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1. 发明申请

US20120022951A1 DYNAMIC INTERACTION MAPPING FOR ONLINE ADVERTIZING 有权
标题翻译：动态互动映射在线广告
公开(公告)号：US20120022951A1
公开(公告)日：2012-01-26
申请号：US13101914
申请日：2011-05-05
申请人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, JR. , Ryan A. Caskey , Robert W. Smith
发明人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, JR. , Ryan A. Caskey , Robert W. Smith
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0272
摘要： A method and system for dynamic interaction mapping for online advertizing is disclosed in one embodiment. Metric information relating to interaction with a creative is received from a number of user computer from across the Internet. The metric information is correlated to playback time of the creative and position of interaction with respect to the creative. A graphic overlay or heatmap is formulated according to display options, event triggers, playback time and position of the interaction relative to the creative. The graphic overlay is presented in a way that the graphic overlay changes according to playback time. Display options include creative transparency, graphic overlay transparency, selection from a number of interactions and/or events, selection of one or more panels, choosing clicks and/or rollovers, choice of different colors or shading for different interaction, etc.
摘要翻译：在一个实施例中公开了用于在线广告的动态交互映射的方法和系统。从互联网上的多个用户计算机接收与广告素材的交互相关的度量信息。指标信息与广告素材的播放时间和与广告素材的互动位置相关。根据显示选项，事件触发器，播放时间和相对于广告素材的交互的位置来制定图形叠加或热图。图形叠加以图形覆盖根据播放时间改变的方式呈现。显示选项包括创意透明度，图形叠加透明度，从多个交互和/或事件中选择，选择一个或多个面板，选择点击和/或翻转，不同颜色的选择或不同交互的阴影等。

2. 发明授权

US10140619B2 Dynamic creative creation and delivery 有权
公开(公告)号：US10140619B2
公开(公告)日：2018-11-27
申请号：US13165586
申请日：2011-06-21
申请人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, Jr. , Timothy C. Van Meter
发明人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, Jr. , Timothy C. Van Meter
IPC分类号： G06Q30/02
摘要： A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.

3. 发明申请

US20120016736A1 DYNAMIC CREATIVE CREATION AND DELIVERY 审中-公开
标题翻译：动态创意与交付
公开(公告)号：US20120016736A1
公开(公告)日：2012-01-19
申请号：US13165586
申请日：2011-06-21
申请人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, JR. , Timothy C. Van Meter
发明人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, JR. , Timothy C. Van Meter
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244
摘要： A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.
摘要翻译：公开了一种用于生成创意剧本的方法和系统。第三方广告制作工具的插件通过应用程序界面（API）进行交互，以便将动态方面插入到创意脚本中。为插入到广告素材中的每个动态方面定义替代内容。定义一个或多个内容组，其选择多个动态方面及其相应的备选内容。剔除替代内容的不同组合来定义每个内容组。目标属性被选择到目标组中。创意脚本根据替代内容的组合提供。被认为更可接受的组合随着时间的推移有利于增加创作脚本的功效。

4. 发明授权

US08521595B2 Dynamic interaction mapping for online advertizing 有权
标题翻译：在线广告的动态互动映射
公开(公告)号：US08521595B2
公开(公告)日：2013-08-27
申请号：US13101914
申请日：2011-05-05
申请人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, Jr. , Ryan A. Caskey , Robert W. Smith
发明人： Aleksei Tolompoiko , Justin Haygood , Phillip J. Markert, Jr. , Ryan A. Caskey , Robert W. Smith
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0272
摘要： A method and system for dynamic interaction mapping for online advertizing is disclosed in one embodiment. Metric information relating to interaction with a creative is received from a number of user computer from across the Internet. The metric information is correlated to playback time of the creative and position of interaction with respect to the creative. A graphic overlay or heatmap is formulated according to display options, event triggers, playback time and position of the interaction relative to the creative. The graphic overlay is presented in a way that the graphic overlay changes according to playback time. Display options include creative transparency, graphic overlay transparency, selection from a number of interactions and/or events, selection of one or more panels, choosing clicks and/or rollovers, choice of different colors or shading for different interaction, etc.
摘要翻译：在一个实施例中公开了用于在线广告的动态交互映射的方法和系统。从互联网上的多个用户计算机接收与广告素材的交互相关的度量信息。指标信息与广告素材的播放时间和与广告素材的互动位置相关。根据显示选项，事件触发器，播放时间和相对于广告素材的交互的位置来制定图形叠加或热图。图形叠加以图形覆盖根据播放时间改变的方式呈现。显示选项包括创意透明度，图形叠加透明度，从多个交互和/或事件中选择，选择一个或多个面板，选择点击和/或翻转，不同颜色的选择或不同交互的阴影等。

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