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    • 4. 发明授权
    • Selecting users to whom to promote an online offering
    • 选择向谁宣传在线产品的用户
    • US08364555B1
    • 2013-01-29
    • US13267332
    • 2011-10-06
    • Paul Kotas
    • Paul Kotas
    • G06Q40/00
    • G06Q30/0269G06Q30/02G06Q30/0255G06Q30/0277G06Q30/0601G06Q30/0631G06Q30/08G06Q40/04
    • Disclosed are various embodiments for selecting users to whom to promote an online offering, such as an auction or a fixed-price item offering, based at least in part on bidding history or purchase history. A data representation of multiple items offered online by a web merchant and a purchase history associated with the items and the web merchant for multiple users are maintained. A first item is identified in response to determining that the number of users who have purchased a second item and who have also purchased the first item meets a minimum threshold. A set of users who have both purchased the second item and also purchased the first item is identified. The first item is promoted to one or more of the identified users.
    • 公开了至少部分地基于投标历史或购买历史来选择向谁宣传在线产品的各种实施例,诸如拍卖或固定价格产品。 保持由网络商家在线提供的多个项目的数据表示以及与多个用户的项目和网络商家相关联的购买历史记录。 响应于确定已经购买第二个物品并且还购买了第一个物品的用户的数量达到最小阈值,识别第一个物品。 确定了一组同时购买了第二个项目并且还购买了第一个项目的用户。 第一个项目被提升为一个或多个已识别的用户。