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1. 发明申请

US20120166267A1 WEB AND MOBILE DEVICE ADVERTISING 审中-公开
标题翻译：网络和移动设备广告
公开(公告)号：US20120166267A1
公开(公告)日：2012-06-28
申请号：US13244605
申请日：2011-09-25
申请人： John D. Beatty , Leonard R. Speiser , Michael L. Speiser
发明人： John D. Beatty , Leonard R. Speiser , Michael L. Speiser
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0219 , G06Q30/0247
摘要： Techniques and systems for selecting advertisements for dissemination over a network are disclosed. In one embodiment, an advertisement service stores information indicative of offers from merchants, including information indicating an amount of revenue that the offering merchant would be willing to share with the advertisement service if a consumer consummates a transaction with the merchant based on the good or service advertised in the offer. The service computes predicted conversion rates for these offers, and uses the predicted conversion rates and the revenue sharing information to select an advertisement for dissemination according to which advertisement is expected to generate the greatest amount of revenue for the advertisement service. The predicted conversion rate can be based on various features, including physical location of the consumer, the consumer's preferences on a third-party information sharing service, amount of discount reflected in the offer, the customer service rating of the merchant, etc.
摘要翻译：公开了用于选择通过网络传播的广告的技术和系统。在一个实施例中，广告服务存储指示商家的报价的信息，包括指示如果消费者基于商品或服务完成与商家的交易，则提供商家将愿意与广告服务共享的收入量的信息在报价中刊登广告。该服务计算这些报价的预测转换率，并使用预测的转换率和收益分享信息来选择广告以进行传播，据此广告预期将为广告服务产生最大的收入。预测的转化率可以基于各种功能，包括消费者的物理位置，消费者对第三方信息共享服务的偏好，在报价中反映的折扣量，商家的客户服务评级等。

2. 发明授权

US08224696B2 Automated reward management for network-based contests 有权
标题翻译：基于网络的比赛自动奖励管理
公开(公告)号：US08224696B2
公开(公告)日：2012-07-17
申请号：US11405209
申请日：2006-04-17
申请人： Michael L. Speiser , Leonard Speiser
发明人： Michael L. Speiser , Leonard Speiser
IPC分类号： G06Q30/00
CPC分类号： G10H1/361 , G06Q30/0212 , G06Q30/0214 , G06Q30/0239 , G06Q30/0251 , G06Q30/0277 , G10H2210/091 , G10H2240/181
摘要： A system for automated reward management for network-based contests includes one or more processors and memory coupled to the processors, where the memory stores program instructions executable by the processors to implement a contest manager. The contest manager is configured to collect an entry fee corresponding to each entry of a plurality of entries submitted for a contest over a network, and provide a prize to a winning entry of the contest based at least in part on a total amount of entry fees collected for the contest.
摘要翻译：用于基于网络的比赛的自动奖励管理的系统包括耦合到处理器的一个或多个处理器和存储器，其中存储器存储可由处理器执行的程序指令以实现比赛管理器。比赛经理被配置为收集与通过网络进行的比赛提交的多个条目的每个条目相对应的入场费用，并且至少部分地基于入场费用总额向比赛的获胜条目提供奖品为比赛收集。

3. 发明授权

US10235688B2 Web and mobile device advertising 有权
公开(公告)号：US10235688B2
公开(公告)日：2019-03-19
申请号：US13244605
申请日：2011-09-25
申请人： John D. Beatty , Leonard R. Speiser , Michael L. Speiser
发明人： John D. Beatty , Leonard R. Speiser , Michael L. Speiser
IPC分类号： G06Q30/02
摘要： Techniques and systems for selecting advertisements for dissemination over a network are disclosed. In one embodiment, an advertisement service stores information indicative of offers from merchants, including information indicating an amount of revenue that the offering merchant would be willing to share with the advertisement service if a consumer consummates a transaction with the merchant based on the good or service advertised in the offer. The service computes predicted conversion rates for these offers, and uses the predicted conversion rates and the revenue sharing information to select an advertisement for dissemination according to which advertisement is expected to generate the greatest amount of revenue for the advertisement service. The predicted conversion rate can be based on various features, including physical location of the consumer, the consumer's preferences on a third-party information sharing service, amount of discount reflected in the offer, the customer service rating of the merchant, etc.

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