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1. 发明授权

US11436644B1 Systems and methods for allocation-free control of online electronic content distribution campaigns 有权
公开(公告)号：US11436644B1
公开(公告)日：2022-09-06
申请号：US15880729
申请日：2018-01-26
申请人： Oath (Americas) Inc.
发明人： Qixing Zheng , Niklas Karlsson
IPC分类号： G06Q30/00 , G06Q30/02
摘要： A computer-implemented method for allocation-free control of online campaigns for distributing online content includes receiving a daily content distribution spending budget and one or more response functions, calculating one or more plant gain estimates based on the one or more response functions, calculating a marginal content distribution spending budget based on the daily content distribution spending budget, generating one or more control signals based on the calculated marginal budget and the calculated one or more plant gain estimates, generating a price control signal based on the generated one or more control signals, and calculating a bid for one or more impressions based on the price control signal.

2. 发明授权

US11138639B1 Systems and methods for controlling effective event costs in online advertising campaigns 有权
公开(公告)号：US11138639B1
公开(公告)日：2021-10-05
申请号：US15414257
申请日：2017-01-24
申请人： OATH (AMERICAS) INC.
发明人： Niklas Karlsson , Jiaxing Guo , Qian Sang
IPC分类号： G06Q30/00 , G06Q30/02
摘要： Embodiments are directed at controlling an online advertising campaign to minimize the effective cost per event or impression. Such embodiments include receiving a desired pacing indicator and a maximum cost indicator. The desired pacing indicator indicates a desired pacing that a user would like to achieve in the campaign. The maximum cost indicator indicates a maximum cost per event or impression the user would like to stay below in the campaign. Embodiments further include monitoring bid transactions of an advertising market of the campaign. Based on monitored bid transactions, an observed pacing measurement and/or an observed cost measurement is determined. Price and allocation control signals are determined based on the desired pacing indicator, the maximum cost indicator, the observed pacing measurement, and the observed cost measurement. The control signals are utilized to adjust a bid price and/or a bid allocation for the campaign.

3. 发明授权

US11068481B2 Optimized full-spectrum order statistics-based cardinality estimation 有权
公开(公告)号：US11068481B2
公开(公告)日：2021-07-20
申请号：US15131968
申请日：2016-04-18
申请人： OATH (AMERICAS) INC.
发明人： Jason Jinshui Qin , Denys Kim , Yumei Tung
IPC分类号： G06F16/24 , G06F16/2453 , G06F16/22
摘要： Systems and methods are disclosed for optimizing full-spectrum cardinality approximations on big data utilizing an optimized order statistics technique. To accomplish the foregoing, a multiset of objects that each corresponds to one of a plurality of objects associated with a resource are obtained. A compound data object is populated at least in part with data that is derived based on generated decimal fraction hash values that correspond to each object in the obtained multiset. The populated compound data object is processed with a full-spectrum arithmetic mean estimation operation that can accurately determine a cardinality estimate for the obtained multiset using less resources and time when compared to traditional techniques. The determination is further made without the need to employ linear counting or bias correction operations on low or high cardinalities. An estimated number of unique objects in the obtained multiset is determined as a result of the processing, and subsequently provided for display or further manipulation.

4. 发明申请

US20200145507A1 SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES 审中-公开
公开(公告)号：US20200145507A1
公开(公告)日：2020-05-07
申请号：US16736074
申请日：2020-01-07
申请人： Oath (Americas) Inc.
发明人： Nicholas P. MILLER , Simon D. EDWARDS , Alan J. MILFORD , Denys P. KIM , Bart W.R. SCHELFHOUT
IPC分类号： H04L29/08 , H04W4/21
摘要： Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.

5. 发明授权

US10606804B2 Computerized systems and methods for distributed file collection and processing 有权
公开(公告)号：US10606804B2
公开(公告)日：2020-03-31
申请号：US14607966
申请日：2015-01-28
申请人： Oath (Americas) Inc.
发明人： Martin Boyle
IPC分类号： G06F17/30 , G06F16/13 , H04L29/08 , G06Q30/02 , G06F16/14 , G06F16/182 , G06F16/955 , G06F16/17 , G06F16/18
摘要： Systems and methods are disclosed for distributed file collection and processing. According to certain embodiments, a producer system may detect a producer configuration file that specifies a file type, identify at least one file of the specified file type, and send the at least one identified file to a collector system. A conductor system may receive a request from a consumer system and allocate the at least one identified file to the consumer system based on the request. The collector system may receive the at least one identified file from the producer system. The consumer system may send the request to the conductor system and pull the at least one identified file from the collector system.

6. 发明申请

US20200034889A1 SYSTEMS AND METHODS ASSOCIATED WITH ADAPTIVE REPRESENTATION OF A CONTROL/VOLUME RELATIONSHIP FOR A TACTIC GROUP 审中-公开
公开(公告)号：US20200034889A1
公开(公告)日：2020-01-30
申请号：US16594273
申请日：2019-10-07
申请人： Oath (Americas) Inc.
发明人： Niklas Karlsson
IPC分类号： G06Q30/02
摘要： Embodiments of the present invention provide systems, methods, and computer storage media directed at adaptive representation of a control/volume relationship. In embodiments, a method may include receiving, from a control system, a request for control/volume relationship information of a target event for a tactic group. In response, a representation of a control/volume curve can be generated. The representation of the control/volume curve can include a number of control segments. In embodiments, the control segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters. The resulting representation of the control/volume curve can then be transmitted to a control system. Other embodiments may be described and/or claimed herein.

7. 发明申请

US20190294656A1 SYSTEMS AND METHODS FOR VIDEO CONTENT ASSOCIATION 审中-公开
公开(公告)号：US20190294656A1
公开(公告)日：2019-09-26
申请号：US16439474
申请日：2019-06-12
申请人： Oath (Americas) Inc.
发明人： Michael FISHER
IPC分类号： G06F17/22 , G06Q30/02 , G06F16/951
摘要： The present invention describes methods and apparatus to associate video content. An exemplary embodiment of the present invention provides a method for associating video content involving the steps of requesting a webpage by a user computer and determining whether a keyword is present on the webpage requested by the user computer. Furthermore, the method includes the step of creating a link on the webpage from the keyword to the video file. Additionally, the method involves displaying the video file when the link is activated.In addition to methods for associating video content, the present invention provides a system for video content association. The system for video content association includes at least one video file stored in a database. Furthermore, the system for video content association includes a video association controller configured to receive a request for video content association when a webpage is requested by a user computer and determine whether the webpage contains at least one keyword. Furthermore, the video association controller is configured to display a link on the webpage from the at least one keyword to the at least one video file.

8. 发明授权

US11636508B2 Systems and methods for control of event rates for segmented online campaigns 有权
公开(公告)号：US11636508B2
公开(公告)日：2023-04-25
申请号：US15369556
申请日：2016-12-05
申请人： OATH (AMERICAS) INC.
发明人： Niklas Karlsson , Qian Sang , Jiaxing Guo
IPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0241 , G06Q30/0273
摘要： Allocating bids for providing content within a segmented campaign is controlled to ensure that an event rate associated with the provided content meets or exceeds a threshold rate. A campaign-level event rate, associated with the provided content, is estimated and provided as a feedback signal. This feedback signal is employed to dynamically update bid allocations for each of the segments, which in turn varies the number or rate of provided impressions and events. Such feedback enables the control of the campaign-level rate and ensures that the campaign-level rate meets or exceeds the rate threshold. To control these rates, the number of total impressions, as well as the number of associated events, is temporally sampled across the campaign segments. Based on the number of impressions and events, the campaign-level event rate is estimated and employed as the feedback signal. Updating the bid allocations may be based on the Beta Distribution.

9. 发明授权

US11144968B2 Systems and methods for controlling online advertising campaigns 有权
公开(公告)号：US11144968B2
公开(公告)日：2021-10-12
申请号：US15190055
申请日：2016-06-22
申请人： OATH (AMERICAS) INC.
发明人： Niklas Karlsson , Jiaxing Guo
IPC分类号： G06Q30/00 , G06Q30/02
摘要： Embodiments of the present invention provide systems, methods, and computer storage media directed at controlling an advertising campaign. In embodiments, a method includes receiving a desired cost indicator. The desired cost indicator can indicate an average cost per unit a user would like to stay below for a current portion of an advertising campaign. The method can further include monitoring bid transactions of an advertising market associated with the advertising campaign to determine an observed cost measurement from the bid transactions. Based, at least in part, on the desired cost indicator and the observed cost measurement, a price control may be determined that can be utilized to adjust a bid price for the advertising campaign. Other embodiments may be described and/or claimed herein.

10. 发明授权

US11042903B1 Methods and systems for determining exposure to outdoor displays 有权
公开(公告)号：US11042903B1
公开(公告)日：2021-06-22
申请号：US15695849
申请日：2017-09-05
申请人： Oath (Americas) Inc.
发明人： Jay Crystal , Smitha Surapaneni
IPC分类号： G06Q30/00 , G06Q30/02
摘要： Systems and methods are disclosed for executing the electronic distribution of electronic content to a display associated with a transit-oriented vehicle. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the display, identifying a geographical zone associated with the transit-oriented vehicle; quantifying the relative position of any one of the plurality of electronic devices to the geographical zone as the transit-oriented vehicle moves along a predetermined path; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices as the geographical zone moves along the predetermined path; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the tailored electronic content to the display.

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