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    • 2. 发明申请
    • Ad click cache on a user device and method
    • 用户设备和方法上的广告点击缓存
    • US20060282316A1
    • 2006-12-14
    • US11153826
    • 2005-06-14
    • Matthew SnyderMurali Venkata
    • Matthew SnyderMurali Venkata
    • G06Q30/00
    • G06Q30/02G06Q30/0267
    • An advertisement is stored locally on a memory of a device (such as a mobile station), and the device is used to display the advertisement on at least two distinct occasions. For each individual occasion, information concerning display of the advertisement by the device is stored locally. In response to a triggering condition, the information of the at least two occasions where the advertisement was displayed is sent in a single message to a network entity. Preferably, the information relates to a number of times, since the last such message was sent, that a particular advertisement was displayed, or selected by a user after being displayed, or both. The triggering condition may be a recurring or a non-recurring chronological event, a threshold number of times the advertisement was displayed or selected, or a request for the information from external of the device. A device, apparatus and computer program is also described.
    • 广告被本地存储在设备(诸如移动站)的存储器上,并且该设备用于在至少两个不同的场合上显示广告。 对于每个单独的场合,本地存储关于通过设备显示广告的信息。 响应于触发条件,将显示广告的至少两个场合的信息以单个消息发送到网络实体。 优选地,信息涉及多次,因为最后一个这样的消息被发送,特定广告被显示,或者被显示之后被用户选择,或者两者。 触发条件可以是重复的或非重复的按时间顺序的事件,显示或选择广告的阈值次数,或从设备的外部请求信息。 还描述了设备,装置和计算机程序。