISEMENTS DRIVEN BY USER
    • 广告驱动用户
    • US20090271254A1
    • 2009-10-29
    • US12108592
    • 2008-04-24
    • Rohan ShettyLi Li
    • Rohan ShettyLi Li
    • G06Q30/00
    • G06Q30/02G06Q30/0241G06Q30/0251
    • Systems, methods and computer-storage media are provided for distributing advertising content with improved accessibility for users and with a reduced-cost architecture for the web site provider. An advertising service directory (ASD) intercepts advertising requests containing registered words and phrases so that their location can be determined in a data structure. Through user profile, web site preference or additional information in the reference data structure, the delivery format of the content can also be detected. The request is then forwarded to the provider, removing the need for the first web site provider to actually serve the advertising content. Users can use a phrase or format in order to “push” for advertising content. Thus, brand names and products can be accessible without the need to bid for ad placement. The effectiveness of advertising across many platforms can be increased by offering users an easier-to-remember retrieval method.
    • 提供了系统,方法和计算机存储介质,用于向用户分发具有改进的可访问性的广告内容以及用于网站提供商的降低成本的架构。 广告服务目录(ASD)拦截包含登记的单词和短语的广告请求,以便可以在数据结构中确定它们的位置。 通过用户简档,网站偏好或参考数据结构中的附加信息,还可以检测内容的传递格式。 然后将请求转发给提供商,消除了对第一网站提供商实际投放广告内容的需要。 用户可以使用短语或格式来“推”广告内容。 因此,品牌名称和产品可以访问,无需投标广告。 通过为用户提供易于记忆的检索方法,可以增加许多平台上的广告效果。
    • 5. 发明申请
    • Method and system for trading derivatives
    • 交易衍生品的方法和系统
    • US20060106707A1
    • 2006-05-18
    • US10988431
    • 2004-11-12
    • Rohan ShettyEmlyn Scott
    • Rohan ShettyEmlyn Scott
    • G06Q40/00
    • G06Q40/04
    • A computer-based system provides a synthetic Contract for Difference (CFD) trading exchange that has the ability to link and replicate the order flow of corresponding underlying commodity markets into derivative CFDs and also link and replicate the CFD order flow into the underlying commodity markets in underlying non-derivative form, all in real time. A central processor collects CFD orders from remote members and synthesized orders from a synthesizing unit, reflecting orders from underlying cash commodity markets, and sends member orders to the synthesizing unit for replication onto underlying cash commodity markets. Members of the exchange who enter bids and offers at remote terminals have their orders handled in the central processor that compares and prioritises members' orders, finds matches with other members' orders or synthesized CFD orders and completes the execution of the transaction. Whenever a member's CFD order trades against a synthesized CFD order, an equal and opposite underlying cash commodity transaction is created in the underlying cash commodity market, which ensures that two matched trades, one CFD trade and one underlying cash commodity trade, always pass to the denominated clearing house.
    • 基于计算机的系统提供了一种合成差价合约交易交易所,可以将相应的基础商品市场的订单流程链接并复制到衍生差价合约中,并将CFD订单流量链接并复制到基础商品市场 潜在的非衍生形式,全部实时。 中央处理器从远程成员收集差价合约订单,并从合成单元合成订单,反映来自潜在现货商品市场的订单,并将成员订单发送到合成单元,以复制到相关的现货商品市场。 在远程终端进行投标和报价的交易所成员在中央处理器处理订单,比较和优先处理成员的订单,发现与其他成员的订单或合成的差价合约订单相匹配,并完成交易的执行。 每当成员的差价合约订单与合成的差价合约订单进行交易时,在相关的现金商品市场上创建相等的相反的现金商品交易,这确保了两个匹配的交易,一个差价合约交易和一个相关的现货商品交易,总是传递给 计价结算所。
    • 6. 发明申请
    • SYSTEM AND METHOD FOR ORGANIZING, POSTING AND SEARCHING INFORMATION ON A NETWORK
    • 用于在网络上组织,定位和搜索信息的系统和方法
    • US20090024577A1
    • 2009-01-22
    • US11780658
    • 2007-07-20
    • Gregory PrestelRohan ShettyMichael Consilvio
    • Gregory PrestelRohan ShettyMichael Consilvio
    • G06F7/10G06F17/30
    • G06F16/58
    • A system, method, computer readable storage medium comprising computer readable program code for posting and searching specific content on a network, comprising: providing an image, the image including a first characteristic, and wherein the image is indexed to a search category; providing a sub-category indicator, configured to represent a sub-category associated with the image; providing a description associated with the sub-category indicator; and incorporating the image and the sub-category identifier into network content. The system and method further comprises: searching a network for the image and indexing the location of the image according to the sub-category indicator. The system and method may be applicable to network information providers/seekers using a broad range of search categories, such as employment, shopping, sports, news, social networks, adult content, and network spam. The system and method provide an improved method for organizing the vast amounts of data on networks, such as the Internet.
    • 一种系统,方法,计算机可读存储介质,包括用于在网络上发布和搜索特定内容的计算机可读程序代码,包括:提供图像,所述图像包括第一特征,并且其中所述图像被索引到搜索类别; 提供子类别指示符,其被配置为表示与所述图像相关联的子类别; 提供与子类别指示符相关联的描述; 并将图像和子类别标识符合并到网络内容中。 该系统和方法还包括:根据子类别指示符,在网络中搜索图像并索引图像的位置。 该系统和方法可以适用于使用范围广泛的搜索类别(例如就业,购物,体育,新闻,社交网络,成人内容和网络垃圾邮件)的网络信息提供者/寻求者。 该系统和方法提供了一种改进的方法来组织网络上的大量数据,例如因特网。